Randall Rhinesmith Email & Phone Number

Arlington Heights, Illinois, United States

Contracted position to enhance creative services department for a $3 million full service strategic brand and marketing communications agency serving healthcare clients around the country.Demonstrated ability to create innovative concepts from highly strategic plans, translating into targeted, multi-faceted marketing and advertising campaigns across a variety of traditional and digital platforms including mobile/web, email, and social media.Elevated creative quality standards which led to tripling agency revenues over a 3 year span while dramatically decreasing external creative costs.Supervised the work of outside artists and design services as well as hands-on art direction and design of client brand and digital UX/UI work.Led promotional efforts devoted to new business and promotion for the agency, including social media.Cultivated an environment of mentoring and support

Greater Chicago Area

Successful start-up of a creative services agency, including new business development, account management, creative direction, presentation, billing and administrative functions.Concept, direct and perform hands-on design/creative direction of campaigns across a variety of traditional and digital platforms including mobile/web, email, and social media while ensuring that client brand standards are strictly adhered to in every campaign.Successfully work with clients to determine objectives, budget parameters, background information, and presentation approaches, styles, and techniques. Skilled at persuasively presenting concepts and final campaigns to clients for approval.Determine, negotiate, and consult with creative, art, copy, or production personnel to communicate client requirements and to coordinate creative activities, ensuring quality standards are maintained while strictly adhering to budget considerations.Successfully launched or re-staged numerous brands in consumer product and healthcare markets. Specialties include establishing brand standards and guidelines.Supervised new business efforts, outreach and implementationClients Include Kidde Fire Systems, ITW/Red Head, Zenith, Baker & Taylor, Wolfcraft/America, Quality Lighting, Hollister Incorporated, and others.