I am excited to share my expertise, which comes from over fifteen years of experience in client service and project management in marketing and advertising. I have honed my project management skills throughout my career, from writing initial account briefs to kicking and handing off creatives to seamless execution and campaign launch. I am adept at navigating the complexities of internal team dynamics, employing a calm approach to negotiation to ensure accurate execution of campaign timelines.One of my key strengths is identifying priorities and balancing scope and needs as projects evolve throughout the campaign’s process. I thrive in challenging situations, using independent judgment to navigate focus and deliver results.Effective communication is at the heart of my approach. Whether leading discussions to keep initiatives on track and solution-oriented or maintaining a clear vision of "next steps" and the "big picture" during meetings.In addition to my project management skills, I am well-versed in forecasting resources, proactively identifying barriers, and providing leaders with recommendations for problem resolution. I have also played a pivotal role in managing external vendors and freelancers, ensuring quality, consistency, and adherence to project specifications.
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OwnerMandelicious Mandel Bread StudioUnited States
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Marketing And Brand ConsultantVarious Companies Dec 2015 - PresentBoston, Massachusetts- Defines, develops and strategizes on multi-channel marketing efforts and programs- Establishes overarching brand platforms which resonate messaging with consumers- Leads strategy, execution, and analysis of social media, brand initiatives, and campaigns -
Marketing And Brand SpecialistObm | Ocean Bridge Media Sep 2007 - PresentLos Angeles, Ca-Multi-channel brand and marketing strategist for cosmetic, luxury, and lifestyle brands-Establishes, develops, and manages multiple promotional global partnerships and product placement opportunities which included media campaigns, brand voice, and image campaigns-Responsible for marketing and brand strategy to increase brand awareness, sales, and market share -
Chief Operating OfficerObm | Ocean Bridge Media Oct 2021 - Jul 2024Boston, Ma -
Senior Global Brand ManagerA.T. Cross Company Sep 2014 - Dec 2015Providence, Rhode Island, United States- Planned and executed integrated marketing campaigns, the day-to-day brand management of Cross Pens, which included maintaining brand positioning and voice development across all marketing channels-Managed brand redesign, which included: packaging, brand messaging, and identity, and corporate image of over 1,000 SKUs-Developed and oversaw brand licensing partnerships with Star Wars, Marvel, and additional cross-promotional branding partnerships -
Client Services Account DirectorObm | Ocean Bridge Media Sep 2007 - Sep 2014Los Angeles, Ca-Account director for global and domestic beauty. luxury, and lifestyle brands-Oversaw licensing partnerships with Universal Studios, Warner Bros, Disney, The Emmys, The MTV Movie Awards, and various other entertainment partnerships-Established, developed, and managed multiple promotional global partnerships and product placement opportunities which included media campaigns, brand voice, and image campaigns-Responsible for marketing and brand strategy to increase brand awareness, sales, and market share-Oversaw day-to-day client and agency management -
Account SupervisorBishoff Communications Oct 2005 - Sep 2007Boston, Ma-Worked on the McDonald's "Take Back Breakfast" campaign launched Newman's Own Coffee. The client experienced a 35% increase in daypart sales and an overall 15% increase in sales (previously 5.8%) -Lead public relations and advertising team efforts which boosted product awareness by 88% in the regional media market against competitors- Conducted research, focus groups, created buzz and interest for in-store promotions and viral social media- Oversaw day-to-day client and agency management, as well as, crisis-management as needed
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Global Brand ManagerWorldwide Cosmetics, Inc. Oct 2003 - Oct 2005Los Angeles, Ca- Oversaw the China Glaze Worldwide Cosmetics brand. Increased sales within the first year by 85%, establishing a 25% share of the market (up from 5% share previously; taking back 15-20% of market share). Year two showed a healthy increase of 17%.-Conducted brand research and consumer outreach, focus groups, and led creative team n redesign of brand image and voice, which included: packaging, logos, displays, tradeshow elements, and all advertising and publish relations campaigns-Partnered with licensed brands, celebrity endorsements, and product placement to revamp product image -Lead day-to-day marketing activities, which included: media campaigns, pr efforts, packaging, internal teams, budgets, strategic planning, and media.
Randi Wilson Education Details
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Communication And Media Studies
Frequently Asked Questions about Randi Wilson
What company does Randi Wilson work for?
Randi Wilson works for Mandelicious Mandel Bread Studio
What is Randi Wilson's role at the current company?
Randi Wilson's current role is Owner.
What schools did Randi Wilson attend?
Randi Wilson attended Bridgewater State University.
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