I’ve always asked questions about the stories I hear. That interest and skill helps the clients I work with gain the rich understanding and unbiased discovery they need to make strategic decisions. Whether you work in Strategy, Customer Insights, Marketing Research, or another discipline, you can turn to me to fine-tune how you select and get to know your customers, improve their experience, enhance what you offer them, and more effectively reach them.I have decades of experience conducting interviews and focus groups that address sensitive or complex topics. I often uncover the nuggets and meaning from areas that are challenging to access yet promising for clients’ business growth. I’ve helped healthcare and financial companies (re)design communication and offerings for better engagement by taking a deep dive into consumers’ and professionals’ emotions and experiences. Work I did with a specialty engineered materials client clarified the context for purchasing decisions, enabling them to identify where and how to best intervene in the manufacturing buying process to increase sales.Realizing the benefit my expertise in asking questions that lead to meeting key goals has brought to businesses, I’m motivated to offer similar services to individuals. If you want to capture an oral history, personalize a wedding you are officiating, or prepare a unique tribute for someone, I can help. Visit my website for individuals at spokenmatters.com.Specialties: sensitive topics, buying process, patient journeys, product/service experience, insight/innovation; interviewer training.