Award-winning marketing and branding leader who launches brands, products and departments at high-growth companies. Thrives in start-up environments by building diverse teams and creating vision. Develops integrated marketing strategies for unified customer experiences across brand and product campaigns. Develops two-sided marketplace marketing strategies, connecting B2B and B2C GTM plans. Drives growth KPIs for awareness, acquisition, and engagement. Creative and analytical, bringing a balanced approach to all marketing initiatives.Department Leader - Successfully built and managed large teams responsible for marketing strategy and creative execution. Provides big-picture understanding, motivation, and mentorship.Strategy & Measurement - Augments corporate strategy with a strategic marketing plan. Identifies user needs and profitable customer segments to define a unique product and market position. Rigorous measurement planning and tracking to validate customer acquisition and CLV growth.Style of Influence - Passionate and expressive with contagious enthusiasm, able to maintain high efficiency and morale of creative and marketing teams. Builds strong relationships with cross-department leaders. Effectively recruits and manages teams, all with a dose of levity.See her work at RanaAra.com
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Business OwnerDos Gatos VenturesPalm Springs, Ca, Us -
Ceo, FounderDos Gatos Ventures Jul 2022 - PresentPalm Desert, Ca, Us
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Senior Manager, Product MarketingMeta Sep 2019 - Oct 2022Menlo Park, Ca, Us- Leading a 12-person product marketing team for Instagram, across Instagram Shop, Creators, IGTV, Explore, and about.instagram.com. Coaching junior and senior marketers, providing mentorship, opportunities for growth and promotion.- Built the consumer product marketing strategy team for Instagram Shop. Developed go-to-market plans for social commerce products and evergreen campaigns.- Strategizing with marketing leaders across the family of apps (Facebook, WhatsApp, Messenger, Instagram) to bring commerce products and campaigns to life, by defining unique customer segments, positioning and messaging hierarchy for each app.- Developing a two-sided marketplace marketing strategy, to align product launch efforts across both our Creator and Consumer audiences, to maximize community content marketing opportunities and drive fandom for Creators. -
Marketing DirectorRoku Inc. Jul 2018 - Jul 2019San Jose, California, Us- Built the customer marketing department, hired team, defined the operational model and measurement infrastructure for large-scale integrated launches. Impact: Launched holiday campaign garnering 350M impressions across OOH, digital, and linear TV.- Leading go-to-market for product and campaign launches, to drive customer acquisition and platform engagement growth, by defining strategy, segmentation, targeting, messaging, channel strategies, qualitative and quantitative measurement plan. Impact: Incremental lift of 1M gifted Roku devices and 13% device upgrades from the Holiday campaign. - Partnering with product management to define product roadmap and measurement tools, enabling marketing to measure incremental lift in desirable user behaviors. Impact: 36-month product roadmap to track attribution, purchase and payment behaviors, and user engagement; used by internal and external advertising clients. -
Global Product Marketing Manager LeadGoogle Jun 2015 - Jul 2018Mountain View, Ca, Us- Managed a $10M budget and a 25-person marketing team for Google Store (store.google.com). Impact: Hardware launches in 26 regions.- Led go-to-market and creative strategy for Made by Google product launches (Pixel, Google Home, Chromecast, Daydream View VR, Wi-Fi, IoT), leveraging market and target customer research to develop the website and channel content strategy. Impact: Pixel launch exceeded pre-order expectations by 165%. Google Home achieved 400% lift in conversion, against average. - Led re-branding of Google Store (store.google.com), defined vision, strategy, and aligned cross-functional teams and agencies to evolve site positioning and visual identity. Impact: SVP approval of site re-brand within three months of project kick-off.- Concepted lifestyle photoshoots, defined the creative approach that incorporated the portfolio of hardware products powered by Android and Google Assistant. Impact: Saved Google 20%+ YOY, increased brand cohesion in omnichannel retail executions. -
Marketing ManagerGoogle Aug 2014 - May 2015Mountain View, Ca, UsCategory manager for Google Play Store and Google Store: Chromecast, Android Wear, & Accessories. Grew categories by launching products in 25 countries, developing merchandising strategy for products in all regions.
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Brand ManagerZoomsystems Sep 2012 - Aug 2014San Francisco, California, UsLaunched and grew global consumer electronics and beauty brands in the automated retail channel: Media-Saturn and Proactiv. Global revenues over $45M across 700+ stores. Partnered with UI/UXD, design, engineering, operations, and project management departments.- Reported revenue, store performance, and budgets to internal and external stakeholders. Performed analysis and made recommendations to meet quarterly forecasts, resulting in multiple quarters that met or exceeded growth plans- Developed promotional campaigns and drove testing plan, increasing: conversion 95%, average order value 4%, and attachment rate 8% - Led retail launch of the 3FlOz brand to 12 locations, owned brief to launch, resulting in a project that launched on-time and on-budget -
Product ManagerSimply Charming 1993 - 2012Collaborated with the owner of the business to launch and grow the B2B e-commerce business. Drove product development, merchandising, and rebranding strategies. Managed project scopes, budgets, and timelines. Researched customers and competitors and optimized online strategies.- Re-branded the business, including a re-skin of the e-commerce site and collateral materials, resulting in the ability to appeal to the new generation of store buyers and consumers- Managed project scope, budget, and timeline for the website redesign, worked with engineer and designer to meet project needs and prevent feature creep, resulting in a project delivered on-time and on-budget -
Senior Product DesignerJd Fine & Company Feb 2006 - Jun 2007Concord, Ca, UsManaged development of sportswear, loungewear and sleepwear lines with annual sales of $8M+, increasing sales 10% annually. Repositioned brand in the marketplace by addressing unmet consumer needs, expanding customer base to include desirable new accounts: Macy’s, Bloomingdale’s and fast-fashion retailers. -
Retail Manager & BuyerMaha Yoga Mar 2001 - Oct 2003Grew a retail store within a high-profile yoga studio, through improved buying and merchandising strategies. Drove sales growth, increasing store revenue by 25-50% YoY with an expanded product mix. Managed a staff of 30 and oversaw scheduling, payroll and special event planning.
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Product ManagerHermanns Crystal Jun 1999 - Mar 2001Recruited to launch and grow the e-commerce branch of a traditional brick and mortar business. Built and managed the website and developed effective SEO strategies. Merchandised products, led marketing campaigns, and developed online advertising strategies. Improved site navigability and user experience.
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Product DesignerQuiksilver, Inc 1997 - 1999Huntington Beach, California, UsDesigned Leilani, Raisins Girls, and Island Soul swimwear and sportswear lines for an iconic, global clothing manufacturer. Developed market research and prototypes, bringing swim styles to market. Developed original print designs and sourced raw materials. Costed designs and built bills of materials.
Rana Ara Education Details
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The Wharton SchoolMba Masters Of Business Administration -
University Of California, Berkeley, Haas School Of BusinessBusiness Administration
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The Wharton SchoolMarketing
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Long Beach City CollegeFashion Design
Frequently Asked Questions about Rana Ara
What company does Rana Ara work for?
Rana Ara works for Dos Gatos Ventures
What is Rana Ara's role at the current company?
Rana Ara's current role is Business Owner.
What schools did Rana Ara attend?
Rana Ara attended The Wharton School, University Of California, Berkeley, Haas School Of Business, The Wharton School, Long Beach City College.
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