After the brutal attacks of October 7th, it became clear that I wanted to dedicate my professional contributions to combatting the dramatic rise in antisemitism and anti-Israel sentiment. RootOne is a startup nonprofit, generously backed by The Marcus Foundation, that prepares the next generation of American teens to fight against antisemitism on college campuses and beyond. Its ambitious mission makes educational travel to Israel for high school students possible and affordable on a never-before-seen scale. I lead the Marketing & Strategic Growth teams at RootOne - responsible for introducing the brand to the world in bold, innovative ways and continuing to build on our rapid growth trajectory.

Provide continued support and advisory services to the Co-Founders and Marketing team at Ergatta after having led them to 5X revenue growth ($XXm) as their first Marketing Executive Leader.

Partner with a portfolio of clients to:- Build marketing teams & growth engines- Establish strategic priorities and measurement frameworks- Build brand architecture- Build experimentation (CRO) programs- Accelerate and optimize paid acquisition- Build loyalty and referral programs- Manage trade publication and PR priorities - Identify and solve strategic growth challenges- Board relations and presentationsEngagements include venture-backed startups and legacy businesses in: telehealth, wine distribution, audio advertising, biotech and pet care.Case studies and references available upon request.

-Product owner of AmericanExpress.com international acquisition website, leveraged by 18 markets-Lead the development of department’s first modular site templates, aimed at reducing ongoing maintenance costs by over 50%-Develop UX enhancement roadmap, by leveraging site analytics, UAT and business partner needs-Collaboratively develop roadmap for A/B and multivariate testing to drive incremental acquisitions-Lead the development of site redesign, including extensive rapid prototyping and agile MVP development

-Drove online revenue through management of eCommerce activities for franchised NYC hotels-Managed a team of regional eCommerce managers, covering the Tri-State Area-Developed innovative department training program and directed implementation-Partnered with internal and external SEO, Social Media, Web Content, Retailing, SEM and Direct Response Media teams to ensure execution and strategic alignment-Developed and maintained relationships with 3rd-party management companies and ownership groups-Provided monthly and quarterly performance analyses to key stakeholders-Tailored system-wide multivariate tests to ensure individual market needs are met

360Partners is a boutique SEM and SEO agency focused on large-scale, B2B accounts. In my Account Manager capacity, I was responsible for:-Managed a portfolio of large-scale B2B and B2C SEM accounts-Oversaw financial health and profitability of accounts-Designed overall account strategy and plans to ensure ROI goals were achieved-Managed a team of SEM analysts-Led SEO projects including audits, IA recommendations and meta content development-Business development and client prospecting-Developed Google Analytics training program-Launched agency’s social media presence

-Provided strategic direction on website design, annual media plans, paid marketing and analytics for account teams-Led case study development for new marketing and website initiatives-Led development of agency’s first tablet and mobile websites-Managed a team of website production and marketing coordinators (4 direct reports)

-Account manager for the web marketing programs and website development of clients, primarily Destination Marketing Organizations (DMOs) and independent resorts-Oversaw creative services and media buyers to drive increases in website traffic, conversion and revenue through SEM, direct email campaigns and online display advertising-Worked collaboratively with clients to align pricing and promotion strategies, while developing creative solutions to maximize market positions

-Primary media planner (SEM and display) for a portfolio of 25 clients-Coordinated 15 employees for a year-long task force focused on automation and improvement of company processes ; recognized by Executive Team as outstanding contributor

Responsible for designing and executing 4 introductory modern Hebrew courses for 3rd-6th grade students.