The Surfer's Guide is a global brand that educates traveling surfers on how to plan an epic trip, while also offering advertisers physical & digital platforms to get their message in front of a highly targeted audience. As Writer & Marketing Director, I:- Develop engaging written content (books, marketing materials, website & blog content) for a global audience of surfers, driving brand awareness and sales (more than 1200 books sold in first year).- Manage freelance writers and creatives, ensuring consistent quality and adherence to brand guidelines and project deadlines.- Conduct in-depth research to gather insightful information and craft compelling narratives for niche travel guides.- Highlight customer success stories (from our advertising clients) and create Media Kits to assist our Ad Sales team in securing new clients yearly for the books' annual publication.

- Analyzed market trends and identified key marketing objectives to increase brand awareness and studio enrollment. - Executed multi-channel marketing campaigns including press releases, an email newsletter, event promotion, social media, and SMS. - Planned, branded, and promoted "Divine Play", the studio's first 7-Day Yoga Retreat in Maui, resulting in a sold-out event.- Developed and branded marketing materials for special events and initiatives.- Consulted on various aspects of Leela Yoga's business model, including pricing strategies, membership packages, and class offerings.

- Partnered with blockchain startups in the gaming and metaverse sectors to develop marketing communications and website content. - Edited and optimized website content and whitepapers to enhance user experience and brand messaging.- Provided marketing expertise to bridge the knowledge gap between startups and their target audience. Clients/projects include: SinCity, ScottyBeam, Bloktopia, Sidus, Crypto Alien Babes, Cryptoblades, SinCity, DopeWarz, Decimated, Zone, Chimeras, Gamesta, Spark Era, and more.www.equinox.fund

- Led the brand voice and tone transformation across hundreds of pages of website copy, customer support materials (FAQs, scripts), and SMS alerts. - Enhanced customer experience by rewriting and editing the company's expansive FAQ library and customer support scripts for clarity and user-friendliness. - Leveraged data insights to create engaging blog content using first-party ticketing data.

-Crafted compelling marketing, CRM, and PR content for major Hearthstone®, World of Warcraft®, and Heroes of the Storm® content releases, contributing to successful launches. -Served as managing editor for a team of community managers CRM writers, editing their communications to ensure consistent brand voice and style, and helping them develop their craft.-Developed and implemented strategies to secure media coverage for World of Warcraft® Arena World Championships at the BlizzCon®convention in Anaheim.-Provided Media Training for Hearthstone developers, preparing them to naturally convey PR-approved messaging and deal with potentially difficult questions from games journalists.

- Developed and executed creative copywriting campaigns for diverse clients across various industries, including Sherwin-Williams, PNC Bank, Outback Steakhouse, and Price Waterhouse Coopers. - Conceptualized and pitched creative concepts to highly-discerning clients, demonstrating strong communication and persuasion skills. - Contributed to campaign success by crafting compelling messaging that resonated with target audiences and achieved measurable results; for example, PNC Bank account openings in the Chicago region grew by 15% in the year following the launch of my Chicago Bears NFL sponsorship campaign.

- Developed engaging social media copy for Honda's social channels, ensuring brand voice consistency and audience engagement. - Identified a unique opportunity: While researching Honda's history, discovered the #FirstHonda made for America. - Conceptualized, pitched, and executed a campaign to spread awareness about this historical vehicle.