Randi Jefferys Email & Phone Number

Havre De Grace, Maryland

• Oversaw creative development of marketing and promotional materials, ensuring the success of marketing and outreach teams by helping them achieve their goals and resulting in broader accessibility, increased conversions, and amplified brand recognition.• Collaborated with other departments to develop innovative and actionable creative materials aligned with the overall marketing and branding strategy.• Guided junior professionals to unlock their full potential in design theory, photo… Show more • Oversaw creative development of marketing and promotional materials, ensuring the success of marketing and outreach teams by helping them achieve their goals and resulting in broader accessibility, increased conversions, and amplified brand recognition.• Collaborated with other departments to develop innovative and actionable creative materials aligned with the overall marketing and branding strategy.• Guided junior professionals to unlock their full potential in design theory, photo editing, and branding through creative mentoring. As a result, they produced innovative and impactful designs that effectively communicated their intended message to their target audience. • Developed and implemented successful creative strategies aligned with the brand and marketing goals, resulting in increased brand awareness and improved marketing performance.• Led day-to-day operations and department project management, ensuring smooth and efficient operations by diligently managing tasks, resources, and timelines, promoting productivity, fostering collaboration, and maintaining organizational cohesion. • Managed relationships with a network of external creative vendors, ensuring a steady stream of high-quality creative work delivered on time and within budget. This resulted in increased brand recognition and established a reliable system for outsourcing creative work and freeing up internal resources to focus on other critical business priorities while benefiting from the expertise and fresh perspectives of external creative professionals.• Monitored the latest trends and best practices and integrated them into the creative strategy. By staying well-informed, I ensured our approach remained relevant and forward-thinking. This deliberate integration enhanced our creative output, boosted the team’s professional growth, fostered innovation, and enabled us to surpass expectations from the executive leadership team. Show less

Greater Philadelphia Area

• Designed visually captivating marketing content for various mediums, such as large-scale displays, magazines, newspapers, and trade shows, effectively communicating our brand message and engaging target audiences. As a result, our print materials stood out amongst competitors, leaving a lasting impression, driving brand awareness, and attracting increased foot traffic at shows and events.• Enhanced the quality of photos through editing, careful adjustments, and artistic touch to achieve a… Show more • Designed visually captivating marketing content for various mediums, such as large-scale displays, magazines, newspapers, and trade shows, effectively communicating our brand message and engaging target audiences. As a result, our print materials stood out amongst competitors, leaving a lasting impression, driving brand awareness, and attracting increased foot traffic at shows and events.• Enhanced the quality of photos through editing, careful adjustments, and artistic touch to achieve a polished and professional look. Final glamour photos were used on various magazine covers to garner attention, captivate audiences, and reinforce positive brand perception.• Coordinated interactions between Northern American and European teams regarding conference booths and materials, providing seamless collaboration and ensuring cohesive branding. This collaborative effort streamlined communication, aligned strategies, and leveraged collective expertise creating impactful and unified conference presentations that resulted in conference booths and materials that effectively communicated our brand message fostered a strong and professional image, improved networking opportunities, and increased lead generation.• Focused and engaged in file management, brand compliance, proofreading, word processing, and spreadsheet maintenance. This comprehensive approach promoted accuracy, consistency, and adherence to brand guidelines while enhancing productivity and data integrity. Files and documents were meticulously maintained, errors were minimized, and brand consistency was upheld across various materials, resulting in improved workflow efficiency, enhanced communication professionalism, and reduced risks of errors and inconsistencies.• Maintained a complex calendar of advertising needs, effectively managing timelines, resources, and priorities, thereby optimizing the allocation of advertising efforts and maximizing their impact. Show less

Associate Of Applied Science - Aas, Marketing

High School Diploma

Prepress/Desktop Publishing And Digital Imaging Design