Creative Director
Ocala, Florida Area
E-commerce and PrintDesigner and manager of all creative and graphic design produced in-house for the orthopedic supplier and distributor. Brought down vendor costs and sped up production times. Produced annually a 200+ page catalog, multiple supplemental catalogs (concept thru completion) using Photoshop and QuarkXPress. Designed concepts for front-end user interfaces for new and existing websites, developed ideas and features for websites to create a more customer focused user experience. Products included orthopedic, rehabilitation, fitness, wound care, massage therapy, clinic supplies and many other categories.Heavily involved in marketing strategy, crafting emails to opt-in lists, managed vendor product photography library, edited and wrote content for our 3000+ products, designed product illustrations for packaging insert sheets, trade show displays and handouts, analyzed competitive products and gathered research for new products and features, collaborated with the CEO, General Manager, IT Director and Sales Director in brainstorming sessions, go-to-market plans and launches (close-nit environment).Our team successfully launched and grew multiple e-commerce websites including:* GNRcatalog.com - B2B wholesale product site.* SelfCareCentral.com - B2C retail product site.* PhysicalTherapist.com - portal for PT's to share knowledge and ideas (Ranked #1 on Google).* PTJobs.com - premiere job board service used by the physical therapy industry.* Wonder-roll.com - lumbar back support.* Several other micro sites for individual product sales.