Randal Nelson Email & Phone Number

Star, Id, Us

Meridian, Idaho, Us

Caldwell, Idaho, Us

Spearhead the completion of sales and marketing activities including client/vendor relations, business development campaigns, and relationship development.● Grew revenue by record numbers each year in target markets using field-based sales efforts and targeted marketing campaigns/activities.● Decreased onboarding time from days to hours by creating and introducing strategic sales programs and implementing a new Zoho CRM platform in sales and marketing which automated and streamlined communications throughout the company.● Transformed the marketing team and established a Customer Experience team to deliver a higher level of service to the field sales team and customers.

Oversaw daily operational and sales/marketing activities (strategic planning, digital marketing, team building, inventory/supply chain, marketing campaign creation/launch, P&L management, and production) for a global log home manufacturing company for an owner who lived out of state.● Successfully doubled the size of the sales funnel through targeted social media advertising.

Established a regional marketing company specializing in helping businesses grow through intelligent marketing practices. Cultivated relationships with new and existing clients and provided guidance on strategic planning, business development, marketing consultation, public relations, team building, direct marketing, campaign development, market research, and printing services to support organizational growth.● Built and grew business from a start-up to 200+ recurring clients.

Basel, Basel, Ch

Directed marketing activities for the vegetable seed business line in NAFTA of this global $8B agriculture company. Brought on to attack new markets and transition company focus while restructuring and building the marketing team. • Drove record revenue each year in strategic crops through strong product management and targeted marketing.• Championed a corporate culture change from bureaucratic to participative and empowered that increased employee satisfaction scores by more than 40 points in the marketing department. • Led implementation of new technologies in sales and marketing, e.g. CRM, sales force automation, and databases that boosted marketing productivity and reduced campaign implementation times by two weeks per campaign.

Lexington, Kentucky, Us

Directed all US marketing resources for the Printing Solutions and Services division of this global $8 billion technology company. Managed $15 million budget and 65 employees. Brought on to transition company focus while consolidating, restructuring and building the marketing organization.• Drove $300 million incremental revenue increase from $1 to $1.3 billion and doubled profit to $400 million.• Won multiple US/international awards for best sales motivation program, best corporate newsletter, and more.• Successful transformation selected as a case study by Harvard Business School.• Instrumental in generating double-digit revenue and profit improvement for 3 consecutive years.

Atlanta, Georgia, Us

Led a sales team of 15 account executives responsible for developing new business in a 10-state region. Managed P&L, negotiations, customer service and systems engineers. • Increased revenue 35% to $19.7 million in 12 months through strong team leadership; exceeded plan by 40%.

Mba (Cum Laude) With Mis Emphasis

Bs (Cum Laude) In Computer Information Systems And Accounting (Double Major)