NASM Certified Personal TrainerGolf Fitness Instructor

-Develop and launch campus specific marketing campaigns that drive utilization of CONNECT@College, including social media, print media, campus events, and constituent training-Build and implement marketing strategies-Direct and manage relationships with digital marketing firms-Lead event & conference management-Manage CRM and lead outreach and relationships-Establish and manage content marketing strategy including blog posts, white papers and social media-Support sales enablement

-Identify, develop, and manage marketing initiatives to support the sales team and expand our sales pipeline with qualified marketing leads including event strategy and execution -End-to-end execution 25 major live events, ranging from trade show sponsorships to hosting conferences, over a two year period -Leverage marketing automation and CRM tools (Hubspot) to track leads on a per-event or per-campaign basis, work with sales to execute event follow-up, monitor lead conversion activity, and assess ROI of the marketing channels -Managed $500K budget -Senior member of 3 person marketing team -Drove 5x ARR increase, resulting in $2.5M projected ARR pipeline -Directed dozens of webinars -Develop event strategy and vision while ensuring innovative event experience -Evaluate event success through analytical and qualitative assessments -Identify and execute participation in trade shows that increase brand exposure -Write and managing the publication of blog posts for the public facing website -Coordinate briefings with top industry analysts to share the latest advancements in the product-Create content for product marketing assets including one-pagers -Contribute to the overall strategy of the marketing department, specifically content and events