• Developed and taught four courses on design thinking that covered topics such as prototyping and intelligent experiences.• Authored insightful content on design innovation and impactful designs.• Mentored students and experienced designers to foster critical thinking and business impact.• Currently authoring new courses and advising small and medium sized businesses.

At Quantified, an early-stage startup pioneering AI-powered avatars for sales training, I played a pivotal role transitioning from product leadership to spearheading UX efforts during a critical company phase. Responsibilities included facilitating the shift in product leadership, optimizing UX design, and enhancing the product experience.• I conducted thorough experience audits and developed a robust prioritization framework to address usability issues effectively. By implementing dual-track design pods and leveraging skilled UX contractors, I successfully increased velocity and craftsmanship across multiple projects.• Notably, my comprehensive research and prioritization framework culminated in the development of a groundbreaking conversational avatar-led experience, revolutionizing user interaction with the platform. • My contributions supported a cohesive product and design team, overseeing the structuring of work for contractors across three major projects

At Expedia Group, I've had the privilege of overseeing a dynamic design organization, comprising a talented team of over 30 individuals, which included managers, senior managers, and principals/directors. This diverse team encompassed a wide range of design expertise, from content designers and UI designers to UX designers, researchers, and specialized roles such as conversational designers.My responsibilities extended to spearheading a global team focused on shaping the future of Expedia, a role that demanded an innovative and forward-thinking approach. The initiatives led by this team were instrumental in driving Expedia's transformation into a forward-looking and customer-centric entity.Through effective leadership, strategic vision, and collaboration, we not only managed to harness the combined expertise of our multidisciplinary team but also pushed the boundaries of design within the organization. This role allowed me to cultivate a culture of innovation, foster creativity, and drive the development of cutting-edge solutions that have significantly impacted Expedia's market position and customer experience.In this capacity, I not only directed the design organization but also facilitated cross-functional collaboration, bridging gaps between design, technology, and business functions. By nurturing a collaborative environment and encouraging a strong sense of ownership within the team, we were able to consistently deliver outstanding results that align with the company's strategic objectives.My tenure as the Director of Design Organization at Expedia Group has been marked by the successful leadership of a diverse and multifaceted team, the development of innovative solutions, and the pursuit of a visionary approach that shapes the very future of Expedia.

Created a user-centric, design thinking led product design research organization for an early-seed startup. Implemented rapid design sprints to define primary behavioral archetypes, discovering unmet needs to be solved by a social music experience.

WIN business development and provide creative collaboration, leveraging my real-life expertise in mastering the intersection of design and technology.CREATE more efficient approaches to designing effective experiences, utilizing my strong passion for design thinking.MENTOR and manage current and future design technology talent, capitalizing on my experience creating products via unconventional approaches.

As a principal designer at frog, my main areas of focus were leading design research and realization with a technology focus and mentoring designers. Some notable design leadership included: led the data visualization technique and theory segment of a frog data science course, shared how user-centered design transforms cyber defense at the DARPA Wait What? Conference, and mentored design students of General Assembly, University of Texas, and SCAD.

“When you prototype something and simulate you get much better decisions for the next step.” – Hartmut Esslinger founder of frog designTaking our founders words to heart I rapidly simulated complex design interactions to validate our design research hypotheses. These created something that the whole team could interact with leading to valuable discoveries. This process empowered us to design in real-time and as we collectively experienced the design we were able to move past less informed decisions and try new ones on for size.Often I leveraged HTML5, CSS3 and Javascript to craft rapid UX and UI sims. When I needed to create simulations of native applications for mobile and tablet devices, I used Javascript touch frameworks along with the HTML5 mobile web stack.

Drawing from many years of experience, I bridged my deep understanding of the principles of interaction design, human-computer interaction and motion with the technology that enabled us to change the way people experienced their world.

We did such a grand job at innovating and working together in a cross-functional team at X.Commerce that we were asked to help model the sea of change at PayPal. Identity may never look the same!

Blended my interaction design muscle with my visual design prowess to create engaging user experiences. Those interfaces connected humans with the X.commerce vision of an open-source multi-platform Internet commerce enabling them operate on a new level of commerce. X.commerce was created and backed by the eBay/PayPal powerhouse.

Oversaw and led the user experience of a 70-year-old company’s first foray into eCommerce.Crafted a shopping experience that balanced the off-line needs of sales reps who were fearful of online sales with the business requirements of first-to-market strategy, leveraging the Magento eCommerce platform.Looking to web-to-print competitors like Snapfish, Shutterfly and TinyPrints we designed and built a photo graduation announcement web application that leveraged CBI’s scholastic expertise.

Led the user experience and user interface design of browser and software-based applications.Devised a faceted navigation to solve eCommere challenge of traversing a massive collection of time-series data.Conducted user interviews producing wire frames and prototypes to design a Microsoft Excel add-in.Streamlined internal user tools by designing a modular UI for each that integrated user experience.Created new data visualization design for a commodity dashboard, after extensive user requirements analysis.

Served as an interactive designer researching and developing online strategies primarilyfor GenY consumers on social media platforms. Research, develop and present the concept to the client. Then provideart direction to insure creative consistency and integrity.* Researched and developed IA and UXP for PGi Online Customer Service Portal utilizingpersonas, user flows and wire-frames.* Created Designed for Dell flash sitelet for Dell targeting GenY and X marketing thedesigner products and accessories.

Created online advertising, interactive sites and branding for Dell, Chase, Marriott,Microsoft, JCPenney, Cisco and Universal Studios. Work closely with the account team topresent the concept to the client. Then monitor production and rich media to insurecreative consistency and integrity. v Designed a Flash sitelet for Dell marketing thebenefits of their wide screen monitors and dual monitor setups. v Created wire frames,prototype and final comps for Universal Studios Orlando UK site. v Produced flow chart,wire frame, prototype and final comps for a major redesign of small business site ofdell.com. v Designed email concepts for JCPenney seasonal sales and promotions. Texas Department of Aging and Disability Services

Served as an art director producing publications, multi-media and interactive projects.Performed complex and specialized consultative and creative technical work planning,developing and producing the agency's communication materials to convey information toclients, prospective clients, public officials, news media, agency staff and public. vCreated an online image gallery for agency photography using open-source solutions such asPHP and MySQL. v Developed comprehensive plan to streamline both new and existing onlineprojects by bringing them up to date with clean designs and latest technology. Ensured that sites met strict state and federalaccessibility guidelines. v Created new external site for agency's online magazine. Usedthe latest technologies to produce a striking,clean interface with valid mark-up thatresulted in quicker page loads and lower loads on the web server. v Designed and developedthe agency's state office internal site to make it more accessible, easier to update andunderstand using well structured code to create a structure employing CSS for design,resulting in a leaner web site devoid of tables.

Work primarily with startups and small businesses, handling all their marketingcommunication needs. Generated leads, developed client relationships, created RFPs,drafted contracts. Planned and implement marketing and advertising by providing copy,concept, design and production. v Produced web site and logo for a custom home builderspecializing in one-of-a-kind homes in the Texas hill country, which won the MAX award for best web site in the custom buildercategory. v Created from the ground up site, logo and online marketing program for apersonal aircraft broker. Resulted in a large number of prospective buyers, as well asinquiries about navigation and design from other online executive aircraft firms. vDesigned, created content and developed site that supported thousand-person sales force.Planned and implemented a comprehensive online marketing campaign using online advertising, email, affiliate programs and search-engine optimization. * Work-

Met with clients, created concepts, consulted with creative director, finalizeddesigns,oversaw production and produced finished print or Web products. Also usedextensive knowledge of production, software and hardware to train others. v Produced flowchart, wire frame and prototype to plan site for Nicor Technologies, Illinois'natural gas provider, and was awarded future project. Then used knowledge ofJavaScript,CSS and HTML to create the site featuring a dynamic interactive menu. vAutomated sales and marketing campaign online for SunGard, a billion-dollar investmentsoftware firm, by using Perl, HTML and JavaScript. v Planned, designed, and implemented asite to launch Saner Software's new release. Customized shopping cart for new products andproduced software manuals for multiple versions. v Developed site that marketed housing developments for MAFD, one of Chicago's largestcommunity developers. This site allowed users to preview available lots and to contactbuilders. Success of this site generated more business for Comply. v Developed site for Pegasus TransTech, a national transportation imaging firm.

Handled one of the firm's largest accounts, Centex Builders, a national home builder anddeveloper, as production lead working closely with the Chicago Tribune. Spearheaded andled the interactive design department.* Concepted and deployed the first web site for a client.* Designed company site with password-protected area for clients to view and proofupcoming ads, advertising materials such as four-color magazine ads, direct mail piecesand brochures.* Used graphic and web design skills to train others and oversee large projects thatresulted in the creation of a web department.* Created newspaper ads from concept to completion while working with copywriters, artdirector, creative director, account executives and newspaper print houses such as theChicago Tribune, Chicago Sun Times and the Daily Herald.

As acting V.P., worked with the CEO hiring employees, planning and implementing marketingstrategies, acquiring large clients, and designing company computer infrastructure andproduction department.* Created a logo, branding, brochures, business cards and product containers for BlueSky, a million-dollar startup company specializing in the latest technology of energyreducing insulation.* Acquired graphic and signage accounts from Amoco's Direct Retail Operations and Split* Designed then trained employees to produce and install indoor and outdoor signage forAmoco's Split Second and Turtle Wax divisions that comprised of 91 Illinois locations. * Provided project management for a large project for Ace Hardware Corporation's trade-show