From Madison Avenue to Wall Street, from the halls of academe to her own branding and leadership development company, Catherine Kaputa perfected her ability to brand products, companies and places.Randi learned strategy from Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning “I Love New York” campaign at Wells, Rich, Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney. And she taught branding at New York University, Stern School of Business.Yet, Randi discovered that one of the best applications for branding is not for products but for people to define and own their career identity and performance success. Personal branding can help you create more success in your career and more value for your company - whether you are an employee, an executive, an entrepreneur or a professional. That's why Randi founded a New York City-based branding and leadership development company and gives talks, and workshops on personal branding, innovation and brand-building as part of talent development, sales force training, client meetings, and women’s initiatives for a wide range of organizations, and talks for entrepreneurs and intrapreneurs. Randi is also a business coach.One of Randi's passions is women and leadership, leading to her second book, The Female Brand.Randi's new book, Breakthrough Branding, on branding and innovation for entrepreneurs and intrapreneurs (2012). "Entertaining, engaging"- Booklist; "Secrets worth many times the cost of admission" - Daniel H. PinkSpecialties:Branding, personal branding, self branding, women's leadership.entrepreneurship, brand building, business leadership, leadership brand, innovation, soft skills, Selling and Persuasion, Marketing, Advertising, Brand Strategy, Direct Marketing, New Media, Identity, Marketing strategy and tactics, intrapreneurship, speaking, keynote talks, leadership development workshops, empowerment
