•Administer multi-platform digital operations and revenue for the NBC and FOX affiliates across four markets.•Direct digital publishing and content management, coach news personnel and web producers, perform competitive analyses and conduct strategic planning to grow traffic and engagement, coordinate technical support, and implement evolving digital initiatives.•Oversee on- and off-platform digital revenue by educating and supervising 14 account executives, maximizing third party revenue, establishing product and pricing strategies, preparing and optimizing client marketing campaigns, managing traffic and inventory, and establishing budgets.•Awards Received: LMA Digital Innovation Award (3x), NDBA Teddy Award (2x) Eric Sevareid Award (3x), and Associated Press Great Plains Broadcast Award.•Escalated KFYR-TV into the indisputable digital market leader in traffic, engagement, and revenue, overtaking the strong lead previously obtained at KXMB-TV.•Increased traffic by 605% and revenue by 877% over five years, achieving the company’s highest traffic growth in 2016 (out of 42 websites) and 4th highest in 2018 (out of 52 websites).•Attained a 78% digital revenue market share, increasing sales by 71% during a three-year span.•Achieved social media market dominance in total engagement, engagement rate, and total followers, ending 2018 with 57% better engagement than our chief competitor while adding 7,100 more fans.

Hoffman Creations owns a network of websites that offers all-original content and services, including website design, graphic design, photography, and music production.

Assist buyers and sellers navigate real estate transactions. This includes listing and marketing properties for sellers, showing potential homes to buyers, negotiating for the best interests of clients, and coordinating with and acting as a liaison to third parties such as inspectors and mortgage companies.

•Provided administrative support, desktop publishing, graphic design, and other services to the local CBS and ABC sales teams in four markets.•Coordinated all website and social media activities for KXNet.com, including digital advertising trafficking, forecasting, and reporting.•Coordinated KXNet.com re-launch, which received the NDBA Teddy Award, Eric Sevareid “Award of Merit”, and an Upper Midwest Emmy Award for Internet coverage in 2012.•Increased KXNet.com unique visitor traffic by 38.83% between 2012-2013.•Organized BCA Women’s Golf Classic, an annual charity golf tournament, from 2010-2012.

•Responsible for leasing and managing a portfolio of residential properties totaling up to 319 units, which included marketing and showing apartments, providing customer service, supervising 11 employees, processing bills, rent collection and posting, budgeting, conducting inspections, and maintenance coordination. •Increased Net Operating Income by 19.11%, achieving the highest NOI in the region for 2008 and among the top company-wide; $66,000 better than budget

•Directly responsible for all aspects of retail store operation and maximizing profit, which included hiring, training, and supervising a staff of 15-20, implementing corporate marketing initiatives, inventory management, posting deposits, and processing payroll. •Increased Manager Control Profit by 14.3% and customer service score by 15%; 4-Wall Profit 10.6% better than budget •Featured in Total Photo News – a company-wide newsletter – in recognition for various accomplishments within the Photo Center