Rana Saha Email & Phone Number

Singapore, Sg

Fractional is a collective of top-calibre CMOs available on a fractional basis. We provide tailored marketing leadership at a fraction of the cost of a full-time hire. Our CMOs are carefully curated to meet the unique needs of each business from day one. They come from a variety of industries and backgrounds but all have a track record of delivery across multiple business cycles, broad leadership experience and commercial business acumen, and hands-on operational expertise in high-growth environments. Drop us a line at hello@fractional.sg if you want to chat more.

Advising clients on business, marketing, and product strategy and scaling their businesses across the region.

Singapore, Singapore, Sg

SG Digital Leaders is a leadership development initiative that co-funds and co-develops future leaders in the tech and media sector together with private sector employers.

London, England, Gb

Managed a global portfolio of digital solutions for the bank, focusing on the design, maintenance, and delivery of essential digital systems and platforms. Defined and initiated a comprehensive multi-year development roadmap focused on achieving best-in-class capabilities in identity and access management, omnichannel messaging, and core infrastructure services.

Singapore, Singapore, Sg

Oversaw Performance Marketing, CRM, Loyalty, and Digital Data Science teams across all businesses and countries where Grab operates in Southeast Asia. Drove the transformation of digital marketing from a transport-focused performance marketing team to a comprehensive full-funnel acquisition, engagement, and retention organization, supporting Grab’s everyday app strategy.

San Francisco, California, Us

Established CRM organization and built martech infrastructure from the ground up, implementing a lifestage and behavioral segmentation framework. Developed full lifecycle campaign coverage and integrated attribution and control methodologies. Leveraged advanced machine-learning models to enhance insights and executed an omnichannel contact strategy. Designed hybrid FTE/offshore operations model for optimized efficiency.

San Jose, Ca, Us

Developed world-class CRM and marketing operations for PayPal in APAC, designing and implementing a comprehensive multi-channel B2C and B2B lifecycle organization across the region. Built and led a senior team of specialists with extensive industry and functional expertise, managing a group of marketing operations specialists to provide shared services across regional business units. Oversaw paypal.com, campaign operations, database marketing, content and offer libraries, and program management. Recommended technology and platform requirements for PayPal’s long-term marketing technology roadmap.

Round Rock, Texas, Us

Led strategic planning, growth initiatives, and customer insights. Optimized multi-channel media strategy across mass media, SEM/SEO, and digital platforms, maximizing ROI and driving predictable demand. Spearheaded data-driven B2C and B2B CRM programs using advanced segmentation and CLV analysis. Implemented integrated contact strategies across diverse channels (DM, Email, OTM, Web) while enhancing marketing database quality to boost campaign effectiveness.

Round Rock, Texas, Us

Optimized product lifecycle management, enhancing new product introductions, pricing strategies, and inventory control. Developed product roadmaps by integrating feedback from customers, partners, and internal teams. Successfully launched tailored products for key emerging markets (China, India, Indonesia), expanding market share and revenue streams.

Round Rock, Texas, Us

Architected 3-year strategic plans, driving 30%+ year-over-year growth. Launched innovative demand generation programs and field-based customer marketing initiatives, significantly enhancing market penetration. Implemented global best-practice sharing framework, balancing corporate consistency with localized strategies to improve operational efficiency and market adaptability across regions.

Round Rock, Texas, Us

Led strategic planning and marketing programs for Dell's Enterprise product portfolio. Drove successful launch of 9th generation servers and led significant business turnaround. Managed alliances with key partners such as Intel, EMC, and VMware, and executed various high-impact co-marketing programs and initiatives. Regularly presented Dell's value proposition and enterprise solutions capabilities to C-level audiences in Executive Briefing Centers, enhancing client relationships and driving sales.

Round Rock, Texas, Us

Launched Dell’s first Layer 3 switch and network management system. Started multi-million dollar business with US cable TV operators expanding residential and business broadband services, generating significant recurring revenue streams.

Developed business plan and marketing strategy for next-generation optical products. Responsible for product management, outbound marketing, and competitive intelligence.

Charlotte, Nc, Us

Won and executed multi-billion dollar deals in industry sectors such as broadband services, wireless infrastructure, equipment manufacturing, and broadcasting. Worked directly with client CXO teams on deal structure and sales strategy. Created financial models, drafted offering memoranda, and presented to institutional investors.

Mba, Finance & Marketing

Bs, Electrical Engineering & Economics

High School Diploma