Randi Fields Email & Phone Number

San Francisco, CA, California, US

Oversee the seamless execution of creative projects in a dynamic marketing department, with a focus on optimizing creative workflows and aligning creative efforts with strategic objectives.

New York, NY, US

• Spearheaded production management for an award-winning multidisciplinary team of designers, writers, editors, and technologists focused on bringing innovative ideas to life for experience-based brands, non-profits, and.
• Piloted agency-wide implementation of Google Drive, enabling file sharing and creative staging to reduce email redundancy and increase operational efficiency.
• Identified and optimized technological workflows to enhance communication and quality control by redefining the project briefing and creative review process.
• Orchestrated and headed the launch of a new project management software (Advantage), including creating informative user documentation and conducting training for 75+ employees.
• Successfully secured a 30% reduction in overhead software costs by reviewing all expenses and removing overlapping and outdated software.

New York, NY, US

New York, NY, US

• Delivered strategic leadership across creative operations and production, leading and training a high-performing team of 7+ project managers. Influential in delivering digital assets, including brand identity, HTML5.
• Deployed strong leadership and people management skills to steer recruitment and hiring of 10 project managers while leading professional development of 15 employees to boost productivity by 20%.
• Slashed HTML email production costs and timeline by 30% by introducing a new software (BeePro) to streamline email production; reduced number of departments involved in creating emails

New York, NY, US

• Piloted an agile workflow, leading creative and development processes for website projects, ranging from maintenance updates to $300K+ budgets. Developed and managed detailed project schedules and work plans and.
• Created a weekly budgeting system for a $300K+ project, ensuring the project stayed within 10% of the estimate.
• Streamlined production processes and operations by integrating an agile workflow and orchestrating daily stand-ups, reviews, retrospectives, and sprint and release planning.

New York, NY, US

• Key role in establishing and defining scope and objectives, while identifying resources needed to achieve goals of digital marketing projects across 30+ clients. Guided budget management based on scope of work and.
• Maintained strict budgetary control on 100+ projects ranging from $1,000 to $50,000 by coordinating with project teams to control costs while maintaining quality.
• Pioneered continuous improvement and change management, developing and implementing project intake form to ensure consistency and accuracy across all projects, with a 100% adoption rate.
• Managed and organized 100+ assets for clients participating in the Tony Awards, ensuring that all assets were updated within 24-hours of the announcement of nominations and awards.

New York, NY, US

• Headed account management and growth, facilitating the development and execution of robust marketing campaigns for 5+ clients. Proactively partnered with cross-functional teams to execute strategic initiatives. Guided.
• Leveraged exceptional communication skills to foster and maintain professional, long-term relationships and strategic partnerships with vendors, press, and marketing agencies.
• Supported project management and execution, coordinating with customers to identify needs and client requirements and offer innovative solutions to improve client satisfaction.

New York, NY, US

• Assisted Senior Account Executive in creating and executing media plans for Broadway and Off-Broadway productions.
• Booked banner ad campaigns, email blasts, and radio buys, and assisted with direct mail efforts.
• Coordinated ad production with Creative Team and secured client approval.

US