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Randa Mcminn Email & Phone Number
Chief Marketing Officer
at
AmpUp
1 work email found
@weedmaps.com
13 phones found area 469, 405, 702, 214, 949, and 650
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✓ Verified Jul 2026
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Profile completeness 100%
Who is Randa Mcminn? Overview
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Quick answer
Randa Mcminn is listed as Chief Marketing Officer at AmpUp, based in Redwood City, California, United States. AeroLeads shows a work email signal at weedmaps.com, phone signal with area code 469, 405, 702, 214, 949, 650, and a matched LinkedIn profile for Randa Mcminn.
Randa Mcminn previously worked as Advisor at Ampup and Advisor at Brytelearn. Randa Mcminn holds Mba, International Business from The University Of Texas At Dallas.
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Email format at AmpUp
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{first_initial}{last}@weedmaps.com
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Profile bio
About Randa Mcminn
With over two decades of experience at the helm of marketing initiatives, I've consistently delivered favorable outcomes and spurred growth for both B2B and B2C enterprises, ranging from startups to industry giants like those featured in the S&P 500. My portfolio includes collaborations with SMBs and renowned global brands such as The Ritz-Carlton, Dannon, Frito-Lay, Dean Foods, International Delight, Hershey's, Land O Lakes, and Marie's Dressing.Recognized for my ability to elevate organizations and teams, I thrive on addressing customer challenges while prioritizing their needs. My broad expertise across diverse marketing domains enables me to navigate between overarching strategies and meticulous execution plans seamlessly. I combine intuition with data-driven insights to make well-informed decisions. Furthermore, my extensive background in full-stack marketing and my adeptness at forging robust connections with cross-functional teams, partners, and industry leaders reinforces my standing as a versatile and adaptable leader.I never settle and am particularly proud of the following: --Increasing margins by 30% without reducing demand by launching a new pricing model and bundled product offering. We validated the research findings and increased our margins with no deterioration of demand, which is rare. --Reducing CAC by 22% by building a predictive forecasting model incorporating historical and seasonality data and probability factors of recurring rental revenue by market. I solved a decade-old problem of creating more demand than we had supply, which was a waste of advertising dollars and diluted our customer experience. It improved our efficiency and overall customer satisfaction. --Increasing market share by 12% by segmenting accounts and training field sales reps on market planning and performance, pursuit skills, and solution selling for Managed Services. Seeing the general managers' growth in managing their markets and the overall increase in our market share was gratifying.
Listed skills include Marketing, Direct Marketing, Advertising, Marketing Strategy, and 46 others.
Current workplace
Randa Mcminn's current company
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17 roles
Randa Mcminn work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
CurrentBuild marketing strategies that align with AmpUp's goals and customer needs to drive top-line growth. As the leading electric vehicle (EV) SaaS charging platform, AmpUp is renowned for its reliability and user-friendliness. Our mission is to power the EV revolution by radically simplifying EV charging while providing the energy balance for a cleaner, smarter grid.
Jun 2024 - Present
Advisor
Mar 2024 - Jun 2024
Advisor
CurrentPartner with early-stage, conversational AI SaaS startup to architect a robust go-to-market strategy, subscription pricing model, and marketing playbook. Marketing strategy covering pre- and post-launch intricacies, including channel strategy, targets, budgeting, metrics, staffing, and timelines to ensure successful market entry and sustained growth.
Jan 2024 - Present
Advisor
CurrentConsult for product portfolio for Pixis, a technology company that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing.
Jul 2021 - Present
Chief Marketing Officer
Directed 70-employee marketing team on acquisition, product marketing, lifecycle, events, public relations, and global partnerships for all business units of WM Technology (DTC online marketplace) and Weedmaps for Business (SaaS and compliance software solutions) - NASDAQ: MAPS. Mapped first marketing conversion funnel with KPIs and CAC/LTV calculations while rebuilding all marketing functions.* Optimized martech stack and reduced annual recurring costs by 30%.* Improved YoY full-funnel paid marketplace conversion 20X through high-intent user acquisition campaigns and lifecycle nurturing.* Increased YoY deal claims 125% and online orders 6% by launching first 20 Days of Deals campaign for the industry’s biggest shopping day of the year.
Nov 2022 - Sep 2023
Chief Marketing Officer
Strategized demand generation, product marketing and pricing, sales enablement, affiliate partnerships, branding, and lifecycle marketing for proptech and fintech platform. Championed customer data platform (CDP) implementation to build identity resolution and organize disparate data sources to improve personalization, enable 360-degree view of each customer, and support attribution modeling.* Increased margins 30% without reducing demand with launch of new pricing model and product structure.* Raised app engagement 18% through digital personalized recommendations and push notifications.* Improved gross profit/CAC 50% by prioritizing highest average revenue per user (ARPU) products and markets.* Increased MQL-to-SQL conversion rate 60% YoY by optimizing lead nurture, chatbots, and lead scoring.
Sep 2019 - Oct 2022
Senior Vice President, Marketing
Built the first account-based marketing program and launched a new white-label SaaS product for key accounts. Led growth marketing, ABM, content, user research, product marketing, omnichannel marketing, and mobile strategies for a double-sided B2B online marketplace. Worked cross-functionally with sales, product, engineering, and data teams to optimize and improve user acquisition, user experiences, and retention.* Increased down-funnel conversions 40% after launch of an auditing "SWAT team" that monitored marketplace performance using new benchmark model to drive demand for top platform customers.* Grew new accounts 19% and decreased ad costs 24% after launching new digital testing framework.* Increased NPS score 78% by expanding new listening methods within Voice of the Customer (VOC) program to elicit customer feedback and sentiment.
May 2018 - Sep 2019
Vice President, Integrated Marketing
Feb 2017 - Apr 2018
Vice President Of Marketing
Developed and implemented cross-channel and growth strategies for DTC S&P 500 company - NYSE:ESS.* Supported $1.4B in demand generation.* Reduced CAC 22% by building a predictive forecasting model that incorporated historical data, seasonality, and probability factors of recurring rental revenue to produce opportunity gaps by market.* Increased mobile app engagement 25% by launching new mobile and web app supporting 120K customers for online payments, social collaboration and sharing, and customer service requests.* Increased MQL conversions 30%+ through A/B and multivariate testing.
Mar 2014 - Feb 2016
Senior Vice President Of Marketing & Business Development
Led strategies for B2B & B2B2C client services, and developer/owner of $100M net worth clients for sister company Cypress Equities. Launched first international brand (SRS Asia) in Hong Kong.* Increased market share 12% by segmenting accounts, developing sales playbooks, and training field sales reps.* Retail stores experienced average 10% lift in online and in-store traffic after implementing one-on-one retail mentorship program with SMB retailers.* Exceeded $100M sales goal by $50M by executing marketing and sales enablement programs for two luxury resort brands, Royal Island Bahamas and The Ritz-Carlton Residences, Mammoth.* Increased MQL-SQL CVR 22% through content development, customer and market segmentation modeling, automation, and nurturing campaigns throughout customer lifecycle.
Feb 2012 - Feb 2014
Vice President Of Marketing
Feb 2010 - Feb 2012
Director Of Marketing
Jun 2007 - Feb 2010
Director Of Marketing
Everybody Fits (Retail Regional Conglomerate)
Directed all marketing and communication initiatives for a regional retail conglomerate managing 12 retail brands. * Grew overall sales 20% and reduced overhead 25% by implementing quality and productivity improvements.* Increased media hits 400%+ and customer trials 18% by enhancing website, media and public relations, advertising, market research, special events, and community relations activities.
Jun 2004 - Jun 2007
Senior Marketing Account Executive
J. Brown (Subsidiary Of Grey Global Group)
Managed marketing and advertising activities to ensure consistency with product line strategy for multiple brands, including DANNON®, Frito-Lay, Dean Foods, International Delight®, HERSHEY’s® Milks and Milkshakes, Land O Lakes®, and Marie’s® Dressings.* Created in-store sales program that was instrumental in driving 60% increase in incremental sales.* Directed customer segmentation analyses by brand that identified market opportunity gaps by index and defined consumer buying habits using IRI/ACNielsen and Spectra data sources.
May 2002 - Jun 2004
Marketing Account Executive
Drafted, planned, and executed initiatives for media relations, advertising campaigns, public service, special events, and press conferences for national advertising and public relations clients.* Received $500K+ in press coverage for Tiger Woods Foundation Junior Golf Clinic.* Increased Help Line call volume 24% in first year and won two Addy awards and one Telly award by managing Oklahoma Department of Human Services Child Abuse Prevention campaign.
Jun 1999 - Oct 2001
Marketing Account Executive
Shonkwiler Marcoux Advertising
Managed customer accounts and acted as liaison between agency and client to organize advertising efforts and promotional events to help achieve performance goals.* Implemented property-wide advertising campaign that grew property sales 30% for Showboat Hotel & Casino.* Increased property-wide MQLs 14% for Stratosphere Hotel & Casino by directing annual campaigns.
Jun 1998 - Jun 1999
3 education records
Randa Mcminn education
Mba, International Business
The University Of Texas At Dallas
Ba, Communications
University Of Nevada-Las Vegas
Communications
Oklahoma City University
FAQ
Frequently asked questions about Randa Mcminn
Quick answers generated from the profile data available on this page.
What company does Randa Mcminn work for?
Randa Mcminn works for AmpUp.
What is Randa Mcminn's role at AmpUp?
Randa Mcminn is listed as Chief Marketing Officer at AmpUp.
What is Randa Mcminn's email address?
AeroLeads has found 1 work email signal at @weedmaps.com for Randa Mcminn at AmpUp.
What is Randa Mcminn's phone number?
AeroLeads has found 13 phone signal(s) with area code 469, 405, 702, 214, 949, 650 for Randa Mcminn at AmpUp.
Where is Randa Mcminn based?
Randa Mcminn is based in Redwood City, California, United States while working with AmpUp.
What companies has Randa Mcminn worked for?
Randa Mcminn has worked for Ampup, Brytelearn, Pixis, Weedmaps, and Reali.
How can I contact Randa Mcminn?
You can use AeroLeads to view verified contact signals for Randa Mcminn at AmpUp, including work email, phone, and LinkedIn data when available.
What schools did Randa Mcminn attend?
Randa Mcminn holds Mba, International Business from The University Of Texas At Dallas.
What skills is Randa Mcminn known for?
Randa Mcminn is listed with skills including Marketing, Direct Marketing, Advertising, Marketing Strategy, Lead Generation, Digital Marketing, Sales, and Strategy.
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