Ranan Rahim Email & Phone Number

Dhaka, Bangladesh

The Bangladesh America Maitree Activity (BAMA) is a five-year program that aims to strengthen the capacity of local organizations in Bangladesh to implement development programs that align with the United States Agency for International Development's (USAID) strategy.

Dhaka, Bangladesh

I joined AUHC for a very intense year six extension of the project to have back-to-back activities that help SHN in their business,branding, and marcomms to give the maximum mileage possible in a short time. Also, finish the project with a big bang as this is thelongest-running USAID-funded health project in Bangladesh that has changed lives for at least 3 generations of people.Major Activities at AUHC● Coordinating between technical departments and experts forcontributing to quarterly reports and developing insight-drivenarticles for the project case study.● Organizing high and mid-profile events with stakeholders(women’s day, strategy workshop, project closeout event).Developed elaborate social media and PR plans for publicvisibility and followed up with content for stakeholder use.● Creating impact-driven business recommendations,product/service expansion canvas, and brand marketing plansfor SHN followed up by implementation.● Shot and edited interview videos of clinic managers to producevarious content. Also, created the script and led thedocumentary video for AUHC closeout legacy, which is beingproduced with technical support from a video productionagency.● Planning and organizing virtual workshops (Pause &Reflect) for 134 field-level clinic managers and sharinginsights from the exercises with stakeholders in post-activity.● Assisting MEL activities by interviewing serviceimplementers, and service receivers & producing data.● Envisioning, planning, designing, procuring, andimplementing a nationwide outdoor branding activity forSHN. More than 30% of the recipient clinics were visitedfor recce and individualized installation mapping wasdeveloped before handing over to a vendor.● Producing SOW and evaluating proposals for variousranges of comms products such as perception analysisresearch, outdoor branding, e-learning, events, videoproduction, etc.

Dhaka, Bangladesh

Leading a trustworthy representation of the brand across campaigns, content, partnerships, channels, print & owned media. Craftedbrand engagement tactics with customers and supported digital marketing activities. Acted as POC for agencies & creative vendors.Major Achievements at Praava Health● Improved social media engagement in 6 months from avg.2M to 10M+ by producing 100+ segment targeted contentper month (incl. product launches & quarterly big-ticketcampaigns).● Brought revenue by improving doctor consultation rates byup to 33% by analyzing the highest and lowest utilizationdata and rolling out a promotional campaign withrestructured pricing.● Identified core revenue-driving services and created a 2-yearpost-COVID revival brand plan contributing to the business.● Increased email campaign open rate from 2% to an average of15% and clickthrough by 50% by creating effective patientsegment campaigns and improving title and content.● Delivered 4 major video production projects (New categorylaunch: Beauty & wellness, Investor event AV, patientexperience AV, and doctor interview series).● Qualitative improvement by creating an in-house agency &devising a process for collaboration with cross-functionalteams.● Co-created the new brand identity.

Dhaka, Bangladesh

I performed diversified roles between Strategy, Content, and Analytics. I have led & and supervised brand strategy, campaign planning, and content production for 20+ brands. Key accounts: WowBox, Grameenphone, Bioscope, GP Music, Uber, BAT, USAID, Hero MotoCorp, Delta Life Insurance, and some other technology/FMCG brands. I have steered an “always on” CMS system backend operation and was responsible for editorial QC of all communication materials.Major Achievements at Magnito Digital● Driven WowBox app from 11M+ users to 16M+ usersin 1 year and 8 months.● Improved in-app content open rate by up to 50% (forWowBox & bioscope) by introducing a preview strategy and increased session screentime from 2 min to 6 min by deep diving into interest metrics in 6 months from a dataset of 16M users (9M active).● Generated 60K app downloads in just 3 weeks, a 500% times increase for the Ezzyr ride-hailing app from a quiz engagement campaign.● 1.2K bike units sold in less than 30 days of Hero Splendor+ with a fraction 240TK CAC during the firstleg of the pandemic in a creatively placed online pre-booking campaign using Facebook lead ads.● Generated 25K rides for Uber during the first 30 days of the Sylhet launch through an exclusive promo code campaign for WowBox app users. See case document.● Produced & and built a process to source 600+ user-generated micro videos with engagement in millions and hooked users to drive in-app data pack sales in 2018, years before TikTok.● Initiated recurring churn user activation campaign by introducing rewards modality and reaching a peak 30% return rate.● Generated 1.6M+ unique UGC submissions in just 20 days from Victory Day (2018) engagement for Grameenphone.● Viral marketing through viral micro-videos in the GP Online Etiquette (phase 2) campaign. Awarded by BBF. See case video.● Generated 150K downloads in 30 days for the Daraz app through an in-app quiz contest. See case video.

Dhaka, Bangladesh

I have contributed to constantly evolving the products and ensured fast communication so that the company had a competitive edgewith a great reputation in a global market to gain a foothold. I directly engaged with our clients, documented their needs, translatedthem into features, and reverted to them with helpful information. I also designed digital marketing campaigns, produced blogs,tutorials, comparisons, and managed affiliate partners.weDevs is one of the largest WordPress product companies in Asia with clientele in the North American and European markets.Their solutions are used for eCommerce activation, productivity, team management, web development, and enterprise operations.Major Achievements at weDevs● Developing marketing strategies for 90+ plugins andmaintaining tutorial and technical documentation.● Generated USD 30K in sales in 2 days from a referralquiz campaign on Cyber Monday deal on 4 plugins.● Increased open rate of CRM campaigns from 3% to 12% throughimproved hooking from 23K subscribers.● Achieved 1st ranking on wordpress.org for Dokan multivendor byimproving downloads, user ratings, SEO, and comparative reviews.

Bachelor Of Arts - Ba

M.S.S. Communications