Randie Shapiro

Randie Shapiro Email and Phone Number

A Make-it-Happen Marketer | Digital | Integrated Marketing Strategy | Multichannel | Brand | Passionate @ Allied Universal
Randie Shapiro's Location
Huntington Beach, California, United States, United States
Randie Shapiro's Contact Details

Randie Shapiro personal email

n/a

Randie Shapiro phone numbers

About Randie Shapiro

Passionate about learning, and taking action! A resourceful “role-up-your-sleeves” professional with Fortune 500, Agency, and marketing/communications experience. A hands-on problem solver who creates programs to impact behavior and build relationships. Reaching the right target audience with the right message and mix. Integrated Marketing > Strategic Planning, Message Development & Execution > Digital Marketing > Multi-touch Programs > Project Management > Global Branding > Data Driven Marketing ROI, Analysis & Reporting > Global Campaign Management & Execution > Field Marketing, ABM, Channel Marketing, Partner Programs > Hybrid Events, Tradeshows > Paid, Social Media, SEO Project > Lead Generation > Sales Enablement, Customer Reference Programs > Mentor & Collaborator > Creative Thinker > Appreciate Humor & Encourage Kindness

Randie Shapiro's Current Company Details
Allied Universal

Allied Universal

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A Make-it-Happen Marketer | Digital | Integrated Marketing Strategy | Multichannel | Brand | Passionate
Randie Shapiro Work Experience Details
  • Allied Universal
    Corporate Marketing Manager
    Allied Universal Dec 2022 - Present
    Irvine, Ca, Us
    Allied Universal® is the world’s leading security and facility services provider and trusted partner to more than 400 of the FORTUNE 500. Allied Universal delivers unparalleled customer relationships, innovative solutions, cutting-edge smart technologies, and tailored services that enable clients to focus on their core businesses.Create integrated marketing programs focusing on key Verticals such as Education, Healthcare, and Commercial Real Estate. Lead on marketing for guarding and our AI-powered solution.
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  • Rs Consulting
    Marketing Consultant
    Rs Consulting Jun 2018 - Present
    - Omada Health (A digital-first chronic care provider, helping members change mindsets to improve health and build lasting change.)- Analysis of B2B marketing metrics, dashboards creating benchmarks and recommendations.- Arcules, Video Cloud IoT Solution, Launched first customer-facing events at ISC West. Created, project managed and executed digital programs including email campaigns through Hubspot including multiple workflows, emails, landing pages, blog posts and call-to-actions. Tracked and reported on all programs.- Education Center- Educational and awareness multichannel ongoing campaigns. - OrangeCoast Winery - Strategy, planning execution of integrated campaigns-mix of digital, social, print, contests, loyalty programs, and events.- HB Senior Center- Activities, communications, and personalized programs.
  • Commercetools
    Brand And Americas Field Marketing
    Commercetools Dec 2021 - Jun 2022
    München, Bayern, De
    - Conceptualized, championed and executed and analyzed strategic integrated campaigns - Designed and developed US integrated demand gen strategy through execution including a mix of multichannel-digital, email, syndication, social, paid, organic, ABM, video, sponsorships, hybrid events, roundtables, shows, and webinars- Conducted ongoing program analysis with real-time adjustments- Launched a new global brand awareness multichannel campaigns- Brand message development - Created 1st regional launch kit providing real-time access to creative, copy, ads, PR, social, and tools to leverage global awareness campaigns, extend investment, and increase visibility - Drove program & project management with global & regional cross-functional teams
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  • Ust
    Integrated Marketing Manager
    Ust Jun 2020 - Dec 2021
    Aliso Viejo, Ca, Us
    - Integrated Marketing - right mix to reach the right audience - digital, social, paid, print, events...- Strategy, planning, execution- Branding - Project Management- Campaign Development/Management- Special Projects- development, planning, execution- Ideation, collaboration
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  • Senior Care
    Senior Care (Consultant)
    Senior Care Apr 2018 - Mar 2019
    Created personalized programs for seniors depending on specific needs.
  • Jmg Security Systems, Inc.
    Marketing Director
    Jmg Security Systems, Inc. 2014 - 2017
    Fountain Valley, Ca, Us
    Developed all aspects of marketing from strategy through execution including brand development, email campaigns, lead gen, customer-driven communications, customer reference program, videos, events, field marketing and more. Managed and executed sponsorship marketing programs with The Honda Center and Angels Stadium. Created partnership videos. Launched comprehensive new company website.
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  • D-Link
    Senior Marketing Manager
    D-Link 2012 - 2014
    Irvine, California, Us
    Drove, developed and managed B2B marketing programs and communications, outbound marketing, integrated programs from strategy through execution. Developed and launched field marketing campaigns multitouch programs, demand creation, social media, online media programs, content-driven campaigns, search, advertising, events, tradeshows, collateral, sales tools, training and more. Developed campaigns-on-demand for partner marketing. Initiated and drove re-launch of the B2B brand. Drove online marketing programs maximizing marketing automation (Marketo & Silverpop that synch to Salesforce). Led the establishment and growth of social media sites.
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  • Avaya
    Senior Channel Marketing Manager
    Avaya 2011 - 2012
    Morristown, New Jersey, Us
    Developed, oversaw and executed high-impact marketing, demand generation, field marketing and channel programs. Drove partner success through creating repeatable, proven programs that impact revenue. Built strong pipeline through lead generation, sales enablement and established strong relationships. Worked cross-functionally and built consensus across organizations to achieve goals and alignment.
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  • D-Link
    Senior Marketing Manager (Consultant)
    D-Link 2010 - 2011
    Irvine, California, Us
    Headed up CES show from strategy through execution including pre-show marketing campaigns to drive traffic to the booth, social media, public relations, event marketing, specialized website, created blogs, new 2-story booth design, sales meetings & events and post show marketing. Increased leads 29% and secured 3 big deals during show. Developed a “go-to-market” plan to launch a product line in mass consumer market that included strategy through execution via e-tail, retail and direct. Focused on new market opportunities, conducting research and creating campaign platforms.
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  • Gage Interactive Marketing Agency
    Management Supervisor
    Gage Interactive Marketing Agency 2007 - 2010
    Minneapolis, Mn, Us
    Created and managed global marketing and multi-channel programs. Created/translated vision into strategy and strategy into tactics, execution and measurable results. 90% on-line marketing programs including promotions, demand creation, email marketing, incentives, loyalty programs, training, sales tools. Clients: Symantec, Toshiba, Microsoft, Summit Entertainment, DECE (Digital Entertainment Content Ecosystem)
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  • Gateway Computers
    Senior Marketing Manager
    Gateway Computers 2005 - 2006
    Irvine, Ca, Us
    Responsible for marketing and communications plans through execution for the professional lines of business, product launches, collateral, the customer testimonial program, sales tools and e-marketing tools. •Created direction and customer-focused messaging for collateral, sales tools, microsites, tradeshows, and events contributing to building the brand and increasing consideration. • Developed and launched new strategy and communications plan for professional markets. • Created market-specific solutions guides targeting Government, Education, Healthcare, Enterprise, and Small Business resulting in 92% increase in field requests.
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  • Powerhouse Marketing
    Marketing Consultant
    Powerhouse Marketing 2000 - 2005
    Created all aspects of marketing from strategy to execution and delivery including online marketing, product/company launches, sales tools, promotions, incentives, loyalty programs, brand development, advertising, PR, events and tradeshows. Used imagination, passion and vision to reach specific targets and hit goals. B2B, B2C, Channel and Direct I Clients: IBM, GE Security, VectaVision, Newland Communities, Bird Barriers, VectaVision. Held Interim Director of Marketing positions.
  • Netscape Communications
    Head Of International Advertising
    Netscape Communications 1998 - 1999
    Established and directed Netscape ad and sponsorship programs overseas.Negotiated ad contracts and program with AOL in UK, France, Germany and Hong Kong. Championed program development with Dentsu (Japan’s largest ad agency) resulting in 17% increase in sales. Supervised ad serving back-end for over 12 countries.
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  • Cisco Systems
    Senior Programs Manager
    Cisco Systems 1995 - 1997
    San Jose, Ca, Us
    Managed marketing programs group that included demand creation, product launches, sales tools and more.
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Randie Shapiro Skills

Lead Generation Marketing Strategy Strategy Integrated Marketing Online Marketing Marketing Marketing Communications Digital Marketing Direct Marketing Multi Channel Marketing Cross Functional Team Leadership B2b Marketing Marketing Management Leadership Brand Development Business To Business Email Marketing

Randie Shapiro Education Details

  • General Assembly
    General Assembly
    Digital Marketing Bootcamp
  • Colorado State University
    Colorado State University
    Social Work

Frequently Asked Questions about Randie Shapiro

What company does Randie Shapiro work for?

Randie Shapiro works for Allied Universal

What is Randie Shapiro's role at the current company?

Randie Shapiro's current role is A Make-it-Happen Marketer | Digital | Integrated Marketing Strategy | Multichannel | Brand | Passionate.

What is Randie Shapiro's email address?

Randie Shapiro's email address is ra****@****bal.com

What is Randie Shapiro's direct phone number?

Randie Shapiro's direct phone number is +171454*****

What schools did Randie Shapiro attend?

Randie Shapiro attended General Assembly, Colorado State University.

What are some of Randie Shapiro's interests?

Randie Shapiro has interest in Home Improvement, Reading, Sports, Home Decoration, Children, Cooking, Electronics, Outdoors, Environment, Education.

What skills is Randie Shapiro known for?

Randie Shapiro has skills like Lead Generation, Marketing Strategy, Strategy, Integrated Marketing, Online Marketing, Marketing, Marketing Communications, Digital Marketing, Direct Marketing, Multi Channel Marketing, Cross Functional Team Leadership, B2b Marketing.

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