Robin Anderson Email & Phone Number

Birmingham, Alabama, United States

Birmingham, Alabama, United States

Transform data into impactful business insights, recommendations and plans to improve profitability. Build data-driven solutions using business expertise, data understanding and analytic focus to support company goals. Manage analysis, forecasting and communication of findings requiring collaborative relationships with marketing and accounting.

Developed and delivered data-supported insights and strategic recommendations across a portfolio of over 200 products. Forecasted and analyzed division revenue, identifying sales trends and opportunities with pricing and competitive markets. Queried data from reporting and fulfillment system essential to predictive modeling, and financial and marketing.

Led and supported development of strategic plans and branding efforts within the marketing and financial departments. Guided marketing analysts to develop standard operating procedures including automating and implementing reporting tools to gain efficiencies in producing recurring marketing reports. Created, executed and monitored marketing.

Planned and directed aspects of Consumer Marketing department’s financial analysis projects and statistical studies. Managed and built revenue/profit forecasting tools and reporting focusing on application analysis and development. Coordinated budgeting procedures for collecting and analyzing annual budget plan. Evaluated actual performance to budget to.

Prepared annual budgets, biannual forecasts, monthly accruals and P/L’s. Executed promotional campaigns and marketing initiatives including direct mail, renewals, and collection efforts. Pursued alternate methods of marketing through E-mail, space advertising, and co-operative ventures. Determined profitability of marketing efforts utilizing source.

Worked within a team environment to carry out a full range of marketing functions. Planned and managed implementation of circulation and marketing efforts. Created, executed, and monitored marketing/test plans for direct mail, renewals, billing, online, inserts, and special promotions. Compiled and input information for budget modeling. Analyzed results of.