Randi Bentia Email & Phone Number

Montreal, Qc, Ca

As the Content Director at Electrify News, I lead editorial strategy, manage the team, and drive traffic through organic growth, paid advertising, and partnerships.• Conduct audience analysis to tailor content for EV and micro-mobility enthusiasts, engaging 1.5 million active users annually.• Curate and publish 20+ articles weekly across categories like EV reviews, sustainability, and industry trends, contributing to 1.9 million page views, and writing and publishing over 700 articles to date.• Optimize content with SEO and manage Google/Meta Ads, driving 2.6 million ad impressions and significant traffic from organic search (250K) and direct channels (288K).• Strengthen brand presence through social media (580K organic engagements) and a weekly email newsletter, achieving 382,061 average opens at a 25.13% average open rate.• Drive revenue through affiliate marketing, integrating relevant products and services seamlessly into content.• Collaborate with partners and influencers to expand reach and foster industry connections.• Monitor performance metrics to make data-driven improvements, leveraging referral traffic (60K) and other analytics insights.

Toronto, Ontario, Canada

Oversaw content development and distribution, ensuring alignment with company goals and audience engagement.• Designed and implemented content strategies to meet organizational objectives.• Managed a team of creators (photographers, videographers, writers), including hiring, training, and performance reviews.• Reviewed and edited team content for quality and consistency.• Collaborated across marketing, design, and customer service teams for cohesive initiatives.• Managed budgets, negotiated partnerships, and ensured resource availability.• Tracked metrics to analyze performance and optimize content strategies.

Toronto, Ontario, Canada

Led the growth of an online automotive competition platform, registering 2,000+ competitors.• Achieved over 5 million profile and landing page views, showcasing modified vehicles.• Fostered community engagement and brand visibility through strategic partnerships.• Built a vibrant network of automotive enthusiasts, driving industry recognition.

Toronto, Canada Area

Presented and guided show segments with seamless transitions while engaging the audience.• Conducted in-person and virtual guest interviews.• Provided insightful commentary and context on various topics.• Fostered audience engagement through social media and in-person interactions.• Collaborated with producers, directors, and crew to ensure smooth production.

Toronto, Ontario, Canada

Oversaw content review, improvement, and publication for print and online platforms.• Proofread for grammar, clarity, and coherence while ensuring accuracy through fact-checking.• Managed editing workflows, coordinated with writers, and assigned tasks as needed.• Provided feedback to writers to enhance content quality and align with company goals.• Maintained an editorial calendar to ensure consistent content delivery.• Collaborated with designers and marketers to produce audience-focused content.

Toronto, Ontario, Canada

Led strategies to grow and engage the target audience while aligning efforts with company goals.• Designed and executed audience growth plans based on target needs and interests.• Analyzed audience metrics to assess performance and identify improvements.• Explored and tested growth opportunities via social media, email marketing, and partnerships.• Collaborated with marketing, content, and design teams for cohesive strategies.• Monitored industry trends and presented insights for growth opportunities.• Represented the organization at industry events and trade shows.

Toronto, Ontario, Canada

Planned and coordinated the company’s event participation to achieve strategic goals.• Developed event concepts, themes, and objectives.• Managed budgets, logistics, and staff coordination for seamless execution.• Promoted the company through targeted marketing and promotional materials.• Oversaw on-site operations, resolved issues, and ensured smooth event performance.• Evaluated event success, maintained records, and identified areas for improvement.• Built relationships with clients and vendors while presenting detailed post-event reports.

Toronto, Ontario, Canada

Managed content discovery, organization, and creation to engage a specific audience.• Sourced and organized high-quality content from diverse platforms.• Published and promoted content using SEO best practices and marketing strategies.• Maintained an editorial calendar to ensure consistent and timely publication.• Brainstormed, researched, and developed engaging, audience-focused original content.• Collaborated with team members to deliver content in suitable formats.• Engaged with the audience through interactive platforms to boost participation.

Toronto, Ontario, Canada

Oversaw subscription sales and management to drive growth and retention.• Developed strategies to attract, retain, and upsell subscribers.• Managed sales, renewals, and customer relationships to ensure satisfaction.• Tracked key metrics like conversion and renewal rates to optimize performance.• Maintained accurate subscription records and analyzed activity data.• Collaborated with marketing and content teams to align with company goals.

Toronto, Canada Area

Planned and coordinated the company’s event participation to achieve strategic goals.• Developed event concepts, goals, and budgets.• Managed logistics, including materials, staff, and accommodations.• Marketed the company with promotional materials and social media outreach.• Oversaw on-site event execution, resolving issues and ensuring smooth operations.• Evaluated event performance and identified areas for improvement.• Maintained records, managed budgets, and built relationships with clients and vendors.

Toronto, Ontario, Canada

Represented the company to promote its products and services to target audiences.• Promoted the brand through social media, events, and direct interactions.• Engaged with customers to build relationships and generate interest.• Attended events and gathered feedback to evaluate promotional effectiveness.• Communicated the brand's values, products, and services effectively.• Developed creative promotional strategies and collaborated with marketing and sales teams.• Maintained professionalism to uphold the brand’s positive image.