o Develop and articulate the company's mission, vision, and strategic direction.o Set short-term and long-term goals aligned with the company's vision and market trends.o Lead the execution of strategic plans to drive growth and profitability.o Identify and pursue new business opportunities, partnerships, and revenue streams.o Build and maintain relationships with key clients, stakeholders, and industry influencers.o Develop and manage budgets, forecasts, and financial plans to ensure fiscal responsibility and sustainability.o Monitor financial performance, identify areas for improvement, and implement corrective measures as needed.o Oversee the development and enhancement of products, services, and solutions based on market research and customer feedback.o Foster a culture of innovation and continuous improvement to stay ahead of market trends and customer needs.o Establish and optimize operational processes, systems, and workflows to maximize efficiency and effectiveness.o Implement best practices for project management, quality assurance, and risk management.o Develop and execute marketing strategies to build brand awareness, generate leads, and drive customer acquisition.o Leverage various marketing channels, including digital marketing, social media, events, and public relations.o Monitor and analyse marketing metrics to evaluate the effectiveness of campaigns and make data-driven decisions.

• Helping remote client to program, host survey studies using tools Decipher, Sawtooth, Confirmit, Qualtrics, IBM Data Collection v7.• Understanding the requirements of the client and providing efficient and timely solutions for the same.• Increase the efficiency and decrease the turnaround time for Survey programming, multilingual programming and conjoint programming and quality control• Innovative advanced methods, techniques and processes that meet client needs• Work with research staff to coordinate use of outside advanced methods consultants and agencies after maximizing internal resources• To work flexibly across service areas and with partners to achieve the objectives of the client.• To support organizational change ensuring the appropriate systems of performance and development, communications, monitoring and review are in place.• Ensure that all programmers program the required study, to the required standard of quality and within the constraints of time and cost.• Applying programming skills, analytical skills, marketing tools and techniques

• MR Survey Execution and Management – Developed surveys such as employee / customer satisfaction, product launch and conjoint choice-based surveys using techniques/languages like SSI, CFMC, java scripts, DBMS and Perl for reputed clients. Specialty in Conjoint designing, programming multi language surveys as well.• Panel management for the data collection and external vendor management for translations of non-English surveys. This includes coordination with the panel vendor for the required set of data, putting up the field plan, explaining the specs to the vendor and setting the right expectations in terms of timelines and deliverables.• Data Processing, Cleaning & Analysis– Prepared and processed survey data using statistical analysis tools like SPSS and SAS. To manage client deliverables and Data Analysis/Processing.

Programming and hosting online web surveys using software's like SSI (Saw tooth Software), CFMC (Computer for Marketing Corporation) for prominent clients and then collecting, processing and validating their data in SPSS using through various syntaxes. Specialty in programming multi language surveys as well.Using PHP, Java Script, MySql in designing & Data Collection for Surveys.Data collection and validation using tools like SPSS according to requirements. It involves down loading and processing datasets of various formats and also from data bases like MySql and then cleaning, merging and validating it using tools like SPSS .