Randa Hovater, Tmp Email & Phone Number

Sheffield, AL, US

Collaborates closely with senior leadership to conceptualize and execute creative assets for various marketing endeavors across Visit North Alabama's 16 counties and their members. Using expertise in visual storytelling and strategic messaging contributing to branding, advertising campaigns, and presentations tailored to diverse audiences. Additionally.

Livingston, Alabama, US

• Review and improve syllabi for Writing for the Mass Media (IMC 320), Advanced Media Writing (IMC 420) and Editing Practicum (IMC 259) online courses, understand students’ needs and develop engaging lesson plans and.
• Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention. Manage syllabus materials, facilitate class instruction, evaluate student.
• Defined and articulated goal learning outcomes, performance metrics and changes to improve student learning.
• Worked closely with College of Liberal Arts Dean to develop and implement Integrated Marketing Communications curriculum for improved learning and student performance.

Sarasota, FL, US

Responsible for daily destination-marketing account management support, overseeing various aspects of the client's business. Collaborates extensively with creative, media, and production teams, guiding internal teams to deliver projects on time and to high standards. Works closely with the Account Director to align strategic goals within budgetary.

Florence, AL, US

• I developed and led the marketing and communications strategy for a 263-bed acute care facility; creating and monitoring print, radio, television, cinema, direct mail, and digital campaigns in order to achieve multiple.
• Develop and lead the marketing and communications strategy for a 263-bed acute care facility; creating and monitoring print, radio, television, cinema, direct mail, and digital campaigns in order to achieve multiple.
• Maximized branding initiatives by strengthening program outreach and communication between marketing and public relations.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading healthcare industry partners.
• Directed marketing projects through conceptual planning, schedule management and final implementation.

Huntsville, Alabama, US

• Conceive and implement integrated marketing communication plans that maintain Marriott and Hilton brand consistency, maximized effectiveness, meet measurable objectives and execute customer and group relationship.
• Develop, implement, monitor and evaluate the individual hotel properties’ marketing communications strategy for advertisement, promotions, and public relations to support corporate marketing objectives
• Design graphics and collateral to support maximum exposure of the corporate brand and each hotel property in local, national and international markets
• Manage and direct tactical promotions and offers to drive individual and group revenue while handling corporate web and social channels.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.

• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Fostered positive relationships with key business journalists in national and trade publications.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Authored fresh and engaging press releases and prepared complete press kits.
• Managed editorial calendars and rescheduled PR events and meetings.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

• Develop and manage a variety of marketing campaigns using multi-channel tactics to engage and retain customers
• Oversee all user-experience and accessibility tests for client websites, remedy any website accessibility issues and test all southeastern client websites with commercial accessibility tools for responsiveness, ADA.
• Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
• Conducted testing and review of website design for responsiveness, clarity and effectiveness.
• Built and styled new mobile-friendly websites, transitioning legacy presentations to simultaneous easy-to-use versions.
• Implemented website maintenance, content management, updates and security resource tutorials to assist end-user training.

I was responsible for assisting the owner in social media marketing strategies. This entailed taking professional grade images, creating captions, and appealing to our target market effectively. I also still do freelance work for the company which includes custom baby announcements, birthday invitations, and other custom stationery. Recently, the company.

• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables
• Interviewed, hired, and trained staff members including editors, photographers, journalists and translators.
• Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
• Adhered to ethical guidelines and standards to promote responsible publication and media practices.
• Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
• Determined readiness of written pieces, made changes and approved final versions for publication.

• Obtained and compiled information from varied sources for news and public affairs broadcasts according to current events and public interest.
• Performed daily station website and imaging maintenance by uploading new stories, photo galleries, and videos, editing stories with most current info, and cycling out older and irrelevant stories.
• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
• Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
• Disseminated news content through social media for better engagement with audiences and faster reporting.

Livingston, Alabama, US

Working in the office of Career and Counseling Services, I tutored students in the areas of English and literature and social sciences including sociology and psychology. For each student, I was responsible for creating a unique learning strategy in order to help these students achieve their academic goals. I was also responsible for analyzing the.

Tuscaloosa, Alabama, US

I was responsible for shadowing web designers within the company. I designed banner ads and landing pages for several trucking companies, while ensuring that already designed pages were functioning at Randall Reilly's standards.

Master Of Arts - Ma, Integrated Marketing Communications

Certification, Hospitality And Tourism Management

Bachelor Of Science - Bs, Integrated Marketing Communications

Education record

Tourism Marketing Professional