THINKING BIG. DELIVERING MORE. LEADING FAR.I help visionary and mission-driven enterprises Look, Speak and Shine...Positively Sweeter by leading the development of credible, compelling and creative brand marketing that excites minds, enlivens spirits and inspires action.As a marketing, branding and communications pro with 20+ years of experience, I provide exceptional value by delivering strategic leadership, planning, analysis and project management plus tactical, hands-on execution as a creative director, copywriter, graphic designer and media liaison.I approach each venture and every challenge with energy, enthusiasm and an unwavering dedication to excellence.LIGHTING + LIVINGIn the lighting sector, I have headed brand marketing for architectural manufacturers ALW, Light Forms and Peerless. I have also led branding, social marketing and sales promotions for rep agencies SCI and Archetype for whom I’ve championed dozens of international lighting manufacturers including Vibia, Kreon, Verpan, Bover, Contardi and LZF. In the home living sector, I led brand marketing for the luxury home furnishings retailer, DZINE, where I championed prominent Italian brands Paola Lenti, Boffi, Poltrona Frau, Baxter and Living Divani. CONSUMERI have produced high-profile brand marketing – including national radio commercials and high-profile ad campaigns – for the likes of AT&T, Dos Equis, Del Monte, Blue Shield, Pete's Wicked Ale, Safeway, Toyota, E&J Gallo and MTV.SUSTAINABILITYI founded Waterseed – one of the Bay Area's first marketing agencies focused on promoting sustainable, green businesses – and have led the marketing departments of the Pacific Forest Trust and SCS Global where I promoted market-based climate change solutions, forest conservation, green building, clean energy and social responsibility. TECH + HEALTHFrom software and hardware to telecommunications and healthcare, I have crafted marketing campaigns and corporate communications for the likes of Microsoft, Cisco, Gateway, Kodak, Qualcomm, Blue Shield and Kaiser Permanente.
Listed skills include Marketing Communications, Copywriting, Integrated Marketing, Creative Direction, and 47 others.