Randi Cherwin Email & Phone Number

New York, Ny, Us

United States

• Orchestrated well-coordinated campaigns, events, and public relations strategies to enhance brand visibility.• Developed and oversaw marketing budget, meticulously ensuring optimal return on investment.• Elevated brand recognition and cultivated leads through management of both internal and external marketing initiatives.• Led cross-functional teams to execute targeted marketing strategies, driving a 25% increase in client acquisition.

New York City Metropolitan Area

• Secured global bid for UBS Group, achieving major company win and enhancing market presence.• Worked with all Major A&D firms Nationally & Globally. • Oversaw $15MM projects, consistently surpassing quality standards and deadlines.• Acted as a brand ambassador between key decision makers and Haworth's global network.• Managed intricate projects across various regions, delivering on time and exceeding client expectations.• Maintained and grew database of Global Accounts & key decision makers within Salesforce.• Monitor Market potential and share sales leads with relevant colleagues.

San Diego, California, United States

• Implemented targeted marketing strategies, boosting client retention by 30%.• Managed budgets efficiently, reducing costs by 20%.• Oversaw marketing campaigns, enhancing brand awareness and lead generation.• Partnered with sales and product teams to align marketing goals, enhancing overall team performance by 20%.

Greater New York City Area

• Partnered with architectural and design firms to generate over $5 million in revenue growth.• Set national account standards for JPMorgan Chase.• Secured commercial specifications of Edelman Leather products.• Called on key Commercial Developers, Architects and Designers.• Organized and implemented Product Knowledge training with assigned accounts.• Met with prospective customers including Architects, Designers, Developers, and General Contractors while developing strong working relationships.

• Developed business strategies for DEKKO, HOWE, and Staples, driving market reach and sales growth.• Collaborated with major A&D firms, end users, Independent Sales Representatives, and Furniture Dealerships.• Re-established HOWE U.S Operations, achieving $1MM revenue growth.• Set up distribution network for HOWE Independent Sales Representatives in the U.S.• Secured major contracts, including a significant win for L'Oreal.• Created employee training programs to enhance collaboration with the A&D community.• Launched marketing campaigns and events to introduce product lines to A&D firms.• Implemented business development efforts for the Dekko product line in the New York metro region.• Knowledge and understanding of technical product to offer solutions.

Greater New York City Area

•Boosted sales growth in the New York City region, focusing on new business development and national accounts.•Successfully secured a new national account with Soul Cycle within a span of four months.•Partnered with NYC distributors to forge competitive pricing strategies, boostingclient acquisition.

Greater New York City Area

•Collaborated with A&D firms and Fortune 500 companies to broaden market reach.•Drove 20% revenue growth by pioneering new market segments.•Developed unique cross-selling strategies to enhance product visibility.•Received Presidential National Sales award for achieving 197% of goal (15.7M).•Selected for nationwide committee to address how successful development and design of new products contributes to employee attraction and retention.•Selected by Executive Management team to take-over the Gensler account.