Spearheaded strategy development and execution for museums and non-profit organizations.- Curated visitor experience and wrote content for brand welcome center in Pinehurst, NC.- Designed strategic roadmap for management of sports museum collection of 15K+ artifacts.- Created custom conservation and collection management programs for one of the nation's premier private golf clubs- Led the ideation and development of new historical displays for one of the nation's most storied golf clubs- Served as executive editor and co-author for club centennial book

Drove growth of non-profit sports organization with $250M+ annual operating budget, 300+ employees and 10K+ volunteers.Leadership - Exceeded financial and staff engagement goals, managing budget of $50M+ and more than 110 employees.- Delivered keynote addresses at more than 2 dozen major national and international conferences.- Raised brand visibility, completing more than 100 media interviews.Strategy- Authored first-ever strategic plan, as well as current strategic plan, leading to 50% increase in revenue, 20% increase in key brand measures, and 15% improvement in employee engagement.- Drove organization-wide initiative to strengthen customer engagement, supporting metrics-based decisions, and modernizing annual planning, goal setting, and onboarding processes.Fundraising-Recruited organization’s first Chief Philanthropy Officer, accelerating organization’s fasting-growing revenue stream.- Modernized Members program, now generating $17M in annual revenue with 50% reduced overhead, leading to 300% improvement in bottom line.- Cultivated and stewarded donors, securing 4 gifts of $1M+.Campus Planning and Operations- Supervised design and approvals for new $45M campus in Pinehurst, NC, inclusive of office space, research and testing facilities, museum galleries, and retail.- Delivered 120K sf, $60M main office building on time and under budget.Diversity, Equity, and Inclusion- Authored organizational strategy and advanced thought leadership for diversifying workforce, board, volunteer structure, and customer base.- Increased diversity of leadership team by 25% while doubling number of diverse staff members.Sustainability- Accelerated programs and services, helping golf courses reduce consumption of water (-22%), nutrients (-40%), and energy (-8%).- Implemented campus operational improvements, leading to significant reductions in energy (-20%), water (-60%), and paper (-75%) consumption, and lower carbon emissions (-10%).

Expanded communications, public relations, and marketing programs for one of most celebrated brands in sports.Communications and Public Relations - Developed and executed strategic and integrated communications plan for elevating brand awareness and relevancy.- Improved critical brand relevance and sentiment measures by more than 20%.- Increased social media audience and engagement by more than 1K%.- Collaborated with organization’s corporate partners, reaching more than 1M spectators through on-site brand activations at USGA championships.Brand and Marketing - Refreshed brand, including graphic standards, logo treatment, and key messages.- Produced “While We're Young” brand campaign, with PSAs featuring Clint Eastwood and Arnold Palmer, generating 100M+ impressions.Crisis Communications - Protected association, events, and related businesses by enacting comprehensive crisis communications plan; served as spokesperson on critical issues.

Stewarded world’s finest and most comprehensive collections of golf art, artifacts, and archival materials- Elevated operations, policies, and protocols to meet or exceed professional museum standards- Dramatically increased reach, fundraising, and reputation of nation’s first sports history museum.Strategy - Authored and executed first-ever comprehensive strategic plan, driving substantive improvements in key performance measures over the past 20 years.- Expanded reach of programs to 5M people annually, representing 5K% increase.- Boosted revenue by more than 500% and grew investment in core programs by 100%.- Improved brand awareness and favorability metrics to greater than 95%.- Realized consistent staff engagement and satisfaction scores, exceeding 95%.Capital Projects - Managed design, approvals, and construction for major capital projects in 2008 and 2015.- Cultivated and stewarded donors to secure 15 commitments of $500K+.- Delivered on time and under budget a $20M, 33K sf museum facility, comprising renovation of 1919 John Russell Pope building and creation of Arnold Palmer Center for Golf History.- Delivered on time and under $5M gallery expansion budget, housing art, artifacts, and multimedia interactive exhibits.Donor Relations - Established standards, policies, and procedures for donor engagement and implemented proactive donor engagement program.- Secured donations of thousands of artifacts from USGA champions and families, private individuals, and corporations, growing collections by more than 100%.Collections - Authored and administered collections development plan for supporting education, research, and conservation goals of museum, library, photography, and film and video collections.- Created conservation program for 100K artifacts, including environmental monitoring and pest control plans.