Build foundational elements for Digital Marketing and Digital Experience team to be a full force demand gen engine by driving $48M in opportunity pipeline in the first 6 months’ in role. Digital closed won conversions in the first half of 2023 resulted in 3X the ROI. Hired two top tier, award-winning agencies to reboot our paid media campaigns and website architectural design and UX to drive long-term success and increase our rolling conversion rate by 5% in 3-months’ time. Ran large scale website redesign initiative in partnership with 60+ stakeholders across 7 business units.Lead strategic digital initiatives to drive quality demand gen in SEM and paid social channels spanning across an audience of 160k prospects, driving a 30% increase in engagement across target accounts.Lead digital experience team, which hosts our biggest demand gen channel - our website. Resetting the SEO, CRO, and chat functionalities to drive high quality leads into our sales funnel 50% above goal.Managing a team of 22 FTE and contractors.

Strategically owned 7 bank relationships and advised on how to effectively market Paymode-X solution to B2B marketplace.Identified opportunities for partner sales enablement trainings, demand gen, awareness, PR, and event programs. Developed differentiated content + solution positioning that resonated with each banks’ target audience. Engaged key stakeholders to execute against turnkey marketing plans for each bank channel, increasing partner engagement by 64% YoY.Refreshed entire channel marketing landscape for partnerships by defining key sales and marketing plays to gain highest revenue potential within first 3 months in role.

Led the go-to-market Paymode-X Vendor Enrollment marketing strategy, transforming the business from the ground up, driving a 46% increase in YoY growth.Rebranded the entire vendor enrollment process by creating a net new E2E workflow that redefined roles and responsibilities across several different lines of business, improved efficiencies and gained cleaner data metrics. Developed an entirely digital surround sound targeted experience, influencing $575M+ in projected spend for over 1300 clients.Launched a Retargeting campaign that achieved an 60% email open rate, 11% CTR and increased enrollment rates by 46% YoY. Launched data enrichment dashboard and supported Salesforce/Pardot data integration. These strategic efforts led to the Vendor Enrollment team achieving over a 97% contact rate, reaching more prospective Vendors than ever before.Led the launch and implementation of the Gong Revenue Intelligence platform, which recorded and analyzed over 100k calls from 30 team members, providing the Sales team with better data intelligence to make more customer-centric decisions. Bottomline became the winner of the Visionary Award in 2021 for "Best Story of Upgrading to Gong from Another Solution".

Led the go-to-market marketing strategy for Audible for Business, managed E2E acquisition, lead generation and awareness marketing campaigns across paid media and organic channels. Increased site traffic by 184% YoY, achieved $150 CPL (65% below industry average). Doubled client roster projections in Q1 and Q2 2020. Launched email nurture campaigns in Pardot/Salesforce in partnership with Sales. Understood key business drivers to generate insights and optimize initiatives. Developed growth marketing metrics and maintained dashboards for MBRs.Developed relationships with key internal and external stakeholders to ensure all efforts were executed seamlessly.

Managed aggressive omni-channel, go-to market digital strategy to increase First Leaf Wine club membership. Launched the referral program and e-commerce store to drive revenue and improve overall engagement metrics. Oversaw email strategy and execution, while partnering with brand, product, creative design and the MX teams to enhance nurturing, lead gen and engagement efforts. Measured and optimized site acquisition performance to improve conversions and forecast quarterly projections.

Intercepted at-risk accounts with proactive retention treatments to gain greater loyalty, increase engagement, reactivate spend and reduce account attrition. These efforts helped retained 80%+ of the Tier One Premium portfolio. Launched competitive response cash back offers with The Plum® Card, saving $2.6B in card member spend. Developed first-ever trigger strategy that resolved client services’ highest attrition issues.Managed an analyst, Employee Engagement team and MBA Intern program for 30+ students.

Drove 30% growth for the Lowe’s acquisition portfolio by developing winning strategies for in- store and online acquisition channels. Launched the first series of Lowe’s business credit card TV commercials to advertise seasonal promotional offers. Partnered with Lowe’s team to execute national store training strategy, achieving a 20% ROI, the highest in the history of the portfolio and in-turn winning the RFP to extend the Amex partnership.Built and launched the OPEN Refer-a-Business program which grew to be a top acquisition channel for site, email, and social platforms for the entire B2B product suite driving $2M in revenue in <6 months.

Improved the online user experience and effectively increased the B2B site conversion rate by 65%. Managed E2E digital campaigns within Paid Search, Display, and Affiliate channels for all 12 OPEN products. Launched a new application process with Click to Call and Click to Chat features. Assisted with product refreshes, creative reviews, and agency relations. Conducted scorecard analyses on trends and key drivers of performance for Leadership team.

Assisted Marketing Director in all corporate marketing efforts, effectively increasing lead gen on all sites and platforms. Developed and executed national marketing campaigns for print, site, transit, direct mail, social and email channels. Directly managed all site optimizations, social media accounts, content and advertising channels. Conducted in-depth data analyses and revamped the SAE brand through partnerships, nationwide events and other outreach efforts. Managed 2 direct reports for content and creative channels.

Reported directly to the President; focused on tactical acquisition efforts to sustain the company. Managed strategic email marketing campaigns, social media strategy, and enhanced the website UX. Improved acquisition rates for training programs by 50%. Planned and managed all events; successfully managed online webinars with 200+ attendees. Hired and supervised internship program of 9 students.

Co-managed university-wide internship and co-op course for academic credit, the Rutgers Internship and Co-op Program; growing program by 50%. Assisted with outreach efforts to students and faculty through targeted emails, direct mail, site and print assets. Conducted peer benchmarking and market research.