Randa Bashir Email and Phone Number

• Project Management for Events: Develop and manage project management sheets for events planning and execution.• Global PR Boxes and Design: Generate ideas and design for global PR boxes, including project management timelines in coordination with the design team.• Consistent Presentations/Guidelines: Ensure consistency across social media pages through the creation and maintenance of presentations and guidelines.• Social Media Annual Planning: Craft a macro view for the business in 2024, involving a 360 marketing calendar planning alongside the Creative, Social & Events Manager.• Business Development - Venue Partnerships: Handle venue partnerships, sampling, and consignment, including the sourcing of new venues, relationship maintenance, and data tracking.• Partnerships & Collaborations: Manage partnerships and collaborations, including those related to charity.• In-House ADS Budget and Planning: Oversee all in-house advertising budget and planning for platforms such as Facebook, Instagram, and YouTube, collaborating with E-commerce team. • Content Auditing on 3rd Party Accounts: Audit and manage content on any 3rd party PureBorn accounts.

- Multi-Channel Strategy: Developed and executed a multi-channel marketing strategy for member acquisition and engagement.- Budget Management: Analyzed event performance for optimal ROI.- Brand Building: Enhanced brand awareness through marketing, events, and partnerships.- Data-Driven Insights: Utilized data to improve event and website performance.- Event Creatives: Designed and implemented creative elements for events, elevating their impact and engagement.- Landing Page Design: Crafted compelling landing pages for events to enhance user experience and drive conversions.- Collaboration: Worked with cross-functional teams and the event manager to plan creative networking events in Europe, Dubai, and Indonesia.

Planned and executes marketing campaigns using digital marketing strategies online.Report to the trading team and work closely with marketing team, CRM team, content and design teams.Drive creation, design scheduling, final execution and reporting of various programs, campaigns to increase traffic and conversion rates.Participate in developments of new ideas, content mapping, interactive journey mapping to ensure delivery of online experience.Plan and manage creative designs for the website.Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.Work with the whole team to define the target market and how to reach it via SEO, PPC & Socials.

Set and implement social media and communication campaigns to align with marketing strategies.Creation of content ideas, digital marketing strategy, campaigns and tests to increase traffic and engagement (Prospecting and Re-targeting for Social Media, Display and Search).Managed a team of 4 graphic designers and editors.Creation of production briefs and assisting on all shoots with the production team.Write creative, informative, and engaging content for SEO in both Arabic and English.Client relation management.Scheduling posts on Loomly for all social media platforms.Provided Arabic translation to all written content.Weekly report compiled and presented to the client and internal teams.Launching community initiatives such as building online forums, creating event series and writing email newsletters.Coordinate with Marketing, PR and Communications teams to ensure brand consistency.Monitor and report on online feedback, reviews and comments.Extensive research on social media trends and competitor/market analysis.Designing story posts using Adobe illustrator, Canva, Dazzle and Mojo.

Drafting various drawings & renderings using Revit & AutoCad for presentations based on clients guidelines and feedback.Preparation of standard Mood Boards, Material Boards, Drawings & Concept Proposals.Designing & managing small to medium scale Food & Beverage projects like Big Smoke Burger and The Chickery franchises across all phases from conceptual design through fit out completion.Working and merging brand guidelines with properties guidelines to achieve the best suitable design.Forming relationships & co-ordinating design decisions with 3rd party contractors, consultants & engineers.Obtaining drawing and design approvals throughout properties like Meraas Holding, Emaar & Expo 2020.Event + concept activation under tight deadlines like Dubai Food Fest, Dubai Fitness Challenge & Sharjah Book Fair. Managing close out documents for handover.

Sketching & Rendering Drafting furniture and residential custom built joineryMood Boards & Material BoardsAssisted in making design proposals and meeting clients

Conceptual DesignHand sketching & renderingSpace PLanningSite visitsDrafting & Rendering

SKMC Student Volunteer Program (Seha):Raising patient's spirits in a non-medical support by holding regular entertainment and educational events for 5 hours a week with the SKMC staff that included:English classesArts & CraftsReading books / magazinesMovie nightsConducting SurveysData Entry & FilingVolunteers assist during the hospital events and projects such as Volunteer International Day, Community Awareness Campaign, UAE National Day, Fairs, EID, etc…DecorationRegistrationDistribution of brochures, flyers, formsDistribute giftsProviding information related to the eventMeet and Greet