• Own vision, strategy, analysis, and execution for customer acquisition and retention across email, SMS, onsite• Develop a high performing team of lifecycle/retention marketers and ensure their continued development and growth within the organization• Oversee the team’s delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels• Manage the details of my own and a cross-functional team’s multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work• Maximize number of repeat site visits by helping users see value based on their specific goals• Own monthly, quarterly and yearly reporting - working closely with the Data Science and Retention Marketing Analysts to continuously measure customer lifecycle performance and communicate results• Drive decision making based on analytics insights, presenting findings to the leadership team and identifying bottlenecks or opportunities that the team can focus on• Manage owned channels with a user base of 5MM+ users• Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking• Utilize quantitative and qualitative data to segment customers and identify opportunities to personalize their experience• Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging

• Own vision, strategy, analysis, and execution for customer acquisition and retention across email, SMS, onsite• Focused on increased customer engagement, retention, and reactivation as well driving growth of active subscribers• Own marketing calendars and all aspects of email/SMS/push marketing for all brands (4)• Leverage personalization and relevancy to deliver high performing emails/SMS• Develop processes to identify customer problems and resolve them• Directly responsible for setting and meeting email/SMS revenue targets• Owned the development and management of loyalty/rewards program• Lead lifecycle strategy designed to retain customers through email, SMS, and loyalty program• Optimize email campaign performance through testing, lifecycle management, personalization, and dynamic content management• Improve the performance of email marketing and identify opportunities to maximize ROI• Serve as stakeholder to department leads and cross-functional business partners • Partner with legal and regulatory departments to develop marketing best practices within a heavily regulated industry

• Established an “always-on” lifecycle marketing approach that integrates effective communication across multiple digital channels• Own marketing calendars and all aspects of email/SMS/push marketing for all brands (Ellie, Marika, Zobha, Three Dots, Wildfox) across multiple platforms (Shopify, Klaviyo, Sendgrid, Listrak, Attentive)• Optimized email campaign performance through testing, lifecycle management, personalization, and dynamic content management• Improve the performance of email marketing and identify opportunities to maximize ROI.• Responsible for the establishment, execution, documentation and management of strategic planning of email marketing, to include setting up themes and seasonal calendar for all email marketing programs, monitoring and reporting on external email campaigns and managing and optimizing the design, content, targeting and messaging of email communications• Acted as business owner for an ESP migration project (moving from Listrak to Klaviyo). Project included areas such as data set-up and selection, IP address warm-up, campaign deployment, automation setup, email creation, reporting, etc.• Established a detailed CRM process for list cleansing and increasing deliverability rates • Established list building strategies that continually increase email subscribers• Consistently evaluate and develop new design, messaging, and functionality of email/push for the most effective campaigns• Work cross-functionally to gather and formulate clear requirements for the editorial, product, and development teams• Represent email and push channels at cross-functional meetings• Recommend new ideas and innovations to grow and improve site traffic and revenue• Notable Accomplishments:• YoY (2020 vs. 2019): Sessions +121%, transactions +187%, revenue +169%, conversion rate +31%• Increased average email open rates 156%• Increased average click rate 81%• Email open rates consistently 27%+

• Owned the strategy, development, execution, and reporting of all email marketing programs• Analyzed data to determine when and how to best communicate with database of prospects• Established marketing strategies with communication guidelines on taking leads from prospects to customers and eventually advocates• Provided coaching and career development to in-house marketing personnel• Managed relationships with our email service provider and advertising partners, including contract negotiation and invoice management• Established, executed, and improved email marketing strategies for consistent email subscriber growth and new customer acquisition• Focused on list building and analysis for all clients to increase quality and quantity of new leads • Used the principles of UX to create better products, designs, and campaigns• Executed targeted, high-spend, high return ad campaigns using Facebook Power Editor • Led marketing research, planning, execution, and optimization of campaigns from start to finish• Drove strategy and identified new opportunities for growth of online marketing channels• Managed new Reseller Hosting product from concept to implementation