Provide coaching, training and motivation to Route Sales Representatives to ensure achievement of district/branch revenue, profit and growth goals; requires majority of time in the front-lines, one-to-one with Route Sales Representatives. Manage employee performance to ensure customer base goals are achieved; hold Route Sales Representatives accountable for executing their duties and responsibilities, including, but not limited to, customer acquisition results, customer service, protection of Company assets and safety. Take corrective action when expected results are not achieved. Partner with Branch Operations Manager to develop recruiting and hiring strategies and delivery of new hire training for Route Sales Representatives. Ensuring optimum levels of service are achieved in a time efficient manner. Branch administrative activities or Production assistance, as required.