Randy Burch Email & Phone Number

Melbourne, Florida, United States

Highly experienced Marketing professional with success driving revenue growth through new customer acquisition, increasing brand awareness and customer retention, and reducing customer acquisition costs by optimizing marketing operations and campaign management processes.Execute effective marketing strategies, persona development and segmentation plans, integrated campaign design, content marketing plans, creative and campaign management, and CRM + marketing automation integration and optimization.  Aviation, SaaS, Manufacturing, Real Estate, Higher Ed industry experience

- Head of Marketing for this SaaS Operations Intelligence platform. - Successfully lead the company-wide rebrand from iDashboards to TruOI including new visual brand, web properties, GTM and demand generation strategies, brand and product messaging and new product/company re-launch in just 4 months. - Directed the fully integrated Marketing tech stack overhaul. Implemented new WordPress instance, website, HubSpot, Google Analytics instance, and Salesforce integrations for "single source of truth" analytics and campaign improvement. - Managed marketing budget, spearheaded the implementation of data-driven ABM prospect targeting and omni-channel outreach, increasing the MQL to SAL conversion rate 200% over the previous offering within the first 6 months.- Directed a team of 5 internal and contract marketing professionals, fostering a culture of continuous learning that improved team productivity.

Charleston, South Carolina Metropolitan Area

- Executed data driven marketing strategies aligned with sales and company objectives to fuel new bookings and secure revenue from new customer acquisition.- Client - HellowFlock.com (Contract) Director, Marketing and Demand Generation (Remote - Based in Charleston, SC) - Lead demand generation, marketing operations, digital marketing + advertising, web content + SEO, brand awareness, and content marketing programs for Flock’s SaaS offerings.- Various other projects and consultations.

Charleston, South Carolina Area

- Directed Marketing for this SaaS Enterprise software provider (NASDAQ: BNFT). - Managed $2MM marketing budget (promotional spend). Delivered 44% lower cost per lead, increased MQL to SAL conversion rate from 35% to 82%, and delivered YoY increases of 43% in bookings resulting from marketing lead sources. Stock performance increased from $20s/share to $60s/share.- Directed a team of 7 direct employees overseeing a total team of 35. Oversaw demand generation (digital Advertising + email), marketing operations and tech stack, content marketing, web properties, creative team, and the BDR team.- Launched industry-leading thought leadership and lead generation content marketing tactics that drove brand awareness through national press coverage, increased engagement with prospects, and supported customer retention. - Produced new website, implemented Pardot, Lead Management workflow and tracking, lead scoring and nurturing/remarketing programs, marketing and sales pipeline tracking dashboards and reporting, and GTM strategies for new products and services.

Melbourne, Florida Area

- Directed global marketing and demand generation activity for the private jet division of Embraer SA (NYSE: ERJ) - a top global aircraft manufacturer. - Managed a promotional budget of $3.5MM/year and 5 direct reports. Increased number of leads captured by 3.4x, gained a 52% increase in brand awareness rankings in industry publications through brand building, earned, and owned media. - Managed and launched a brand refresh including new Website, print and digital content, branding guidelines and creative assets. Decreased spend on photography by $225k/yr by moving from physical photography to photo realistic renders. Decreased spend on print materials by $150k/yr while boosting quality and impact.- Implemented Salesforce, Pardot, Google Analytics and reinvented the Lead Management flow and tracking for better analytics and more timely conversions.

Palm Bay, Florida, United States

- Lead Marketing communications for this global semiconductor manufacturer. Managed a $2MM print and digital advertising budget with media buying and trafficking, the website, and product promotional messaging.- Lead teams responsible for advertising, web properties, Marketing Operations, digital and print marketing, technical documentation, event support and content marketing.

Bs Marketing, Bs Psychology

Digital Marketing

Ms Program, Technical And Professional Communications

Anthropology