Designed, developed and launched social media platform for home care market vertical to provide a single resource for the growing industry demands Responsible for membership acquisition, user experience and site analytics.

Corporate officer reporting to the Chief Executive Officer and Board of Directors. Direct responsibility for product development and management, marketing and communications, public/investor relations, telehealth operations and direct to consumer operations. Led a team of over 45 full-time staff, including sales support, client services, field operations, fulfillment, IT and call center personnel to deliver assistive technologies to 40, 000+ patients annually. Company sold to Tunstall Healthcare Group for $90 Million in 2011. Rejoined as a Project Management Consultant for mobile solutions product development, telehealth implementation and key accounts engagement.

Vice President, Media Director, Landis Advertising January 1998 - February 1999Media Director, JRS Advertising June 1995 - December 1997Media Director, D&R Advertising September 1990 - February 1995Career SummaryA twelve-year advertising agency career in boutique shops working on prestigious brands, retail, hotel and travel and food industry. Led teams in the development of media strategies and buying for B2B, Consumer and barter. Primed in traditional media formats. Key AccountsHouse of Seagram, Absolut, New York Yankees, MTA- MetroCard, Subway Restaurants, Dale Carnegie & Associates, Alliance for Downtown NY, Royal Sound Co., Shortline Bus Co. Harvey Electronics, Seaman’s Furniture, Scandinavian Ski & Sport, Playworld Toys, Millennium Hotels, NY Urban League, Seton Hall University, ehigher education, Freedom Security.Career Highlights• Reclassified national brand as a local retailer to shift print rate structure saving 60% of planned budget. • Created multi-million dollar, 36 constituent coop program for BID tourism awareness• Cross promotion specialist using media, non competitive brands and cause marketing sponsorships to derive new agency revenue • Negotiated key advertorial strategies and cover features in leading industry magazines.• Budget responsibilities in excess of $5 Million for TV, Radio, Print, Outdoor