Randi G. Email and Phone Number

Marketing and strategic solutions company

Contracted for the Strategic Account Management of digital marketing services including creative, paid search, social media, email and SEO. Managed the execution, optimization and client relations of leading accounts including CIT Group, Inc., NBC Peacock, Vitacost, d.Luxury Brands (Monrow, Baxter Blue, River + Sky, Jamie Young), Event 360 and RhythmOne.

Assisted CEO in business and operations plan for the company launch. Led management of business-to-business partnerships and marketing programs.

The largest private sector United States regulatorDirector – The Affinity Group/Member Benefits (2/06 – 3/10)Led, managed and implemented over ten Member Benefit Programs for profitable Affinity division at FINRA. Provided regulated brokerage firms high-quality products and services at a value add or deep discount with primary focus on excellence in customer service. Programs included FedEx, Dell, HP, OfficeMax, Harry & David, Dow Jones, BostonCoach, Avis and Hertz. Responsible for… Show more The largest private sector United States regulatorDirector – The Affinity Group/Member Benefits (2/06 – 3/10)Led, managed and implemented over ten Member Benefit Programs for profitable Affinity division at FINRA. Provided regulated brokerage firms high-quality products and services at a value add or deep discount with primary focus on excellence in customer service. Programs included FedEx, Dell, HP, OfficeMax, Harry & David, Dow Jones, BostonCoach, Avis and Hertz. Responsible for new business development from analysis of potential categories to RFP’s, presentations, negotiations, and contract execution. Key department liaison and supervised team of three.Associate Director – The Affinity Group/Member Benefits (7/01 – 2/06)Developed and implemented the annual business plan, including strategy, communications, budget, P&L, data management and business plans. Managed additional programs for NASDAQ and American Stock Exchange targeted to small to midsize listed companies to encourage retention, acquisition and profit efforts until sale of Exchanges in 2003. Show less

Director – National Account Management (1/01 – 6/01)Managed relationships with Fortune 100 companies and all aspects of online media campaigns including strategic plan, implementation and performance analysis to maximize growth. Accounts included Unilever, General Motors, Ford, Kimberly Clark, and Vanguard. Led team of six Account Managers. Worked with senior management, finance, legal, product groups and sales to maximize client satisfaction and P&L.Senior Account Manager –… Show more Director – National Account Management (1/01 – 6/01)Managed relationships with Fortune 100 companies and all aspects of online media campaigns including strategic plan, implementation and performance analysis to maximize growth. Accounts included Unilever, General Motors, Ford, Kimberly Clark, and Vanguard. Led team of six Account Managers. Worked with senior management, finance, legal, product groups and sales to maximize client satisfaction and P&L.Senior Account Manager – National Account Management (7/99 – 1/01)Helped build and develop the National Account Management department in the New York office. Show less

Senior Account Executive (2/98 – 7/99) Launched, produced and managed the Liz Claiborne Inc. website. Account Executive (6/97 – 2/98) Responsible for new business and account management for interactive and traditional marketing services.