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I leverage my expertise in healthcare and digital health, as well as my skills in marketing strategy, B2B marketing, and customer relationship management, to create and execute effective campaigns that reach and resonate with target audiences. As the Vice President of Marketing at Care Access, I lead patient and physician marketing to drive awareness and engagement for clinical research opportunities. Previously, I was the Head of Marketing for Healthcare Digital Applications at CareDx, Inc., a diagnostics company where I launched and scaled several successful digital health products and programs for transplant patients and providers. I also have extensive experience in HCP engagement, brand and advertising, and research from my roles at HealthTap, a telemedicine platform, and Stanford Health Care (Stanford Medicine), an academic medical center and healthcare system. I am motivated by the mission of improving health outcomes and quality of life for patients and providers, and I enjoy collaborating with diverse and talented teams to achieve this goal.
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Vice President, Patient And Physician MarketingCare Access Jul 2022 - PresentBoston, Ma, Us -
Head Of Marketing, Healthcare Digital Applications / Direct-To-PatientCaredx, Inc. Mar 2020 - Jul 2022Brisbane, California, Us -
Senior Director, Hcp EngagementHealthtap Nov 2018 - Mar 2020Sunnyvale, Ca, UsManaged provider operations for telehealth organization- HCP marketing & engagement, telemedicine; A.I. & healthcare delivery. -
Director, Brand, Advertising & Research; Digital Health Marketing DirectorStanford Health Care May 2014 - Nov 2018Palo Alto, California, UsLead all aspects of brand marketing, including rebranding of the health system, hospitals and clinics. Marketing strategy, positioning, messaging, digital advertising, tv, print, radio, podcast, market research, identity, content development, website, collateral, marketing automation -
Brand Marketing ManagerStanford Health Care Jun 2012 - Apr 2014Palo Alto, California, UsAdvertising, media strategy, brand management, market research -
Physician Relations/ Referral MarketingStanford Health Care May 2007 - Jun 2012Palo Alto, California, UsReferral marketing, Physician business development, leading liaison team, b-2-b marketing, provider services and customer success -
Marketing DirectorSurecircle Jan 2006 - May 2007All marketing for technology start-up providing solution for employer self-funded health benefits administration -
Director MarketingFlyinside.Com Aug 2005 - May 2007Established foundational marketing for tech startup ( Naming, brand identity, website, collateral, advertising, lead generation, PR) and grew to 5,000+ accounts in 1 year -
Sr. Analyst, Internal Consulting Group (Quality Operations Support)Kaiser Permanente Jun 2004 - Aug 2005Oakland, California, UsInternal consultant for Northern California Region: analyzed access projects and worked on EPIC EMR implementation. -
Marketing ProgramsApplied Biosystems (Thermofisher) Jan 2001 - May 2004Full spectrum marketing communications role: worked closely with product management and sales on product launches and sales enablement
Rana Mukaled Skills
Rana Mukaled Education Details
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San José State UniversityAnd Related Support Services -
San José State UniversityMarketing
Frequently Asked Questions about Rana Mukaled
What company does Rana Mukaled work for?
Rana Mukaled works for Care Access
What is Rana Mukaled's role at the current company?
Rana Mukaled's current role is Healthcare Marketing.
What is Rana Mukaled's email address?
Rana Mukaled's email address is ra****@****tap.com
What is Rana Mukaled's direct phone number?
Rana Mukaled's direct phone number is +165039*****
What schools did Rana Mukaled attend?
Rana Mukaled attended San José State University, San José State University.
What skills is Rana Mukaled known for?
Rana Mukaled has skills like Marketing Strategy, Cross Functional Team Leadership, Strategic Planning, Marketing, Management, Healthcare, Business Development, Strategy, Product Management, Marketing Communications, Healthcare Information Technology, Medical Devices.
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