Vice President Of Sales
Current
Oct 2021 - Present
AeroLeads people directory · profile
Randall Sullivan Email & Phone Number
VP Sales | Director, National Accounts | Business Development |Relationship & Key Account Management | Beverage, CPG | DSD Broker Distributor Management | Consultant
at
ROAR Organic
1 work email found
@drinkroar.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
VP Sales | Director, National Accounts | Business Development |Relationship & Key Account Management | Beverage, CPG | DSD Broker Distributor Management | Consultant
Location
Greater Minneapolis-St. Paul Area, United States, United States
Who is Randall Sullivan? Overview
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Quick answer
Randall Sullivan is listed as VP Sales | Director, National Accounts | Business Development |Relationship & Key Account Management | Beverage, CPG | DSD Broker Distributor Management | Consultant at ROAR Organic, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a work email signal at drinkroar.com and a matched LinkedIn profile for Randall Sullivan.
Randall Sullivan previously worked as Vice President of Sales at Roar Organic and Vice President National Accounts at The Bureau Of Brand Management. Randall Sullivan holds Master Of Science, Sports Science from University Of West Florida Ms.
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Email format at ROAR Organic
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{first_initial}{last}@drinkroar.com
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Profile bio
About Randall Sullivan
VICE PRESIDENT OF SALES, NATIONAL ACCOUNTS | Business Growth Catalyst | Sales Operations Leadership | Beverages, Wine and Alcohol, Food, CPG, Consumer Products. Elevating Sales Operations Performance. Accelerating Customer-Centric Revenue Growth.KNOWN AS A:♦ Highly-accomplished and respected national sales and account management leader who consistently drives year-over-year revenue growth and long-term stakeholder value for corporations. ♦ Builder of high-performance sales organizations with motivated associates who are committed to surpassing goals. Builds cultures of accountability in an environment that inspires excellence and fun.♦ Engaged listener and clear communicator with interpersonal skills that move people to action and accelerate results. ♦ Client-focused Relationship Builder who establishes trust quickly and builds strong partnerships with customers, account partners and market distributors. KEY CAREER ACCOMPLISHMENTS:♦ Sales Operations Leadership: Maximized full portfolio strategy to align the power of KDP bands increasing TDP’s by 1,200 and 4.8% revenue growth YOY.♦ Alignment of Keurig Dr Pepper JBP Process of all Major Grocery Accounts: Elevated KDP supplier status from #10 to 7 with Albertsons and surpassed plan goals over 3 consecutive years in a flat market.♦ Accelerating Revenue Growth: Exceeded targets 3 consecutive years with focus on promo strategyTeam and Leadership Development: Promotions of three team members to leadership positions ♦ Retail and Key Account Growth Strategy: Strategically built sales story of mid-calorie soft drink launch, gaining 20% incremental space gain for Dr Pepper Snapple Group overall TDP.s +1,100.LEADERSHIP SKILLS AND EXPERTISE:National & Key Account LeaderMotivating LeadershipResults-Focused Growth DriverAccount ManagementAccountability MindsetStrategic PartnershipsTrusted Relationship BuilderChannel Sales DevelopmentBusiness and Financial AcumenMarket Growth & DevelopmentDrives Profitability & MarginStrategic Business PlanningTeam Development & CoachMeticulous Plan ExecutionForecasting & BudgetingPROFESSIONAL DEVELOPMENT: Graduate of The GAP NegotiationsCompleted Negotiate to Win Sales Training by Yukon GroupCompleted and taught Professional Selling Skills IIICompleted and taught Motivation for ManagementCompleted and taught Advanced Presentation SkillsCompleted and taught Conflict Management
Listed skills include National Accounts, Retail, Brand Management, Sales, and 6 others.
Current workplace
Randall Sullivan's current company
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8 roles
Randall Sullivan work experience
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Vice President National Accounts
The Bureau Of Brand Management
Oct 2020 - Oct 2021
Vice President Of National Accounts
- Responsible for $625MM in Keurig Dr Pepper annual sales, trade spending and marketing budgets. Led development of the long-term strategic engagement with key grocery retailers (Primarily Albertsons - HEB) through joint.
- Built Keurig Dr Pepper - Albertsons team from the ground up to maximize potential and drive growth synergies with full portfolio approach to the business (Direct Delivery; Warehouse Direct Hot and Cold). One division.
- Enhanced Keurig positional strength to #7 supplier status with Albertsons account in one business cycle, focusing on leading profitable share growth within aligned categories of business.
- Led cross-functional alignment of category management, shopper marketing, channel strategy and RGM to drive 4.8% profitable growth and dollar share gains across all categories in 2019.
- Aligned national distribution to drive new revenue streams and maximize segment growth opportunity in innovative categories (Forto, Peets, evian, bai, Neuro).
- Alignment of Keurig Dr Pepper JBP Process of all Major Grocery Accounts: Elevated KDP supplier status from #10 to 7 with Albertsons and surpassed plan goals over 3 consecutive years in a flat market.
Feb 2017 - Feb 2020
Director National Accounts
Dr Pepper Snapple Group
Provided internal and external strategic thought leadership to strengthen DPSG partnerships with Target, KMART, SuperValu and route to market partners. Responsible for $200M in DPSG annual sales, trade spending and marketing budgets. Directed change management processes within Target team to optimize analytics, trade spending, strategic partnerships, and.
Jun 2012 - Feb 2017
Division Sales Manager
Dr Pepper Snapple Group
Supervised +30MM cases of Dr Pepper Snapple Group Brands distributed by Pepsi Cola Bottlers within 24 states including a team of five Region Sales Managers as direct reports.· Trained and developed Region Sales Managers to maximize efficiency of company operations. · Created reintroduction strategy for Crush brand, aligning initiative with Pepsi bottlers.
Feb 2006 - Jun 2012
Field Marketing Manager
- Revised internal brand strategies to ensure trade-and-field-ready selling story presentations that accelerated sales potential of Dr Pepper and 7UP brand portfolios.· Identified and prioritized key opportunities for.
Jan 2004 - Feb 2006
Regional Sales Manager
- Developed and executed sales and marketing strategies within the Bottle-Distributor network targeting share growth and volume profitability for Dr Pepper, Seven Up and other Cadbury brands.
- Managed market activity that includes assessing status and quality of executional activities across market vs. plan for Dr Pepper 7UP brands in all channels of business.
- Analyzed effectiveness of execution and competitiveness in marketplace, communicating findings and recommendations to both Bottler and Division/Zone management.
Oct 1998 - Dec 2003
National Account Executive
R.J. Reynolds Tobacco
National Account Executive, Richmond, VA (3/96 – 1998)Directed the selling and analyzing of business profitability for all major accounts both retail and wholesale in the Virginia, Maryland and Washington D.C. area totaling over $50 million. Major accounts included McLane Mid-Atlantic, Giant Foods, Safeway Eastern, Merchants Grocery, East Coast.
Mar 1996 - Oct 1998
2 education records
Randall Sullivan education
Master Of Science, Sports Science
University Of West Florida Ms
Bachelor Of Science, Psychology
Willamette University
FAQ
Frequently asked questions about Randall Sullivan
Quick answers generated from the profile data available on this page.
What company does Randall Sullivan work for?
Randall Sullivan works for ROAR Organic.
What is Randall Sullivan's role at ROAR Organic?
Randall Sullivan is listed as VP Sales | Director, National Accounts | Business Development |Relationship & Key Account Management | Beverage, CPG | DSD Broker Distributor Management | Consultant at ROAR Organic.
What is Randall Sullivan's email address?
AeroLeads has found 1 work email signal at @drinkroar.com for Randall Sullivan at ROAR Organic.
Where is Randall Sullivan based?
Randall Sullivan is based in Greater Minneapolis-St. Paul Area, United States, United States while working with ROAR Organic.
What companies has Randall Sullivan worked for?
Randall Sullivan has worked for Roar Organic, The Bureau Of Brand Management, Keurig Dr Pepper Inc., Dr Pepper Snapple Group, and R.J. Reynolds Tobacco.
How can I contact Randall Sullivan?
You can use AeroLeads to view verified contact signals for Randall Sullivan at ROAR Organic, including work email, phone, and LinkedIn data when available.
What schools did Randall Sullivan attend?
Randall Sullivan holds Master Of Science, Sports Science from University Of West Florida Ms.
What skills is Randall Sullivan known for?
Randall Sullivan is listed with skills including National Accounts, Retail, Brand Management, Sales, Marketing Strategy, Sales Management, Marketing, and Management.
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