Randie Shapiro Email & Phone Number

Irvine, Ca, Us

Allied Universal® is the world’s leading security and facility services provider and trusted partner to more than 400 of the FORTUNE 500. Allied Universal delivers unparalleled customer relationships, innovative solutions, cutting-edge smart technologies, and tailored services that enable clients to focus on their core businesses.Create integrated marketing programs focusing on key Verticals such as Education, Healthcare, and Commercial Real Estate. Lead on marketing for guarding and our AI-powered solution.

- Omada Health (A digital-first chronic care provider, helping members change mindsets to improve health and build lasting change.)- Analysis of B2B marketing metrics, dashboards creating benchmarks and recommendations.- Arcules, Video Cloud IoT Solution, Launched first customer-facing events at ISC West. Created, project managed and executed digital programs including email campaigns through Hubspot including multiple workflows, emails, landing pages, blog posts and call-to-actions. Tracked and reported on all programs.- Education Center- Educational and awareness multichannel ongoing campaigns. - OrangeCoast Winery - Strategy, planning execution of integrated campaigns-mix of digital, social, print, contests, loyalty programs, and events.- HB Senior Center- Activities, communications, and personalized programs.

München, Bayern, De

- Conceptualized, championed and executed and analyzed strategic integrated campaigns - Designed and developed US integrated demand gen strategy through execution including a mix of multichannel-digital, email, syndication, social, paid, organic, ABM, video, sponsorships, hybrid events, roundtables, shows, and webinars- Conducted ongoing program analysis with real-time adjustments- Launched a new global brand awareness multichannel campaigns- Brand message development - Created 1st regional launch kit providing real-time access to creative, copy, ads, PR, social, and tools to leverage global awareness campaigns, extend investment, and increase visibility - Drove program & project management with global & regional cross-functional teams

Aliso Viejo, Ca, Us

- Integrated Marketing - right mix to reach the right audience - digital, social, paid, print, events...- Strategy, planning, execution- Branding - Project Management- Campaign Development/Management- Special Projects- development, planning, execution- Ideation, collaboration

Created personalized programs for seniors depending on specific needs.

Fountain Valley, Ca, Us

Developed all aspects of marketing from strategy through execution including brand development, email campaigns, lead gen, customer-driven communications, customer reference program, videos, events, field marketing and more. Managed and executed sponsorship marketing programs with The Honda Center and Angels Stadium. Created partnership videos. Launched comprehensive new company website.

Irvine, California, Us

Drove, developed and managed B2B marketing programs and communications, outbound marketing, integrated programs from strategy through execution. Developed and launched field marketing campaigns multitouch programs, demand creation, social media, online media programs, content-driven campaigns, search, advertising, events, tradeshows, collateral, sales tools, training and more. Developed campaigns-on-demand for partner marketing. Initiated and drove re-launch of the B2B brand. Drove online marketing programs maximizing marketing automation (Marketo & Silverpop that synch to Salesforce). Led the establishment and growth of social media sites.

Morristown, New Jersey, Us

Developed, oversaw and executed high-impact marketing, demand generation, field marketing and channel programs. Drove partner success through creating repeatable, proven programs that impact revenue. Built strong pipeline through lead generation, sales enablement and established strong relationships. Worked cross-functionally and built consensus across organizations to achieve goals and alignment.

Irvine, California, Us

Headed up CES show from strategy through execution including pre-show marketing campaigns to drive traffic to the booth, social media, public relations, event marketing, specialized website, created blogs, new 2-story booth design, sales meetings & events and post show marketing. Increased leads 29% and secured 3 big deals during show. Developed a “go-to-market” plan to launch a product line in mass consumer market that included strategy through execution via e-tail, retail and direct. Focused on new market opportunities, conducting research and creating campaign platforms.

Minneapolis, Mn, Us

Created and managed global marketing and multi-channel programs. Created/translated vision into strategy and strategy into tactics, execution and measurable results. 90% on-line marketing programs including promotions, demand creation, email marketing, incentives, loyalty programs, training, sales tools. Clients: Symantec, Toshiba, Microsoft, Summit Entertainment, DECE (Digital Entertainment Content Ecosystem)

Irvine, Ca, Us

Responsible for marketing and communications plans through execution for the professional lines of business, product launches, collateral, the customer testimonial program, sales tools and e-marketing tools. •Created direction and customer-focused messaging for collateral, sales tools, microsites, tradeshows, and events contributing to building the brand and increasing consideration. • Developed and launched new strategy and communications plan for professional markets. • Created market-specific solutions guides targeting Government, Education, Healthcare, Enterprise, and Small Business resulting in 92% increase in field requests.

Created all aspects of marketing from strategy to execution and delivery including online marketing, product/company launches, sales tools, promotions, incentives, loyalty programs, brand development, advertising, PR, events and tradeshows. Used imagination, passion and vision to reach specific targets and hit goals. B2B, B2C, Channel and Direct I Clients: IBM, GE Security, VectaVision, Newland Communities, Bird Barriers, VectaVision. Held Interim Director of Marketing positions.

Established and directed Netscape ad and sponsorship programs overseas.Negotiated ad contracts and program with AOL in UK, France, Germany and Hong Kong. Championed program development with Dentsu (Japan’s largest ad agency) resulting in 17% increase in sales. Supervised ad serving back-end for over 12 countries.

San Jose, Ca, Us

Managed marketing programs group that included demand creation, product launches, sales tools and more.

Digital Marketing Bootcamp

Ba, Social Work