Élaboration, développement et mise en place de la stratégie globale de communication et de marketing dans le but de définir les objectifs et le positionnement de Flexnetwork et de promouvoir son identité, ses valeurs et sa notoriété. • Définir la stratégie de communication (digitale, interne et externe)• Mettre en place la charte graphique et veiller à son application. • Mettre en place les canaux de communication : Site web, réseaux sociaux, emailing, brochure, fiches, présentations, emailing. • Créer les outils de communications : Brochures, Fiches de produit, présentations, goodies, vidéos, carte de vœux… • Élaborer le catalogue tarifaire et le mettre à jour régulièrement• Travailler et publier les offres promotionnelles • Étude de la concurrence : benchmark prix/offres• Communication externe clients : emailing, évènements. • Communication interne: emailing, workshops, organisation… • Mettre en place et gérer les processus internes afin d’améliorer l’efficacité et la productivité de l’équipe.

• Developing the annual communications strategy & budget• Logo revamping and brand guidelines• Launching and managing advertising campaigns and media relations• Ensuring the articulation of AKU’s desired image and positioning• Responsible for editorial direction, design, production and distribution of all publications• Setting the digital marketing strategy (website revamping, Social Media)• Internal Communications • Events Management & PR

Managing agency’s clients’ portfolio in terms of:- Communications strategies- Advertising strategies- Merchandising- Digital Marketing Strategies

Digital Marketing StrategyInternal CommunicationExternal CommunicationBrand DevelopmentMedia StrategyEvents Management

An advertising and communication professional, working at a regional level in a multinational company:Managing all communication strategies and activities for Somfy in the Middle East, Turkey and Africa Region, covering: Lebanon, Jordan, Syria, KSA, Kuwait, UAE, Iran, Qatar, Bahrein, Morocco, Tunisia, Algeria; as well as Greece, Cyprus and Turkey, and South Africa. - Brand image and brand awareness creation and development- Digital Marketing: SEO, SEM, Social Media - Internal Communication- Advertising campaigns- Key Accounts Management - Fairs: booth setup and design- Website creation and contents- Brochures creation - Media relations, articles and press releases writings- Newsletters- Showrooms setups- Promotional itemsAchievements: - Managed the development of the Somfy brand at end-user level in the Middle East, Turkey and Africa.- Raised Somfy’s brand awareness at end-user level from 20% to 65% in Lebanon, within 3 years.- Launched the first TV campaigns for Somfy in Greece, Turkey and at Pan-Arab level- Initiated and developed Somfy Digital Marketing Strategy- Managed and organized the first regional Key Accounts meeting

Managed the media department:o Defined the media strategy for each brando Negotiated media dealso Allocated media budgets according to brands targets and strategieso Studied the competition’s media strategieso Presented the media strategy to clientsFor Brands from different sectors: FMCG, Cars, Luxury, Perfumes...

Media BookingsMedia MonitoringMedia Planning