Randall Beren

Randall Beren Email and Phone Number

Strategic Marketing + Creative Brand Leader » Delivers compelling marketing that excites minds, enlivens spirits and inspires action @ Lighthoney
Randall Beren's Location
San Rafael, California, United States, United States
Randall Beren's Contact Details
About Randall Beren

THINKING BIG. DELIVERING MORE. LEADING FAR.I help visionary and mission-driven enterprises Look, Speak and Shine...Positively Sweeter by leading the development of credible, compelling and creative brand marketing that excites minds, enlivens spirits and inspires action.As a marketing, branding and communications pro with 20+ years of experience, I provide exceptional value by delivering strategic leadership, planning, analysis and project management plus tactical, hands-on execution as a creative director, copywriter, graphic designer and media liaison.I approach each venture and every challenge with energy, enthusiasm and an unwavering dedication to excellence.LIGHTING + LIVINGIn the lighting sector, I have headed brand marketing for architectural manufacturers ALW, Light Forms and Peerless. I have also led branding, social marketing and sales promotions for rep agencies SCI and Archetype for whom I’ve championed dozens of international lighting manufacturers including Vibia, Kreon, Verpan, Bover, Contardi and LZF. In the home living sector, I led brand marketing for the luxury home furnishings retailer, DZINE, where I championed prominent Italian brands Paola Lenti, Boffi, Poltrona Frau, Baxter and Living Divani. CONSUMERI have produced high-profile brand marketing – including national radio commercials and high-profile ad campaigns – for the likes of AT&T, Dos Equis, Del Monte, Blue Shield, Pete's Wicked Ale, Safeway, Toyota, E&J Gallo and MTV.SUSTAINABILITYI founded Waterseed – one of the Bay Area's first marketing agencies focused on promoting sustainable, green businesses – and have led the marketing departments of the Pacific Forest Trust and SCS Global where I promoted market-based climate change solutions, forest conservation, green building, clean energy and social responsibility. TECH + HEALTHFrom software and hardware to telecommunications and healthcare, I have crafted marketing campaigns and corporate communications for the likes of Microsoft, Cisco, Gateway, Kodak, Qualcomm, Blue Shield and Kaiser Permanente.

Randall Beren's Current Company Details
Lighthoney

Lighthoney

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Strategic Marketing + Creative Brand Leader » Delivers compelling marketing that excites minds, enlivens spirits and inspires action
Randall Beren Work Experience Details
  • Lighthoney
    Brand Marketing Leader
    Lighthoney 2019 - Present
    Manage, create and deliver integrated marketing and brand communications chiefly for businesses operating in the lighting, interior architecture, furnishings and luxury living markets. Clients include SCI Lighting Solutions, Light Forms, Vode, Healthé Lighting, Archetype Lighting and DZINE.
  • Dzine
    Director Of Marketing + Creative
    Dzine 2020 - 2021
    San Francisco, Ca, Us
    Directed and executed brand marketing for luxury living, European home furnishings retailer and interior architecture systems reseller. Brands championed included Cassina, Poltrona Frau, Paola Lenti, Boffi, Porro, Living Divina and more.
  • Archetype Lighting
    Marketing Lead
    Archetype Lighting 2018 - 2020
    San Francisco, California, Us
    Led marketing, branding and communications for sales agency representing European and domestic indoor and outdoor lighting brands. Brands championed included Vibia, LZF, Kreon, Luxxbox, Verpan, Bover, Contardi, Cerno, Lee Broom and more.
  • Alw
    Director Of Brand Marketing
    Alw 2014 - 2018
    Oakland, Ca, Us
    Directed and executed integrated brand marketing for leading manufacturer of architectural and commercial lighting products.
  • Peerless Lighting
    Marketing Communications Manager
    Peerless Lighting 2010 - 2014
    Berkeley, Ca, Us
    Led marketing, branding and communications initiatives for architectural division of nation’s largest lighting manufacturer, Acuity Brands.
  • Scs Global Services
    Director Of Communications + Brand
    Scs Global Services 2009 - 2010
    Emeryville, Ca, Us
    Led integrated marketing, branding and media relations for international sustainability certification enterprise serving the fair trade, green building (Level, FloorScore), agriculture (VeriFlora, USDA Organic), fisheries (MSC), forestry (FSC) and eco-retailing (Home Depot, Safeway) sectors.
  • Pacific Forest Trust
    Communications Director
    Pacific Forest Trust 2004 - 2009
    San Francisco, Ca, Us
    Led marketing outreach, media relations and fundraising communications EPA award-winning forest conservation and climate change policy organization.
  • Waterseed
    Creative Director
    Waterseed 2002 - 2004
    Founded and led one of the first Bay Area marketing agencies dedicated to promoting sustainability-driven, green businesses. Clients included Green Key Real Estate, Nth Power, Bravanta and The Evergreen Group.
  • Profile Design + Cymbic Interactive
    Brand Strategist + Associate Creative Director
    Profile Design + Cymbic Interactive 2000 - 2002
    Served in two leadership capacities for multi-division brand design and digital marketing agency. Brands championed included UT Starcom, Charter Communications, National Institute of Science & Technology, KickFire, Iospan Wireless, Envive and Regale.
  • Mccann Erickson + Grey + Tmp Worldwide + More
    Copywriter
    Mccann Erickson + Grey + Tmp Worldwide + More 1995 - 2000
    Staff positions with McCann Erickson, TMP Worldwide and Cohn & Wells. Freelance roles with Grey, Real Branding and Highway One. Advertising, radio, direct response and corporate communications for Microsoft, AT&T, Disney, Toyota, Cisco, Qualcomm, Gateway, Safeway, Del Monte, Pete's Wicked Ale, Dos Equis, MTV, Blue Shield and Kaiser Permanente.

Randall Beren Skills

Marketing Communications Copywriting Integrated Marketing Creative Direction Marketing Advertising Media Relations Social Media Marketing Online Advertising Graphic Design Social Media Public Relations Corporate Communications Web Design Strategy Newsletters Blogging Seo Corporate Branding Nonprofits Editing Video Brand Development Adobe Creative Suite Writing Creative Development Sustainability Digital Marketing Lighting Email Marketing Event Marketing Brand Strategy Market Analysis Budgetary And Campaign Planning Collateral Script Writing Direct Mail Strategic Communications Press Releases Marketing Strategy Business Development Account Management Green Marketing Event Planning Event Management Digital Media Non Profits Art Direction Identity Design Web Development Branding And Identity

Randall Beren Education Details

  • University Of California, Riverside
    University Of California, Riverside
    Theatre Arts

Frequently Asked Questions about Randall Beren

What company does Randall Beren work for?

Randall Beren works for Lighthoney

What is Randall Beren's role at the current company?

Randall Beren's current role is Strategic Marketing + Creative Brand Leader » Delivers compelling marketing that excites minds, enlivens spirits and inspires action.

What is Randall Beren's email address?

Randall Beren's email address is ra****@****ren.com

What is Randall Beren's direct phone number?

Randall Beren's direct phone number is +141525*****

What schools did Randall Beren attend?

Randall Beren attended University Of California, Riverside.

What are some of Randall Beren's interests?

Randall Beren has interest in Environment.

What skills is Randall Beren known for?

Randall Beren has skills like Marketing Communications, Copywriting, Integrated Marketing, Creative Direction, Marketing, Advertising, Media Relations, Social Media Marketing, Online Advertising, Graphic Design, Social Media, Public Relations.

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