Randall Sullivan Email & Phone Number

Bethlehem, Pennsylvania, Us

Burlington, Massachusetts, Us

Responsible for $625MM in Keurig Dr Pepper annual sales, trade spending and marketing budgets. Led development of the long-term strategic engagement with key grocery retailers (Primarily Albertsons - HEB) through joint business planning aligned to maximize volume, revenue, margin profit, and market share growth objectives. Leader and coach of high-performance team across multiple cross functions using total portfolio of DSD and warehouse brands to develop, coordinate, and execute plans within assigned budgets.• Built Keurig Dr Pepper - Albertsons team from the ground up to maximize potential and drive growth synergies with full portfolio approach to the business (Direct Delivery; Warehouse Direct Hot and Cold). One division, one national account executive to maximize overall business across all segments and align the power of KDP bands driving 1,200 TDP’s and 4.8% increase YOY.• Enhanced Keurig positional strength to #7 supplier status with Albertsons account in one business cycle, focusing on leading profitable share growth within aligned categories of business.• Led cross-functional alignment of category management, shopper marketing, channel strategy and RGM to drive 4.8% profitable growth and dollar share gains across all categories in 2019.• Aligned national distribution to drive new revenue streams and maximize segment growth opportunity in innovative categories (Forto, Peets, evian, bai, Neuro).• Alignment of Keurig Dr Pepper JBP Process of all Major Grocery Accounts: Elevated KDP supplier status from #10 to 7 with Albertsons and surpassed plan goals over 3 consecutive years in a flat market.

Provided internal and external strategic thought leadership to strengthen DPSG partnerships with Target, KMART, SuperValu and route to market partners. Responsible for $200M in DPSG annual sales, trade spending and marketing budgets. Directed change management processes within Target team to optimize analytics, trade spending, strategic partnerships, and direct report development. · Built customer-centric, focused-selling team into best-in-class as identified by SuperValu with partner award· Exceeded targets and drove YOY growth by 10% in carbonated soft drinks and warehouse direct business.· Strategically built sales story of mid-calorie soft drink launch, gaining 20% incremental space gain for Dr Pepper Snapple Group overall TDP.s +1,100.· Aligned team to Target Corporation's market needs that raised company profitability by 10%.· Raised market share for Dr Pepper faster than competition in 2012 and 2013 with 5% YOY growth.

Supervised +30MM cases of Dr Pepper Snapple Group Brands distributed by Pepsi Cola Bottlers within 24 states including a team of five Region Sales Managers as direct reports.· Trained and developed Region Sales Managers to maximize efficiency of company operations. · Created reintroduction strategy for Crush brand, aligning initiative with Pepsi bottlers, and won President's Award for successful execution and results for this innovative approach.· Delivered incremental growth of over 46% to Dr Pepper Company through effective initiatives.· Developed and maintained “advocate” relationship with Pepsi Bottling operations and corporate office.· Expanded and integrated key brands Dr Pepper and Diet Dr Pepper into all Pepsi marketing activities and sales plans as a volume, share, and profit driver to Pepsi’s full portfolio.

Mx

• Revised internal brand strategies to ensure trade-and-field-ready selling story presentations that accelerated sales potential of Dr Pepper and 7UP brand portfolios.· Identified and prioritized key opportunities for bottler, trade customers and Cadbury Schweppes that accelerated business growth by 10%.· Monitored market performance in relation to organizational objectives, including sales volume, share, brand performance, availability, and consumer brand awareness to quickly hone marketing and sales strategy.· Advisor to key decision makers on observed and projected changes in market conditions, consumer response and key market factors to strategically realign resources that elevated efficiency and effective utilization enhancing Cadbury Schweppes brands growth 4% over targets.

Plano, Tx, Us

• Developed and executed sales and marketing strategies within the Bottle-Distributor network targeting share growth and volume profitability for Dr Pepper, Seven Up and other Cadbury brands.• Managed market activity that includes assessing status and quality of executional activities across market vs. plan for Dr Pepper 7UP brands in all channels of business.• Analyzed effectiveness of execution and competitiveness in marketplace, communicating findings and recommendations to both Bottler and Division/Zone management.

National Account Executive, Richmond, VA (3/96 – 1998)Directed the selling and analyzing of business profitability for all major accounts both retail and wholesale in the Virginia, Maryland and Washington D.C. area totaling over $50 million. Major accounts included McLane Mid-Atlantic, Giant Foods, Safeway Eastern, Merchants Grocery, East Coast Convenience, Fas Mart, Kroger Mid-Atlantic, 7-11, and the Mobil Corporation. * Trained, supervised, and developed three Account Managers aligned to the Mid-Atlantic sales area.* Continuously developed new programs/promotions to build business.* Develop business plans to influence category situation, competitive environment, company strengths, consumer opportunity, and change.* Utilized internal and external information to measure share, volume and profitability within the market.* Measured promotional effectiveness through the use of Nielsen and IRI data as well as internal Marlin (proprietary) Measuring systems.

Master Of Science, Sports Science

Bachelor Of Science, Psychology