Randell Holder Email & Phone Number

New York, Ny, Us

New York, New York

Instrumental in crafting impactful brand experiences, guiding cross-functional teamwork, directing comprehensive design transformation from inception to execution across varied industries and audiences, including financial, consumer, technology, healthcare, industrial, education, professional services, insurance, transportation, and publishingKey achievements include: → Designed and implemented new brand identities and enhanced experience interactions for clients such as Baruch College Zicklin School of Business, Cadence Bank, CFA Institute, Cotiviti, Mastercard, Schenck Processing, and Voyager Sopris→ Collaborated with multidisciplinary teams to launch a new brand identity system for ACA, ASC, Atlanticus, Broadview, CIEE, CME Group, Collins Aerospace, Edwards Lifesciences, EMC, Generation Ready, Gore, IFSA, and Scholastics→ Partnered with multidisciplinary team to create memorable experiences that captivated and engaged audiences during the EMC brand launch event→ Led multi-year agency partnership with APTA, designing new national brand identities and sub-brand logos for 60+ chapters, and brand guidelines→ Created comprehensive style guidelines and a video toolkit using Adobe Essential Graphics templates, essential for the successful implementation of MunchRe's brand update→ Produced brand launch and campaign video series utilizing sonic brand and videographer assets with custom motion graphics for APM Terminals, Cadence Bank, Cotiviti, Edwards Lifesciences, Evident, Gore, and McGrawHill→ Contributed to the design of Dow Inc.'s sustainability brand introduction across all business units and communication functions, in conjunction with partner agencies, in preparation for a global rollout→ Crafted and executed the integration of our agency's newly merged identity, Tenet Partners, across all touchpoints of interaction→ Refined agency benchmarks with latest applications, techniques, and methodologies for contemporary relevance and effectiveness

Wilton, Connecticut

Led significant brand transformation over long-term partnerships with an agency client’s, working collaboratively to drive design development and manage complex global branding projects across various industries. Key achievements include:→ Designed and implemented new brand identities and enhanced experiential interactions for a diverse portfolio of clients including Brandometry, CF Industries, DTS, Edison Learning, First Robotics, Matrix Service Company, and Rockwell Collins→ Collaborated with multidisciplinary teams to successfully launch new brand identity systems for prominent organizations such as BASF, CFA Institute, Engelhard, ESPA, GWRR, Harlan, IBM, Institute of Culinary Education, PepsiCo, UBS, and Xerox→ Developed and coordinated with external vendors to conceptualize, design, fabricate, and deploy comprehensive signage programs for Engelhard, St. John’s University, and Wyeth Pharmaceuticals→ Designed Web guidelines for Deere & Company integrating cutting-edge functionality and user-centric design principles→ Produced brand launch videos featuring custom motion graphics and original music compositions for HSB and WellPet, enhancing brand recognition and engagement→ Designed intuitive internal portal tools and immersive user experiences for Amgen, streamlining operational efficiencies and enhancing employee engagement→ Created corporate annual reports, both in print and digital formats, for respected institutions including CFA Institutes, Merck, and Travelers→ Designed and programmed impactful interactive digital experiences for Engelhard, CFA Institutes, and St. John’s University→ Fostered a collaborative team environment dedicated to fostering exceptional design and innovation, advancing our design methodologies to align with evolving market trends→ Educated colleagues on the latest application techniques to expand our collective capabilities and deliver innovative solutions to our clients.

New York, Ny

Participated in creating design ideas and collaborated with other designers and production experts to produce strategic and purposeful brand interactions for 3Com and Lucent Technologies

Bachelor Of Arts (B.A.), Graphic Design

College-Credited Program, Fine Arts