• Develop custom dashboards to provide increased value and ROI• Develop and recommend digital analytics data collection best practices• Optimizing the Conversion rate to help global operating companies drive more leads• Conduct keyword research and competitive analysis to identify content opportunities.• Write, edit, and publish engaging content for our website, blog, social media, and other digital platforms.• Use SEO principles to maximize the reach and effectiveness of content.

• Implemented analytics tagging using a tag management solution.• Created business and technical requirements documentation and developed solution designs for analytics implementation.• Recommend appropriate website measurement tactics tied to business goals.• Write/edit implementation documents, which explain how to implement digital analytics solutions.• Collaborate with site developers to modify existing tagging infrastructure using tag management systems and inline.• Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.