Randall Williams

Randall Williams Email and Phone Number

Global Paid Media Manager at Cummins Inc. @ Cummins Inc.
Randall Williams's Location
Delray Beach, Florida, United States, United States
Randall Williams's Contact Details

Randall Williams personal email

n/a
About Randall Williams

Throughout my career, I have dedicated myself to the dynamic field of digital marketing. I specialize in crafting and optimizing paid media strategies to deliver exceptional results. I have a proven track record of successfully helping companies improve their digital advertising campaigns, leading to significant growth and increased ROI.I am proud to have received industry recognition for my work. In 2023, I won silver at the prestigious Stevie Awards for marketing campaign of the year. In 2022, I was honored to win a gold and platinum award at the Marcom Awards for the best web advertising campaign.Specialties:Search Engine Marketing (SEM)Paid Media StrategyPay-per-click (PPC)Paid Social Media MarketingProgrammaticDisplay AdvertisingConnected TV (CTV)I am constantly seeking opportunities to leverage my expertise and drive impactful marketing strategies. Let's connect and explore how we can collaborate to achieve outstanding digital marketing outcomes.

Randall Williams's Current Company Details
Cummins Inc.

Cummins Inc.

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Global Paid Media Manager at Cummins Inc.
Randall Williams Work Experience Details
  • Cummins Inc.
    Global Paid Media Manager
    Cummins Inc. Jun 2023 - Present
    Columbus, Indiana, Us
    Overseeing ppc, paid social, and programmatic advertising for the brand and all 5 business units (Distribution, Engine, Power Systems, Components, Accelera)
  • Ansys
    Senior Marketing Specialist, Global Paid Media
    Ansys Mar 2023 - Jul 2023
    Canonsburg, Pa, Us
    -Led campaign planning and strategy across all paid media and paid social channels globally-Achieved more than a 40% increase in MQLs through search engine marketing-Developed the framework for a full-funnel paid media strategy that increased awareness, engagement, and lead generation-Partnered with key stakeholders to create, update, and optimize product and industry campaigns-Developed our annual paid media plan based on historical performance and business priorities-Oversaw projects and managed relationships with our marketing agency-Localized 8+ campaigns in 4 different languages to increase our brand presence in international markets -Analyzed and reported on paid media campaign performance to track progress towards annual goals and objectives-Conducted A/B tests to optimize paid media campaigns for maximum performance-Designed new landing pages which resulted in a better user-experience and increased conversion rates
  • Ansys
    Marketing Specialist, Global Paid Media
    Ansys Aug 2021 - Mar 2023
    Canonsburg, Pa, Us
  • Worldwide Clinical Trials
    Digital Marketing Coordinator
    Worldwide Clinical Trials Jan 2019 - Aug 2021
    Research Triangle Park, Nc, Us
    -Led development, execution, management, and optimization of SEM campaigns on Google and Microsoft Ads-Developed and managed the company’s SEO strategy-Created 20+ location web pages resulting in an increase in local searches-Managed paid social media campaigns on Facebook and LinkedIn-Assisted with designing webpages on Wordpress which resulted in a better UX and increased conversions-Managed multiple projects across the digital marketing team to ensure deadlines were met-Experience working with third-party consultants and agencies-Analyzed and reported on digital marketing campaign performance to track against our goals
  • Worldwide Clinical Trials
    Digital Marketing Intern
    Worldwide Clinical Trials May 2018 - Dec 2018
    Research Triangle Park, Nc, Us

Randall Williams Skills

Leadership Microsoft Office Pay Per Click Social Media Marketing Google Ads Search Engine Marketing Salesforce.com Digital Marketing Bing Ads Customer Service

Randall Williams Education Details

  • Liberty University
    Liberty University
    Digital Marketing & Advertising
  • Bloomsburg University Of Pennsylvania
    Bloomsburg University Of Pennsylvania
    Marketing
  • Ku Leuven
    Ku Leuven
    International Business

Frequently Asked Questions about Randall Williams

What company does Randall Williams work for?

Randall Williams works for Cummins Inc.

What is Randall Williams's role at the current company?

Randall Williams's current role is Global Paid Media Manager at Cummins Inc..

What is Randall Williams's email address?

Randall Williams's email address is ra****@****ide.com

What schools did Randall Williams attend?

Randall Williams attended Liberty University, Bloomsburg University Of Pennsylvania, Ku Leuven.

What skills is Randall Williams known for?

Randall Williams has skills like Leadership, Microsoft Office, Pay Per Click, Social Media, Marketing, Google Ads, Search Engine Marketing, Salesforce.com, Digital Marketing, Bing Ads, Customer Service.

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