Randall Peery Email & Phone Number

United States

Beverly Hills, California, US

• Delivered top-tier guest experiences to 15+ festivals, 200+ concerts, 500k+ patrons.
• Ensure that all guests who enter Live Nation's Fillmore Philadelphia feel welcome, safe, and have an unforgettable experience by working with all departments to support the smooth operation of concerts/events from Feb.
• Improve Customer Experience (CX) by checking tickets upon entry, tracking the ingress/egress path, and providing crowd/access control for over 50,000 customers throughout events to improve efficiency.
• Survey festival grounds for errors and risk assessment while providing information to festival patrons to create an environment that keeps festival-goers healthy, happy, and hydrated!
• Assist with crowd control, track wait times, and dispatch medical or security as necessary for harm reduction.Events:EDC Las Vegas, Sea Hear Now, Roots Picnic
• Live Nation is the world’s leading live entertainment company. Insomniac Events is the electronic dance music arm of Live Nation.Industry: Music/Entertainment

Easton, Pennsylvania, US

• Launched PVRP Music, an EDM/Hip-Hop/Reggaeton Brand, on Shopify/Wordpress/iHeartRadio and grew total yearly users by 17X in 4 years by owning brand/product marketing strategy - all with a bootstrapped budget.
• Published a DJ-Mix Podcast - available on all major streaming services: pvrpmusic.com.
• Designed and produced DTG merch @ shop.pvrpmusic.com.
• Partnered with MusiCares to raise charity funds.
• Implemented voter registration on shop.pvrpmusic.com in partnership with Rock the Vote.
• Offer specialized music marketing campaigns for clients based on needs found in the initial consultation. Assist with brand identity and creating a full-service marketing campaign to grow brands and drive conversions.

• Coordinated projects for the team that produced all visual elements for the Harris for President 2024 campaign, ensuring brand consistency across creative assets including events and performance ads that raised.
• Applied an efficient project workflow to meet project deadlines using Monday.com, reducing admin tasks to meet turnaround times of under a day and fulfilling rush requests within 2 hours for the final stretch of the.
• Created daily and weekly creative review decks, creative project reports, and special projects including the State of the Race.
• Analyzed focus group feedback to inform campaign and engage voters with persuasive messaging via textbanks.
• Supported the Advance crowd/talent teams for the final campaign rally event: Vote for Freedom Rallies and Concert in Philadelphia on the eve of election day with ~50k citizens to GOTV.Industry: Politics

Tallahassee, Florida, US

• Streamlined the project intake workflow on Monday.com by implementing automation, comprehensive briefs, and agile resource allocation strategies.- Resulting in 30% fewer project delays and enhanced overall project.
• Orchestrated the launch of a versioning process and promotional creative templates across CRM (email/MMS), retail, and b2b physician network channels. - Leading to cohesive branding and a decrease in project lead time.
• Managed the southeast creative resourcing for a cannabis CPG in a competitive market consisting of a remote 5-person design team, 2 production artists, 2 copywriters, and freelancers by keeping workbacks up-to-date as.
• Absorbed senior project manager responsibilities during a 6-month maternity leave. Maintained project continuity, ensured adherence to SOPs, and spearheaded creative team initiatives, including Monday.com rollout, to.
• Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Industry: Medical & Adult-Use.

Tallahassee, Florida, US

• Trulieve - Dispensary - Apr 2023-Jun 2023Keystone Shops - Dispensary - Aug 2019-Jan 2021
• Served as a knowledgeable and friendly point of contact for customers, providing exceptional service and consulting to recommend products, dosages, and strains for their medical needs. - Resulting in customer loyalty.
• Researched to stay abreast of new types of cannabis products and any relevant medical studies.
• Collaborated with colleagues to ensure smooth and efficient daily operations, including retail inventory management and order fulfillment.
• Adhered to state regulations and company policies to maintain compliance.
• Implemented new retail operations to comply with COVID-19 restrictions to keep our patients and staff safe.*Keystone Shops South Philly opened July 2019 and was acquired by Trulieve Feb 2021.

• Increased ROAS by optimizing paid campaigns to target national US audiences of high-value customers. Including a decrease in cost per click (CPC) of more than 50% across Facebook, Instagram, and Google ads for Jazzy.
• Returned to a former employer's startup, a content creator agency, as a short-term consultant to audit and drive campaign improvements. Quickly onboarded to successfully optimize campaign efficiency by fostering.
• Developed effective paid media campaigns across various platforms by implementing digital advertising strategies to boost sales and enhance return on ad spend (ROAS) metrics for D2C e-commerce businesses.
• Mainfactor is an e-commerce-as-a-service company that builds, markets, and operates direct-to-consumer businesses with creators, artists, and brands.Industry: Creator and D2CClients:
• DJ Jazzy Jeff
• Yo Yo Ma

New York, New York, US

• Directed the creative roll-out of Select Essentials, a new vape product, in several markets including CA. The process involved conceptualizing, presenting to stakeholder leadership, and negotiating hiring a lettering.
• Guided the production of marketing assets for 15 dispensary openings in Florida, resulting in increased foot traffic and amplified visibility for the brand.
• Drove successful national wellness CPG product launches by leading cross-functional teams in creative development and go-to-market (GTM) strategy during the extended contract at Curaleaf.
• Strengthened brand identity through management of digital assets, project timelines, and development of Canva toolkits for Leafly, MMS, and email promotions.
• Collaborated with compliance to maintain 100% adherence to state regulations for retail/wholesale marketing in both adult-use and medical cannabis markets across a 4-person creative team.
• Curaleaf is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. Curaleaf implemented layoffs in.

Philadelphia, PA, US

• Supported digital marketing accounts remotely for Gainesville/Providence/Springfield working with sales teams and key clients to support their needs. Communicated across teams during a critical time of the COVID-19.
• Monitored and updated performance marketing campaigns for SMB to ensure they hit the agreed-upon conversion KPIs with 0 make-goods.
• Recommended content/targeting optimizations to clients based on best practices, lifting performance, and improving inbound leads by 5%.
• Built a process to track digital campaign timelines and budgets that boosted efficiency with media partners resulting in projects being on time and within budget.
• Reviewed ongoing/month-end campaign order reconciliation to verify delivery against available inventory and monthly billing for performance marketing campaigns, including banner ads, social media, SEO, and SEM.
• Audacy is a multiplatform audio powerhouse, home to the country’s most compelling personalities and the most influential collection of broadcast and digital content, podcasts and premium live experiences.Audacy.

Santa Monica, California, US

• Sold out the first year of 40,000 attendees EDM Ubbi Dubbi Music Festival 2019 by managing the digital paid media campaign generating a ROAS of 12X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
• Sandbox 2018 Best Marketing Campaign for Tank & The Bangas
• Cultivated an annual paid media budget of ~$500k to consistently execute optimized campaigns for artists, labels, promoters, and brands to exceed KPIs. Delivered 12X ROAS through targeted audience segmentation and A/B.
• Sustained a cost per acquisition (CPA) below 9% while optimizing & executing over 100 Facebook/IG Conversion Ad campaigns monthly for LiveStyle/Disco Donnie Presents' tours and festivals.
• Amplified brand reach through strategic paid social media campaigns, leveraging influencer partnerships with FameAMP and UMG Brands.
• Created direct-to-consumer (DTC) media plans for artist merch shops, managed 3rd-party ad partners, reported weekly metrics, wrote ad copy, performed market research, and compiled monthly invoices.Clients:

Silver Spring, MD, US

• Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social/Programmatic/OOH in coordination with media vendors across verticals from political campaigns to record label clients..
• Launched digital sales campaigns and trained a 12-person account team to sell new digital products with knowledge of current paid media trends/opportunities.
• Supervised the sponsorship program for pop-up activations/events including the Be Expo Community Event leading to a 50% increase in community growth, and a 35% boost in audience engagement as shown in the post-event.
• Strategized and published content for clients in tandem with the programming department using brand websites and social media.
• Pulled and analyzed daily reports using Google Analytics, Double Click for Publishers, and Nielsen to make recommendations for improvements.
• Maintained subscriber databases to activate targeted segmented audience marketing campaigns scaling to nearly 100,000 users in the urban market to maximize click-through rate (CTR).

West Chester, Pennsylvania, US

• Exceeded goals by having on-air guests on set with at least 5 minutes to spare 99% of the time.
• Provided premiere guest service to 9 on-air hosts, guests, and celebrities at the QVC Talent Service Center on a part-time on-call basis.
• Supported all content production by coordinating changes and overseeing the studio flow, including booking model replacements.
• Coached guests who were new to being on camera.
• Attended QVC Host/Guest Training for Visual Merchandising.
• QVC engages millions of shoppers 24/7 via 12 broadcast networks and multiple streaming services, websites, mobile apps, and social pages. QVC believes in a Third Way to Shop® – beyond transactional e-commerce or.

• Initiated the company's b2b marketing to drive sales efforts to new clients and sell old equipment.
• Drove the company van to set up and operate audio/visual equipment at events and conferences.
• Controlled inventory, generated reports, and created company handbook.
• Demonstrated equipment & provided service for customer retention.Clients Included:
• Meeting Tomorrow
• Police Athletic League

Philadelphia, Pennsylvania, US

• World Cafe is a radio program hosted by David Dye in Philadelphia, PA on WXPN and is nationally syndicated on over 200 NPR member stations. The show includes a mix of music from blues, rock, folk, and world music to.
• Assisted with in-studio artist hospitality and guest services during live performances at the World Cafe Live.
• Prepared, provided research, and maintained playlist catalogs including formatting scripts and writing promotional copy.
• Updated broadcast calendars and World Café bookings during the internship.Artists I worked with include:
• The Lumineers
• Lettuce

• Assistant to UltraDJ's Director - Cath Mackenzie as an intern while studying abroad in London.
• Made travel arrangements and assisted the booking agents with booking requests.
• Created promotional mailouts for UltraDJ clients, and updated UltraDJ website/social platforms.
• Researched and created marketing materials including Electronic Press Kits for international artists/venues in the EMEA/APAC markets.
• Filed office paperwork and imported data into Excel databases.Clients Included:
• Coolio

New York, US

• Intern Project: Produced a Ridiculousness On-Air Promo -- http://youtu.be/PRMZltlBR4Y
• Production Assistant for 'Guy Code' & 'Got Your 6'.
• Commuted to NYC to attend briefings, focus group and on-air promo brainstorming sessions for on-air promotions while interning at MTV.
• Conducted informational interviews with various departments.
• Responded to various tasks and errands promptly including researching and compiling reports.
• Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Industry: Media

• Temple University's student-run radio station, WHIP, is one of the original 15 college radio stations to be on iHeartRadio and ranked in the Top 20 by MTVU.Industry: Media/Radio
• Executive Producer for Watts On The Weekend an EDM radio show on WHIP.
• Scouted & Booked DJs to feature on the show.
• Maintained social media pages, created promotional materials (audio, & graphic) and website: http://wattsontheweekend.wordpress.com
• Established partnerships with local venues and promoters.
• Grew the show by nearly 4X.

• Managed 3 client accounts during the internship - social media, marketing, & promotional campaigns.
• Created artist bios, EPKs, and other necessary documents. Including developing a marketing campaign and coordinating a photo shoot for Tati's album release.
• Gained media coverage for clients through a local PR strategy of contacting and building business relationships with radio stations.
• Wrote blog posts, prepared research findings for creating live radio/video internet streaming channels, and hosted a presentation about how sampling transformed music.Clients:
• Singer - Tati
• Motivational Speaker & Author - Harold S Reed Jr

New York, NY, US

• Production internship: Aug 2011 - June 2012
• Assisted media personality, Randi White, in the studio, and compiled radio programs from off-site hosts to air properly, including JoJo Wright's show. Uploaded and scheduled sweeps and other promos into the.
• Various department jobs: worked with the traffic department to learn the scheduling of programs, observed live shows to learn how they function, assisted with wiring a communications receiver, telemarketing including.
• iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent.

• Recorded personal electric guitar solo using studio equipment and Cool Edit Pro.
• Record studio production assistant for recording sessions during the internship.
• Robby Meadows Studio Productions / Alive Studios is a music recording studio located in Harrisonburg, VA.Industry: Music

• Observed live talk shows to learn the various components of a show including FCC rules during the internship.
• WMRA is a listener-supported public radio service of James Madison University, WMRA is an NPR affiliate providing local, national, and international news.Industry: Media/Radio

Bachelor Of Arts (Ba), Media Business And Production | Entrepreneurship & Innovation Management | Int'L Communication

Communications

Education record