Randall Porter Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas

As Vice President of AT&T’s Select Accounts, Randall is responsible for leading the business team focused on bringing AT&T products, services, and solutions to over 50K mid-market customers across the U.S. Focused on delivering an extraordinary customer experience, Randall leads 800 dedicated team members, covering $3B in annual revenues. Over his 22 years with AT&T, Randall has held various leadership positions across business and consumer in Marketing, Sales, Finance, Business Development and Mergers & Acquisitions. A proven leader, Randall has successfully launched multiple growth businesses and initiatives for AT&T Business. Randall is known for his ability to build and develop high performing teams as well as his customer first focus.

Dallas, Tx

Launched to market AT&T’s Industry Solutions Healthcare Practice, AT&T ForHealth; focused on utilizing technology and smart networks to improve the quality of care and drive down costs to provide care in the U.S. Responsible for the development of advanced mobility and cloud based solutions specific to the healthcare industry for AT&T’s Business Organization. Lead business development, negotiations and relationship management for all strategic alliances in healthcare. Design, launch and manage AT&T ForHealth marketing plans and initiatives.

Wireless and Business Applications Product Marketing. Responsible for marketing AT&T’s $22B Wireless, Applications and IP portfolio. Created and delivered strategic marketing programs across AT&T’s growth services for all B2B Business segments. Responsible for prioritizing market based initiatives, plan creation and marketing program launches for AT&Ts Business Mobility Portfolio. Responsibilities also included managing key vendor relationships and business development with partners.Wholesale Data and IP Portfolio Market ManagementResponsible for AT&T’s $8B Wholesale Data and IP Portfolio. Included all market management associated with supporting over 4000 global wholesale customers. Directly responsible for end to end market management and campaign development; including determination of appropriate external messaging and placement. Developed and executed multi-year marketing plans to address market trends within each of AT&T Wholesale’s 6 distinct vertical segments.

Led SBC and AT&T Merger Integration Planning for Business Marketing. Responsibilities included Segmentation (segmentation of the Retail Business Customer Base across both companies), Integrated Communications (Integration of all business communications plans; Marketing, Sales, Public Relations, Advertising and Key Advocate Groups), and Customer Experience Planning.

Marketing Lead for SBC's EBS (Enterprise Business Services) Sales and Support team. Responsible for Marketing Management (Channel Delivery and Customer Marketing & Experience) of $5B service and solution portfolio for SBC's 13k largest Corporate Retail Customers. Single Marketing Point of Contact for Sales Leadership for issues recognition/resolution and program feedback, Proactively consult with Sales, Factory Operations, and Product Management to develop and execute annual & quarterly business plans and, use market information, primary research, and analyst information to turn customer insight into actionable information.

Responsible for strategic development and ongoing oversight of alliance relationship with Cingular Wireless. SBC and BellSouth were joint owners of Cingular Wireless: Team served as the primary liaison between companies for all joint go-to-market strategies, product development, and strategic planning.

Master Of Business Administration (Mba)

Bachelor Of Business Administration In Finance, Finance, General