Purpose and Goal: To Serve customers by providing merchandise; supervising staff, embracing the brand qualities and achieving sales targets.Areas of Responsibilities•Completes store operational requirements by scheduling and assigning employees through Dayforce•Maintain store staff by recruiting, selecting, orienting, and training employees.•Maintains store staff job results by coaching, counselling, and disciplining employees; planning, monitoring, and appraising job results.•Scheduling expenditures; analyzing variances; initiating corrective actions.•Promote team environment•Hourly monitoring, daily sales analysis, of APT, UPT, Conversion, ROV, transactions targets and traffic. •Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.•Ensures availability of merchandise and services.•Secures merchandise by implementing security systems and measures.•Protects employees and customers by providing a safe and clean store environment. Ministry of Labour approved Health and Safety representative for store, and team.•Maintains the stability and reputation of the store by complying with legal requirements, company policies and procedures•Executes Bi-weekly Layout and store structure changes, and store refresh product and mannequin adjustments with Visual Directives.•Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.•Contributes to team effort by accomplishing related results as needed.Skills/Qualifications: Customer Focus, Tracking Budget Expenses, Pricing, Vendor Relationships, Market Knowledge, Staffing, Results Driven, Strategic Planning, Management Proficiency, Client Relationships, Verbal Communication,

Areas of Responsibilities• Development of “group” and individual room nights in all Market Segments • To efficiently handle all inquiries by checking availability in Cater-Flex and Galaxy, proposing the sale, proper follow up, and successfully closing the sale. • To conduct a proper follow up• soliciting, outside sales calls, and site inspections• Respond to all inquiries within a 24 hour period• Attend Incentive Works Trade Show, and local bridal shows• Manage contractual obligations with clients when needed• Assist with achieving Food and Beverage revenue objectives• Maintain weekly Sales Report

Areas of Responsibilities• Investigate the economic conditions surrounding the industry such as trends and competition. • Conduct extensive market research and continue gathering information throughout the life of the business.• Prepare a detailed weekly business plan to achieve goals and objectives.• Daily “new” solicits and cold calls• attend trade shows – Niagara Networks and Incentive Works• Adopt a team approach; work with others in pursuing common goals.• Manage contractual obligations with clients when needed• Weekly Outside Sales Calls• Attend Best Western International Outside Sales Calls• Assist with achieving Food and Beverage revenue objectives• To efficiently handle all inquiries by checking availability in MSI, proposing the sale, proper follow up, and successfully closing the sale. • To conduct a proper follow – up immediately following functions to ensure customer satisfaction• Multi – task, and support Manager on Duty responsibilities – Bartending, Hotel Front Desk, Room Service, Customer Complaints and booking Hotel Reservations

Areas of Responsibilities• Development of “group” and individual room nights from the 416 N-Z, Western Canada, and US Markets• To efficiently handle all inquiries by checking availability in Delphi and CLS, proposing the sale, proper follow up, and successfully closing the sale. • To conduct a proper follow – up immediately following functions to ensure customer satisfaction• To plan and carry out “Sales Solicitation” to achieve room quotas; as outlined by Sales Budget. (i.e.: repeat business soliciting, outside sales calls, and site inspections)• Respond to all inquiries within a 24 hour period• Travel out of town on Company business attending designated trade shows, sales trips, sales blitz, or Annual IACC Conferences.• Manage contractual obligations with clients when needed• Assist with achieving Food and Beverage revenue objectives• Manage client special events hosted by White Oaks Sales Team• Maintain weekly Sales Report• Prepare weekly How we Stand Report for Executive Team• Maintain monthly solicitation projects/reports • Maintain monthly strategies, reporting to the VP of Sales and Marketing• Attend training programs (ex: Myers Briggs, Syer Hospitality Group) Events • Attend Canadian International Association of Conference Centres Annual Meeting• Attend International Association of Conference Centres, Midway City, Utah• Attend Annual Canadian Copper Skillet (Toronto)• Attend and work annual Incentive Works Trade Show since 2004 • Attend Toronto Education Conference (TEC)• Attend Monthly MPI Meetings – Toronto Chapter Positions Held at White Oaks• Guest Service Agent/Reservations• Group Reservations Co-ordinator• Day Meeting – Sales Manager (managing Tour and Travel, 905 Grimsby to Fort Erie and Preferred Corporate Market segments)• Conference Sales Manager

Areas of Responsibilities• Weekly Bar inventory• Assist with management of all restaurant staff• Attend weekly management meetings• Weekend summary reports - balancing• Attend to customers on all levels• Opening and Closing of Restaurant