Digital Marketing Specialist
CurrentManage Marketo campaign production including targeted list creation, building alerts, invites and related emails, as well as distribution workflows to automatically send event confirmation emails, reminders and follow-up Revamp campaign production process by creating and implementing new program templates that reduce the amount of time needed to build and execute email campaignsCreate best practices for Marketo campaigns to align with the firm's brand guidelinesManage Marketo instance including user onboarding, training and system stabilityRoutinely advise business development team on optimal demographic criteria and data points to build targeted mailing listsProduce various event and alert reports analyzing marketing automation mailing statistics