At The LCap Group, a leadership analytics service provider, my role as Marketing Director is instrumental in crafting and executing marketing strategies that bolster our position as an insights and executive change partner. My expertise in B2B marketing and digital strategy has been pivotal in enhancing our brand's reach and influence within the private equity sector.Collaborating with a team of dedicated professionals, we focus on optimising leadership capital to drive business performance. Our creative solutions and smart insights, underpinned by a comprehensive digital marketing approach, support our clients pre and post-deal, ensuring leadership effectiveness as a key lever for value creation.Key Skills:• Marketing: Online/brand/content strategy, concept/execution of campaigns, SEO, SEM, PPC, PR• Social: Platform/campaign management, Paid FB/IG/X/SC/YT, copywriting, follower growth• Sales: Pipeline development, optimisation, customer generation, conversion, and retention• Product: Roadmap/design/pricing/delivery/direction, monitoring usage & performance metricsCore Competencies:• B2B marketing strategy• AI-enabled marketing• Landing page optimisation• Brand management• Demand/Lead Gen• Inbound Marketing
Listed skills include Video Production, Social Media Marketing, Video, Television, and 45 others.