Ranajit Basak Email & Phone Number

New Delhi Area, India

- Responsible for consistently achieving budgeted targets, enhancing sales growth and profitability in assigned market. - Heading a portfolio of US$ 14 M- Maintain strong relationship with C level customers for new business generation- Creating direction and coach to team ensuring high level of performance and motivation- Executing brand management, sales promotion, product launch, running cost optimization, project specific support etc.- Creating synergy between cross functional team like technical, marketing, product development, purchase and supply chain to generate maximum sales levers- Preparation, implementation of sales plan, regular monitoring on execution and timely review on progress- Developing creative strategies to drive business growth; Forecasting yearly/ monthly/ quarterly sales targets and executing them within deadline thereby enhancing the existing clientele

Ahmedabad, Gujarat, India

- Build, develop and maintained strong customer relationship in key accounts while managing first line of response. - Managed US$ 4 M portfolio in key corporate accounts- Successfully implemented Key Account Management (KAM) process to improve customer satisfaction and retention- Organised opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics with high customer satisfaction index.- Mapped competition activity and align development initiatives on an ongoing basis to capture new business- Accountable for developing new source for fresh leads; monitoring complete sales track including potential orders, invoicing and documentation; maintained high OTIF at key accounts

Ahmedabad, Gujarat, India

- Conceptualising strategic product marketing plans for a product or product line through market research, competitive analysis, pricing and business planning- Preparing marketing plans, including budgets and progress reports- Analysing customer feedback and monitoring customer satisfaction- Utilised market intelligence information for future decision-making and strategic business planning- Handled and resolved overall technical activity aroused at customer place

Chandigarh Area, India

- Responsible for production operations of the dyeing department by implementation of proper production plans and judiciously deployed manpower, machine and materials resources to optimize operational efficiency- Introduced process controls & final quality checking which enhanced overall process efficiency- Maintained effective coordination with other section to ensure highest utilization of machines, material and man hour.- Generated MIS Reports for the top management displaying planned v/s achieved performance and highlighting areas for necessary decisions / actions to be taken