Leading the FinOps department at CloudZone, an AWS, Azure & GCP premier partner.Managing 8 employees, the customer-facing team, and the technical billing teamCreated, developed, and defined the Company’s FinOps methodology, customer training processes, and Cost Optimization Packages for AWS, Azure & GCP.Built and maintained customer savings strategies, innovative commitment plans, and the company's overall savings initiatives.Responsible for developing the requirements for CloudZone's billing system, including private pricing plans, commitment plans, management dashboards, and profit reports.I possess extensive experience as a trusted FinOps advisor to our customers, providing innovative FinOps services to leading high-tech companies, SMBs, and enterprises. Proficient understanding and expertise in VMware Aria Cost (CloudHealth), Anodot Cloud(Pileus), and AWS Cost Explorer. Member of the VMware partners advisory board and Anadot design partner.

• In charge of commercial relation with partners worldwide (Distributors, Resellers, OEM agreements) and implementation of sales policy, products pricing & legal agreements.• Monitoring the sales department achievements and goals, targets, budget, projects probability, and acting as the sales team Inbound & Outbound focal point, for all the company needs and sales requirements including Road Map.• Managing direct sales for strategic partners & Custommers

• Responsibility for the characterization and adaptation of new Mobile & Digital Services. • Management of the sales activities of advanced services to SMB, and relationship with business partners• In Charge of the development of new marketing channels, activities in Google and Facebook and the company Website

From 2009 – 2012: VP Business Development & Products Development• Management of complex cross-organizational technological projects with Customers & Partners, in accordance with the technical requirements of cellular operators.• Strategy & road map definition of Mobile Services and Digital Payment Solutions for various markets and platforms.• Strategic planning and Business development, Strategic Cooperation, investment in companies (Pango Cellular Parking, Micropay Ltd), and evaluation of New Digital Services (Digital Books, Web TV) • Account management of activities and business relations with the cellular operators and leading partners.• Management of the legal department, and regulation in front of cellular operators and ministry of communications.From2005-2008 : VP Customers & Accounts & Products Development• Management of 2 Commercial Teams. Business Accounts Cooperation and Content Services team (8 Employees) • Management- and business responsibility for provision of added-value services, technological solutions and cooperation with many leading companies, such as Keshet, Egged and Yellow Pages.• Management of advertisement and marketing budgets.• Product requirement (MRD & PRD) and GUI definitions for new products and value added services.• Responsible for the Mergers and Acquisition activities of two VAS companies (Tippcom & B-contact), integration & implementation of their services at Unicell.Thanks to the achievements of the company and the departments led by me, Unicell acquired two competitor companies and increased its market share to more than 50%, thus becoming the leading Israeli company in its field with over 80 employees.

• Managing the personal communication services – service requirements & project development management with the technology and IT divisions, and launching of those services to clients.• In charge of developing SMS person-to-person services between the Israeli operators and making SMS a major revenue source. • Assessment of technological solutions and products of external suppliers, analysis of alternatives and business negotiation for deployments of services.• Preparation of annual work plans, pricing, execution of marketing plans and marketing activities with media and publishing channels.Nominated “Employee of the Year”, marketing department, 2003.

• Leading the Product Managers team (4 employs)• Marketing research and analyzing the customers' needs• Defining the product GUI, and Providing MRD & PRD docs

• System analysis of computerized PC based hardware & Applications for pilots Paperless cockpit • Defining application and system requirements (MRD & PRD Docs) according to customer demands

• Litigation in civil courts of banking claims, estate files, commercial files• Real estate transactions, legal opinions, commercial contracts, legal consulting to commercial companies

• Served as an Operational Navigator in a squadron and an officer at the Israeli Air Force Headquarter.• More than 20 years of active flight experience