Rand Effron

Rand Effron Email and Phone Number

Director of Sales @ Sonatus
San Diego, CA, US
Rand Effron's Location
San Diego, California, United States, United States
Rand Effron's Contact Details
About Rand Effron

A Technology Sales Leader with a +20-year track record of delivering profitable revenue. Proven ability to gain access to the executive level to gain positive results. Skilled at prospecting, qualifying, developing, and closing complex technology agreements. I support the full sales cycle from the beginning to the end.Specialties: • 7+ Years of International Sales Experience• Executive Level Selling• National Account Development and Management• Software and Hardware Sales to Key/Major Accounts• A True Hunter• Professional Services Sales (IoT and Automotive) in Asia, North America and Europe• Negotiations of complex agreements• Channel Development / Management• Relationship Management

Rand Effron's Current Company Details
Sonatus

Sonatus

View
Director of Sales
San Diego, CA, US
Website:
sonatus.com
Employees:
243
Rand Effron Work Experience Details
  • Sonatus
    Director Of Sales
    Sonatus
    San Diego, Ca, Us
  • Career Break
    Health And Well-Being
    Career Break Oct 2024 - Present
    On sabbatical
  • Sonatus
    Director Of Sales
    Sonatus Jun 2021 - Oct 2024
    Sunnyvale, California, Us
    Sonatus is a leading developer of software-defined vehicle solutions. Its award-winning Digital Dynamics™ Vehicle Platform enables automakers to remotely monitor, manage, and innovate with their vehicles in real-time—empowering them to innovate faster, reduce complexity and costs, and become more agile. We are Software-Defined Vehicle E/E architecture specialists hyper-focused on empowering automakers to build a competitive advantage with their digital dynamics. Our in-vehicle and cloud platforms seamlessly work together to strengthen current connectivity solutions and transform the vehicle E/E architecture to become software-defined. Our solutions enable dynamic capabilities that are unique in the automotive industry and empower automakers to innovate more quickly and boldly with their vehicles and services.
  • Sony Electronics
    Lte, Iot Sales Manager
    Sony Electronics Mar 2020 - Jun 2021
    San Diego - Us | Tokyo - Jp, Us
    As part of Sony Semiconductors Solutions America, we offer the most power efficient GNSS solutions and 4G LTE chipsets (LTE CAT-M1 and NB-IoT), unhampered by the high cost of 3G silicon, bill-of-materials, and patent royalties. Sony is helping ODMs/OEMs reduce size, lower costs and improve power consumption for a broad range, of IoT applications.Responsible for the execution of Sony's business strategy to position the line of LTE IoT chipsets and modules that drive growth and improve M2M/IoT solutions. I work closely with customers and partners Eco System such as OEMs, Cellular Operators, Distributors, Solution Enablers and System Integrators in addition to identifying new sales channels.· Focus on strategic sales of a portfolio of accounts.· Successfully maintain intimate relationships with companies across several market verticals including but not limited to Home Automation, Medical, Utility, Security, Telematics, Transportation Connectivity.
  • Tomtom
    Automotive Sales Manager, West
    Tomtom Oct 2018 - Mar 2020
    Amsterdam, North Holland, Nl
    We are revolutionising the way maps are delivered, with our new transactional mapmaking platform, that will enable near real-time maps. With the deployment of this important technological innovation, we are uniquely positioned to fully address the need for highly accurate and always up-to-date maps. TomTom is committed to using the NDS map format, which is integrated into our navigation software on device-based and server-based navigation applications. The strength of our technology resulted in TomTom becoming a key partner for important strategic collaborations for Advanced Driver Assistance Systems (ADAS) and Autonomous Driving over the recent years. Together with our state-of-the-art real-time traffic information and navigation software, TomTom's products are sold to customers across various markets, reaching over 800 million people around the world every day.https://www.tomtom.com/automotive/automotive-solutions/automated-driving/hd-map-roaddna/Managing business for TomTom with key Automotive OEM's and Tier 1 suppliers in the Western region. Identifying opportunities in Maps, Navigation Software, Live Map Services. Working with customers on the transition to High Definition Maps, Advanced Vehicle Localization, Advanced Driver Assistance Systems (ADAS), and Highly Automated Driving solutions (self-driving).
  • Lisnr
    Director Of Sales
    Lisnr Aug 2017 - Sep 2018
    Cincinnati, Ohio, Us
    Founded in 2012, LISNR was created around the core premise that sound can do more. The single insight that sound can be leveraged as a conduit for wide-scale connections everywhere. More specifically, using sound to connect more people and devices in ways that had never existed before.LISNR is ultrasonic inaudible technology; a communication protocol that sends data over audio — enabling proximity engagement, seamless and secure methods of authentication, and device to device data transmission for automation and connectivity. We use ultrasonic audio called Smart Tones™ to transmit information. We’ve accomplished functionality that engineers and innovators said was impossible. With global commercial activations across millions of devices, partners & investors and as the only ultrasonic solution approved and deployed by government agencies, we’ve successfully proven LISNR as the New Global Standard for ultrasonic connectivity. The characteristics of leveraging audio for data transmission in the digital age is in its infancy and we are the pioneers.http://www.lisnr.com.See a demo here … https://vimeo.com/191506499
  • Harman International
    Director Of Sales, West
    Harman International Jul 2013 - Jul 2017
    Stamford, Connecticut, Us
    http://services.harman.com/ HARMAN acquired Redbend - HARMAN’s managed services unlock the true potential of the Automotive Industry. Spanning system integration, sensor solutions, gateway solutions, cloud solutions, connectivity, user experience, and analytics, we offer a complete, end-to-end service to deliver solutions that define best practices and exceed expectations.HARMAN Connected Services, a leader in software design and development, helps global brands dramatically reduce time-to-market while improving quality and productivity. Our end-to-end software engineering, IoT and data analytics services enable the world’s top automotive, mobile and communications and software-enabled businesses drive innovation-led growth. Via our over-the-air (OTA) software update, virtualization and device management solutions we keep billions of mobile, automotive and IoT devices of all sizes and complexity continuously and reliably relevant and secure. The mobile devices and intelligent systems that we power are connected, integrated and protected across all platforms and reach every corner of today’s digital world. HARMAN Connected Services is a division of HARMAN (NYSE:HAR), the leading global infotainment, audio and software services company.Expanded my solution offerings to account in the Western region. Managed major Automotive OEM accounts and supported day to day business efforts. Red Bend Software (acquired by Harman International in 2016), the leader in Mobile Software Management (MSM), makes wireless/wired devices and services continuously better in a rapidly changing world. Managed all accounts in the Western region. Automotive OEMs, Tier 1s and IoT integrators. Forged the path for Automotive OTA efforts at Major OEMs. Supported the onboarding of solutions to OEMs. Integration of the software into existing platforms. Worked with selected Tier 1 suppliers on integration efforts to meet OEM deadlines.
  • Zte
    Director Of Sales, Iot Modules At Zte Usa, Inc.
    Zte Mar 2010 - Aug 2013
    Shenzhen, Cn
    Directed all module sales activity for the ZTE USA out of the San Diego office with the headquartered for the USA located in Richardson, Texas, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems, and enterprise solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communication technology accessible to all. Supported integration customer efforts with Modules and Operator sales teams with the business development of solutions.
  • Huawei Technologies  Usa
    Sales Manager, Iot Modules North America
    Huawei Technologies Usa Mar 2009 - Feb 2010
    Shenzhen, Guangdong, Cn
    Managed sales and technical support and assisted with marketing and brand recognition. Developed the business plan for the North American Module effort.Developed and directed Engineering efforts with a successful product roadmap for modules efforts in North America and Europe that are still followed today.Located staffing for the business unit.Set pricing schedules for the market place.Structured contracts to meet customer requirements.
  • Kyocera International – Communications Equipment Group
    Senior Sales Manager, Iot Modules
    Kyocera International – Communications Equipment Group Aug 2003 - Mar 2009
    San Diego, California, Us
    Manufactures of CDMA 1X wireless IoT data modules and handsets. Accountable for all sales of IoT modules to OEM, SI and Distribution accounts in fiscal 2008. Territory spanned the globe with customers in North and South America, Asia, the Middle East and New Zealand. Assisted customers with the selection and implementation of wireless modules. Created development resource tools. Created and managed FCC-IC testing and certification programs for end solutions. Assisted customers with development of markets for their solutions. Designed tradeshow booths, display strategies and presentations. Orchestrated over 15 successful developer conferences enabling customers to confirm configuration strategies and jumpstart design efforts so they could accelerate deployment. Managed a 4 person support/sales staff.
  • Novatel Wireless Inc.
    Module Sales Manager
    Novatel Wireless Inc. Feb 2000 - Aug 2003
    San Diego, California, Us
    IoT module solutions for CDMA and GSM. Supported sales efforts in USA, Europe and Middle East with the expansion of Distribution partners and growth of the Novatel integration community.Novatel Wireless, Inc. (Nasdaq:MIFI) is a leading global provider of solutions for the Internet of Things (IoT), including software-as-a-service (SaaS) solutions for the fleet telematics market. With multiple first-to-market innovations and a strong IP portfolio of innovations for IoT, the company has been advancing technology and driving industry transformation since 1990. Our innovative products and solutions provide reliable anywhere.
  • Microlink Associates, Inc.
    Sales And Marketing Manager
    Microlink Associates, Inc. 1990 - 2000
    Manufactures Representative Organization serving Southwest region for computer related products.Managed vendors, sales efforts and day-to-day business processes.

Rand Effron Skills

Mobile Devices Wireless M2m Telecommunications Strategic Partnerships Mobile Communications Cellular Communications Strategy Product Marketing Mobile Technology Mobile Applications Solution Selling Go To Market Strategy Integration Channel Partners Telematics Wireless Technologies

Rand Effron Education Details

  • San Diego State University
    San Diego State University
    Business Management
  • Coleman College
    Coleman College
    Computer Science

Frequently Asked Questions about Rand Effron

What company does Rand Effron work for?

Rand Effron works for Sonatus

What is Rand Effron's role at the current company?

Rand Effron's current role is Director of Sales.

What is Rand Effron's email address?

Rand Effron's email address is ra****@****snr.com

What schools did Rand Effron attend?

Rand Effron attended San Diego State University, Coleman College.

What skills is Rand Effron known for?

Rand Effron has skills like Mobile Devices, Wireless, M2m, Telecommunications, Strategic Partnerships, Mobile Communications, Cellular Communications, Strategy, Product Marketing, Mobile Technology, Mobile Applications, Solution Selling.

Who are Rand Effron's colleagues?

Rand Effron's colleagues are 任松涛, Jeff Lee, Manideep Reddy, Ryan Zhang, Huma K., Yashu Shet, Dahye Lee.

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