At BrandAid, the award winning brand consultancy, I am involved in the direction, development and implementation of healthcare brands. My involvement stretches to the following services:- Brand auditing and consulting- Brand strategy development and implementation- Website traffic growth recommendations- Contributing to smart advertising campaigns for print and online use- Identifying new opportunities for growth of medical centers - Bridging communication gaps… Show more At BrandAid, the award winning brand consultancy, I am involved in the direction, development and implementation of healthcare brands. My involvement stretches to the following services:- Brand auditing and consulting- Brand strategy development and implementation- Website traffic growth recommendations- Contributing to smart advertising campaigns for print and online use- Identifying new opportunities for growth of medical centers - Bridging communication gaps between healthcare professionals and their customers- Brand architecture recommendations (when new brands and sub-brands are added to the portfolio)- Brand launches (internally and externally)- Brand-led innovation for continued growthBrandAid can create brand ambassadors out of your employees, make advocates out of your customers, and enable your brand to set new standards in your industry. We deliver ideas and creative communication that performs. We are results oriented and know what works and what does not work in the market so you spend your money wisely on what improves your business. We are very confident that you will see a positive change in your results. You can reach us on www.brandaiduae.com Show less

Dr. Fakih Obstetrics & Gynecology Center changed their name to Fakih IVF and needed a brand that could help them reach their potential. I started as an independent brand consultant on this very exciting project, and was later invited to join the center as their Brand Communications Director in order to develop the new brand and implement it. The new brand strategy and communication and marketing efforts resonated very well with their stakeholders and enabled the business to grow at a very quick… Show more Dr. Fakih Obstetrics & Gynecology Center changed their name to Fakih IVF and needed a brand that could help them reach their potential. I started as an independent brand consultant on this very exciting project, and was later invited to join the center as their Brand Communications Director in order to develop the new brand and implement it. The new brand strategy and communication and marketing efforts resonated very well with their stakeholders and enabled the business to grow at a very quick pace. I am proud that Fakih IVF became the No.1 fertility center in the region within just 18 months of launching the new brand. Were it not for the talented skills of the medical team and great ambition of Dr. Michael Fakih, this would not have been possible. Show less

Managed projects, a team of strategists and designers, and serviced the clients’ needs and expectations. I prepared proposals and contributed in creating successful brand strategies and their implementation.Some of my clients at Wolff Olins have been Omran (the tourism development company in Oman), Solidere (developer in Lebanon), Tata Docomo (telecom in India), the Izmir city brand (in Turkey), Zayed National Museum (Abu Dhabi) and BlackRock.

My first move to the world of branding! Worked on the branding of Omran (by Nakheel), The Lagoons (by Sama Dubai), Salam Yiti (by Sama Dubai), Dubai Customs, Dubai Health Authority and Mohammed Bin Rashid Al Maktoum Foundation, Dubai Towers Doha (by Sama Dubai) and Du (telecom).

An in-house advertising agency, MMG, was created in Jan 2003 as the exclusive advertising agency for BMW Group Middle East. I was appointed as Senior Account Manager and then promoted to Account Director after 6 months. I handled all advertising activities for 12 markets in the Middle East: Dubai, Abu Dhabi, Lebanon, Qatar, Jordan, Bahrain, Syria, Saudi Arabia, Oman, Kuwait, Pakistan and India. The brands I worked on were: BMW, MINI, ALPINA, Motorrad, and Rolls-Royce.

Handled all communication material for Beiersdorf AG brands in the Middle East (NIVEA range of products, NIVEA Beauté, Labello and 8x4 Deodorants).Coordinated researches, Usage & Attitude (cosmetics), tested TVC concepts and devised action plans accordingly. Traveled to Bahrain every three months and met with the distributor to check the latest sales report and advise new ideas to improve sales performance. Handled the advertising activities of Etisalat (The Contact Centre, E-Shop and… Show more Handled all communication material for Beiersdorf AG brands in the Middle East (NIVEA range of products, NIVEA Beauté, Labello and 8x4 Deodorants).Coordinated researches, Usage & Attitude (cosmetics), tested TVC concepts and devised action plans accordingly. Traveled to Bahrain every three months and met with the distributor to check the latest sales report and advise new ideas to improve sales performance. Handled the advertising activities of Etisalat (The Contact Centre, E-Shop and EBTIKAR), L’Oreal Middle East, Dubai Duty Free (ATL and BTL material for Dubai Tennis Championship 2002) and the launch of The Waves tower (by DAMAC Properties). Show less

Started as an Account Executive in MEMAC Beirut from 1996 to 1998 where I handled the launch of Donna Karan/DKNY, Foster Clark’s TVC, and all advertising material for Barakat Jewellery, Schlotzsky’s Deli and Algorithm. Moved to the Dubai office in 1998 as Senior Account Executive and handled Moulinex, Nestlé brands (Cerelac, Neslac, MILO, NAN, Guigoz, and Clinical Nutrition), Royal Brunei Airlines, Mexx, Khalil Al-Sayegh Jewellers and Maaza Mango.