Director Of Product Marketing
Current
Jun 2023 - Present
AeroLeads people directory · profile
Randi Wells, Mba Email & Phone Number
Product Marketing Leader
at
Sensor Tower
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Product Marketing Leader
Location
Hermosa Beach, California, United States
Who is Randi Wells, Mba? Overview
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Quick answer
Randi Wells, Mba is listed as Product Marketing Leader at Sensor Tower, based in Hermosa Beach, California, United States. AeroLeads shows a matched LinkedIn profile for Randi Wells, Mba.
Randi Wells, Mba previously worked as Director of Product Marketing at Sensor Tower and Director of Product Marketing And Sales Strategy at Pathmatics, Inc.. Randi Wells, Mba holds Mba, Marketing from University Of Colorado Denver.
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Sensor Tower
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Profile bio
About Randi Wells, Mba
Expert product marketing and sales enablement leader with 10+ years experience helping grow small to medium B2B, SaaS startups to acquisition. Proven record of building go-to-market teams, brands, and sales strategies from the ground up – measurably enabling sales, CS, product, and marketing teams to exceed goals.I am a: ♟ LEADER – recognized for guiding team to full potential – increasing employee results and morale🏁 FINISHER – received ‘Get Sh*t Done’ award for consistently overcoming obstacles to deliver results on time💪 INFLUENCER – motivate and persuade peers at all levels (including C-suite) to meet deadlines and achieve goals🤝 TEAMMATE – collaborate with stakeholders with diverse backgrounds and communication styles with ease📢 COMMUNICATOR – awarded the ‘Be Transparent’ award for aligning technical, customer, sales, and product teams☻ HUMAN – balance desire for results with understanding we’re human. Liked and respected by mostWHAT OTHERS SAY ABOUT ME:"Randi has been a powerhouse for Pathmatics and our product marketing and brand. I think that everyone who works with her knows that she gets more done than 5 mere mortals. From fixing our product marketing to driving the re-brand to injecting magic into our summits.”– former CEO"Randi has helped drive the transformation of our go-to-market process...She pioneered product marketing at the company and has grown a nascent area into a sophisticated, well run machine that rivals the output of entire product marketing teams.”– former boss & CROCONTACT ME:📧 If you're seeking a Product Marketing and Sales Enablement leader with both strong quantitative and creative abilities and a proven record of exceeding goals, reach me at Wells.Randi.L@gmail.com.
Current workplace
Randi Wells, Mba's current company
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8 roles
Randi Wells, Mba work experience
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Director Of Product Marketing And Sales Strategy
- Built and owned product marketing, sales enablement, and sales strategy functions.KEY CONTRIBUTIONS:
- Launched 30+ new features and products – yielding highest user adoption and NPS scores (~50-72) in company history
- Increased outbound demo success rate by ~50%
- Reduced deal cycle from multi-year to ~9 months
- Aligned sales and CS team account development process – resulting in ~20% more upsell opps
- Turned a low performing customer vertical into a top performer – revenue increased 15X
Oct 2017 - Jan 2022
Director Of Marketing (And Sales Operations)
- Developed go-to-market strategy and marketing plan focused on brand awareness through renewal
- Led website rebuild initiative focused on lead generation
- Defined brand & positioning and created owned, earned and paid media content, sales collateral, and sales training materials
- Increased cumulative share of voice by ~16%
- Improved social media followership in core channel by ~10%
- Piloted lead generation – yielding 2 closed enterprise deals within 3 months
Dec 2015 - Apr 2017
Business Process Manager
- Designed and owned accounting process for consulting BU
- Pioneered financial data collection, revenue recognition and billing processes
- Steered financial planning and pricing, oversaw budget, generated forecasts, and built profitability models
- Closed loss gap – recovering over ~23% of total revenues within 9 months
- Saved ~$1.2MM+ through continuous process improvements within 16 months
Nov 2013 - Dec 2015
Project Manager, Saas Tms Implementation
- Built and managed RFP process and created brand messaging, positioning, sales proposals, and buyer value-based selling tactics
- Implemented TMS / ERP Integrations from scoping through testing, training, and project delivery
- Sales Proposals achieved 100% record of advancing to the final bid round
- Expedited workflows – delivering projects on time and within budget and scope
- Turned a small at-risk customer into a key high LTV customer
Nov 2012 - Oct 2013
Independent Consultant, Oil & Gas Logistics
Target Logistics, Four Month Assignment
- Designed models to predict demand and optimize supply for profit maximization
- Improved client’s pricing power via supply & demand equilibrium
- Provided solution to undersupply issues – a potential cost replacement of $100K+
May 2012 - Aug 2012
Licensed Banker (Management Development Program)
- Acquired and deepened customer relationships – producing recognized results
- Earned Superstar Award (Midwest In-Store Banker top 10%) 4 of 5 quarters
- Achieved 1000 PVC Club (1000+ units/month) 8 times
Jun 2008 - Jan 2010
Independent Sales Person (Summer Entrepreneurial Leadership Training Program)
- Completed intensive one week sales and business management training session
- Executed all sales, ordering, inventory, accounting and delivery of products for personal business
- Achieved sales of over $30K in 10 weeks, developing an exceptional ability to problem solve
- Earned Gold Seal Gold Award (worked 80+ hours/week) and Big Check Award (Net profit of $5K+)
May 2005 - Sep 2005
2 education records
Randi Wells, Mba education
Mba, Marketing
University Of Colorado Denver
B.S., Business Accounting & Marketing
Trinity International University
FAQ
Frequently asked questions about Randi Wells, Mba
Quick answers generated from the profile data available on this page.
What company does Randi Wells, Mba work for?
Randi Wells, Mba works for Sensor Tower.
What is Randi Wells, Mba's role at Sensor Tower?
Randi Wells, Mba is listed as Product Marketing Leader at Sensor Tower.
Where is Randi Wells, Mba based?
Randi Wells, Mba is based in Hermosa Beach, California, United States while working with Sensor Tower.
What companies has Randi Wells, Mba worked for?
Randi Wells, Mba has worked for Sensor Tower, Pathmatics, Inc., Redwood Logistics, Target Logistics, Four Month Assignment, and Jpmorgan Chase.
How can I contact Randi Wells, Mba?
You can use AeroLeads to view verified contact signals for Randi Wells, Mba at Sensor Tower, including work email, phone, and LinkedIn data when available.
What schools did Randi Wells, Mba attend?
Randi Wells, Mba holds Mba, Marketing from University Of Colorado Denver.
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