Rande Brooks Email & Phone Number

Mckenzie Center For Innovation & Technology

Carmel, Indiana

Indianapolis, Indiana Area

Promote the YMCA brand through personal training in an effort to increase member results, generate revenue, and maximize the member experience.Selected to appear in promotional video for new equipment.Created content marketing campaign.Identify solutions for accomplishing member goals with a conversion rate of 70%.100% client retention collaborating with Wellness Coach team for personal accountability materials.

Indianapolis, Indiana Area

Promote the L.A. Fitness brand through personal training in an effort to increase member results, generate revenue, and maximize the member experience.Implemented group training for popular time slots increasing the number of clients served during peak hours from 4 clients up to 8-12 clients in two hours.Collaborated with clients to maximize lifestyle integration for increased program compliance resulting in 80% client retention and 50% up sell to master training.Built rapport and fostered relationships with clients age 17 to 83.

Indianapolis, Indiana

Coordinate all aspects of community engagement, building the organizations presence within the community.Secured over $18k in earned media.Wrote press releases and PSA scripts for the organization and its annual events.Wrote all website and social media content.Developed marketing and recruitment plan and oversaw implementation across departments.Acquired partnerships with educators and AVID coordinators in four (4) districts.

Development and implementation of marketing and advertising efforts.Optimized member affinity and increased membership by 60%.Developed all marketing materials.Created the record keeping database used to track membership and evaluate the program.

Support the general manager in the cultivation and implantation of strategic sponsorship plans on behalf of Black Coaches and Administrators.Prospected new sponsorship partners for BCA Convention.Created and presented proposals to potential clients.

Assisted in the education of prospective athletic training students by allowing students to shadow in the athletic training room and assisting in teaching athletic training labsResponsible for drafting the emergency action plan for practice and competition facilitiesDelegated duties and supervised first year athletic training studentsAssisted in the set-up of facilities on competition dayProvided preventative and rehabilitative care to over 100 student-athletes in the athletic training room, practice and competitionsEvaluated injuries and designed appropriate rehabilitation programsTaped and bandaged student-athletes and provided wound care

Bachelors Of Science; Masters Of Science, Athletic; Sports Management

Bachelor Of Science (B.S.) In Kinesiology, Athletic Training