Principal officer for Insurance business

Building Digital Pocket Insurance business

Helping a family business to leverage the potential of Digital and helping them to set up the end to end processes, alliances & partnerships and new revenue models and avenues.

Helping real estate companies in Pune and Mumbai to better the sales and marketing functions by streamlining activities and capitalizing ROI

Heading business strategy, sales, marketing and business operations for second biggest geography of India's biggest online real estate platform. Also responsible for streamlining people functions in a post merger scenario between Quikr and Commonfloor.Helped set up new business lines stemming out from traditional products. Initiated the banking and data services business for Quikr Homes and scaled it up to partner with multiple banks and NBFCs.Core team member to oversee the creation of Bajaj Finserv Homes and Loans (www.bajajfinserv-homes-and-loans.in) portal, with strategic inputs from Quikr. Was part of end to end planning, execution and business scaling.

Responsible to develop the New Business vertical for Amura and create strong brand equityPart of the senior leadership team and responsible for charting out business strategy to expand the business into new verticals and geographies, along with increasing profitability of the organization and provide cash flow projectionsExpanded the business into domains such as Pharma and healthcare, BFSI, Travel and Tourism, FMCG and EcommerceOnboarded key business relationships such as Glenmark Pharma, Ishanya Mall, Prasanna Purple and Hoskote Neo HomesCreate and maintain strong personal relationships with CXOs to provide strategy consultation which has a direct impact on the revenue generatedDevise strategies to meet the Q-o-Q and Y-o-Y growth projections of the organizationBuild a strong brand focused thinking culture and business focus among the team membersHandling a team of 11 sales people across Pune, Mumbai, Bangalore and provide mentorshipHandling a portfolio of INR 3 Cr of annual revenue

• As part of the Account Management team, responsible for 4 key business functions, namely, Relationship Management, Business Development, Digital Strategy and Brand Planning• Responsible for exploring new avenues and strategizing solutions across Digital Media Buying, Social Media and Community Management, Web Development, Content Management, SEO, Search Marketing, Lead Generation and Mobile Advertising• Continuously explore new platforms and build data-driven solutions to meet the clients’ business objectives, with innovative approaches within the assigned budget and timeline• Conduct regular discussions with existing and prospective clients to understand their business challenges and use industry and domain expertise to propose unique solutions• Responsible for increasing profitability of the organization, by proposing easy to implement and cost-effective solutions, thereby improving the bottom line

Specific Achievements:** Developed and executed the Marketing Plan for Krrish 3: The Game, India’s first Bollywood based cross-platform Multiplayer Mobile game, and reached 1 Million Downloads in Android within 10 days of release of the game** Was instrumental in making Krrish 3: The Game, the No.1 Top Free Game (Android and iOS), within 2 weeks of releaseGeneral responsibilities:* Developing the marketing mix and media plan for various games on Android/iOS/Windows stores. Using a mix of both Online(Social and Mobile) and Offline platforms. Games handled include "Krrish 3: The Game", "Don 2: On The Run"* Helping different Brands to understand how the immersive nature of Gamification and In-game advertising techniques help them to engage with the end users* Manage Buying and Selling of digital advertising spaces* Managing end-to-end Sales pipeline and handle all client interactions* Evaluating and managing various Product Distribution Platforms* Working closely with the design team to incorporate Brand Elements and to create a robust Game Economy* Handling Media relations for Gameshastra and its IPs, including PR, Bloggers, Reviewers, Forums and other digital and offline Media channels* Developing and managing Customer Insight Programs which include sales analytics, user analytics and market research* Working with various mobile RTB platforms (Admob, Vserv, inMobi, Leadbolt etc.) in order to create efficient, cost effective campaigns* Managing content and Search Engine Optimized digital channels, including App Store Optimization techniques* Engaging users through Social Media Marketing to increase Gameshastra brand awareness and online reach* Working closely and building strong work relationship with internal departments like Production and Art and with External Stakeholders like Production Houses and Partnering Brands

Assignemnts handled:• Conducted an in-depth study of the possible operating risks in broadcasting business, for ZEE TV• Analyzed the financial statements of ZEE TV and suggested strategies to optimize the redundant process functions• Led an effort to consolidate different Laws and Regulations imposed by Govt. agencies (MIB, TRAI etc.) and autonomous institutions (ASCI, IBF etc.), pertaining to the broadcasting business• Analyzed various departmental functions of ZEE TV and created Standard Operating Procedures to minimize the risks involved

MICA Council of Student Affairs (MCSA) is the supreme governing body in the Institute. The council oversees absolutely everything that concerns the students. Every other committee comes under the purview of the MCSA and it acts as an interface between the administration and the students.

• Responsible for requirement gathering and analysis for major North American and European Telecom companies• Acted as an interface between the client and the Development-Coding-Unit Testing (DCUT) team• Designed and implemented the ‘Bulk Port-In’ as part of Mobile Number Portability functionality for Videocon Telecom Services• Designed and implemented ‘Role Based Access’ functionality for Vodafone D2, as an extension of our Ordering system• Devised the development road-map for ‘Role Based Access’ functionality and charted the out the strategic roll-out plan to incorporate it as a stand-alone functionality, de-coupling it from the CRM system• Assisted the pre-sales team during pitching for new clients, in form of Request For Proposal (RFPs)• Responsible for charting the project plan and estimating resource requirement for the same• Assisted the Ordering systems team during the interview process in order to judge the over-all business sensitivity of the candidates• Acted as an interface between the development team of the Ordering system and other systems

•Responsible for developing the 'Query Parser' for GRADIENT, an EII tool developed by Infosys•Responsible for designing and implementing VSpace, a policy based management system for large, networked enterprises•Responsible for the designing and development of a web- crawler as part of an internal process•Responsible for customizing ‘Soft Grid’, an application virtualization tool, currently known as Microsoft App-V, to ascertain the scalability of the system